1851

Snapchat is set to cash in on its surreal selfies. Eight months after securing 20th Century Fox for its first sponsored lens to promote The Peanuts Movie, the number of marketers signing on for Snapchat's bespoke filters has steadily grown. Lenses, which add colorful filters to selfies&#8212;from rainbow vomit to zombie faces&#8212;are wildly popular with users, namely millennials. Lenses change regularly, keeping users coming back every day. And since last fall, brands can pay Snapchat to create sponsored filters that appear in the same section of the app for one day at a time. "Snapchat is a very shiny object right now," said Craig Atkinson, chief investment officer at PHD. And sponsored lenses are "probably the white-hot center of their shiny object for a marketer." Adweek recently tracked Snapchat's sponsored lenses to see which brands are buying the pricey ads (The Peanuts Movie campaign reportedly cost $750,000 for 24 hours on Halloween) and what future campaigns may look like. Demand has steadily risen and for 36 days spanning nearly all of June and the start of July, 14 brands ran sponsored lenses in the U.S., meaning that Snapchat sold the ad unit roughly once every three days. Six film studios including Sony Pictures, Universal Studios and Pixar purchased the ad to promote summer blockbusters such as Finding Dory and Ghostbusters aimed at Gen Y consumers. Meanwhile, Starbucks, Michael Kors and the Las Vegas Convention and Visitors Authority (LVCVA) also created ads with branded decals, and three beauty brands (L'Or&#233;al Paris, Urban Decay and Benefit Cosmetics) produced campaigns that applied makeup filters to selfies. Wende Zomnir, Urban Decay's founding partner, explained that she was willing to pay for the ad unit because of its real-world application. "It was us taking something that people are already engaging with and creating a more playful way to execute it," she said. <a href="http://www.adweek.com/news/technology/why-advertisers-are-forking-over-big-bucks-custom-snapchat-lenses-172417?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-more-brands-are-investing-in-custom-snapchat-lenses-5205" target="_blank" rel="nofollow" target="_blank">Click here</a> to read the original article.

1851 Franchise

In the five weeks spanning June and the beginning of July, 14 brands have purchased their own unique Snapchat filter.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Adweek: More Brands Are Investing in Custom Snapchat Lenses 

adweek-more-brands-are-investing-in-custom-snapchat-lenses

ServiceMaster Restore

ServiceMaster Restore - Disaster Response - 1851 Franchise

When Disaster Strikes, ServiceMaster Restore Moves

servicemaster-restore-disaster-response-carmen-coleman

Children's Lighthouse

How Children’s Lighthouse Stands Out Among Other Children’s Education, Childcare, and Daycare Franchises

how-childrens-lighthouse-stands-out-among-other-childrens-education-childcare-and-daycare-franchises

The Growth Coach

The Growth Coach Franchise Costs, Fees, Profit and Data for 2025

the-growth-coach-franchise-costs-fees-profit-and-data-for-2025

One Hour Heating and Air Conditioning

Why One Hour Heating & Air Conditioning Sees People as the Power Behind Franchise Growth

one-hour-heating-air-conditioning-franchise-growth

Lawn Doctor

Design with photo of John Perry and Lawn Doctor logo

How a 20-Year Industry Veteran Tripled His Sales With a Lawn Doctor Franchise

lawn-doctor-franchise-success-story-john-perry

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Design with American and Federal Reserve flags against light blue background

Federal Reserve Expected To Cut Rates by Quarter Point, a Move That Could Boost Franchise Growth

fed-rate-cut-boosts-franchise-growth

Potbelly to be Acquired by RaceTrac in $566 Million Deal 

racetrac-acquires-potbelly-in-566-million-deal

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Caribou Coffee Names Scott Kennedy CEO, Eyes Continued Growth

caribou-coffee-names-scott-kennedy-ceo-eyes-continued-growth

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Adweek: More Brands Are Investing in Custom Snapchat Lenses

MORE STORIES LIKE THIS