Franchise News
Adweek: KFC Quietly Followed 11 Herbs and Spices on Twitter, Then Waited to See If Anyone Would Notice
The accounts followed by KFC represent the chain’s secret recipe.
Fans of KFC who follow the brand on Twitter have noticed something different—the brand only follows 11 people. Even though brands’ followers don’t typically make headlines, Adweek notes that it’s the names tied to the accounts that make it newsworthy. The people that KFC follows are made up of six men named Herb and all five of the Spice Girls, representing its fried chicken recipe that has 11 herbs and spices.
After one user noticed the publicity stunt-- @edgette22—the Tweet went viral. And that’s exactly what KFC and its creative shop were hoping for.
In a statement quoted by Adweek, Freddie Powell, creative director at Wieden+Kennedy, said, “We planted this on Twitter over a month ago. Frankly, we weren’t sure if anybody was going to find it. Sometimes you just have to put stuff out into the universe and cross your fingers that the internet will work its magic.”
To read the original article, click here.
Don’t Miss the Next Big Franchise Story
Sign up for the 1851 Franchise newsletter to get our biggest stories before everyone else
By signing up, you agree to our user agreement (including class action waiver and arbitration provisions), and acknowledge our privacy policy.
About the Author
Cassidy McAloon
FollowCassie has over five years of digital and traditional media experience. She joined NLA after working as a television news producer in both Milwaukee and Chicago, and now specializes in aligning strategies across the board for her clients, ultimately building buzz and telling compelling stories through content marketing, social media, digital campaigns and traditional PR.
Cassie has a Bachelor of Arts in Broadcast and Electronic Communications from Marquette University. In her spare time, Cassie enjoys traveling and exploring what new cities have to offer in addition to spending time with her friends and family.
