Franchise News
Adweek: Now Arby’s Has a Font Too, and It’s Called ‘Saucy AF’
The franchise joins Netflix and Airbnb in this trendy brand marketing initiative.
Arby’s is hopping on one of the biggest brand marketing trends of the year — introducing its own typeface. As a recent article in Adweek notes, the franchise introduced its own font called “Saucy AF” that fans can download. The font is made up of all capital letters that are written out in Arby’s Sauce.
The brand announced the font on Twitter, saying that you can write with your food in addition to playing with it. And while Arby’s is one of the first franchises to introduce its own downloadable typeface, this trend has been picking up steam. Airbnb recently released its own font called Cereal that’s meant to create a uniform look across all of its platforms. Adweek also reports that Netflix has saved millions of dollars by creating one single font to unify its content and design.
To read the original article, click here.
Photo courtesy of Arby’s Twitter.
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About the Author
Cassidy McAloon
FollowCassie has over five years of digital and traditional media experience. She joined NLA after working as a television news producer in both Milwaukee and Chicago, and now specializes in aligning strategies across the board for her clients, ultimately building buzz and telling compelling stories through content marketing, social media, digital campaigns and traditional PR.
Cassie has a Bachelor of Arts in Broadcast and Electronic Communications from Marquette University. In her spare time, Cassie enjoys traveling and exploring what new cities have to offer in addition to spending time with her friends and family.
