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Arby&rsquo;s is hopping on one of the biggest brand marketing trends of the year &mdash; introducing its own typeface. <a href="http://www.adweek.com/brand-marketing/now-arbys-has-a-font-too-and-its-called-saucy-af/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-now-arbys-has-a-font-too-and-its-called-saucy-af-2706569" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">As a recent article in Adweek notes</a>, the franchise introduced its own font called &ldquo;Saucy AF&rdquo; that fans can download. The font is made up of all capital letters that are written out in Arby&rsquo;s Sauce.

The brand announced the font on Twitter, saying that you can write with your food in addition to playing with it. And while Arby&rsquo;s is one of the first franchises to introduce its own downloadable typeface, this trend has been picking up steam. Airbnb recently released its own font called Cereal that&rsquo;s meant to create a uniform look across all of its platforms. Adweek also reports that Netflix has saved millions of dollars by creating one single font to unify its content and design.

<a href="http://www.adweek.com/brand-marketing/now-arbys-has-a-font-too-and-its-called-saucy-af/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-now-arbys-has-a-font-too-and-its-called-saucy-af-2706569" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">To read the original article, click here</a>.

Photo courtesy of <a href="https://twitter.com/arbys?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-now-arbys-has-a-font-too-and-its-called-saucy-af-2706569" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Arby&rsquo;s Twitter</a>.

Adweek: Now Arby’s Has a Font Too, and It’s Called ‘Saucy AF’

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The franchise joins Netflix and Airbnb in this trendy brand marketing initiative.

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Adweek: Now Arby’s Has a Font Too, and It’s Called ‘Saucy AF’

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