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Given how many people watch the Super Bowl simply for the advertisements, a big question was whether or not companies would bring politics into the mix, or if they’d sweep the country’s divisiveness under the rug for the night. In the end, AdWeek chose five brands with the best advertisements, some which were funny and light, and some which hit closer to home.

“Meanwhile, there were several concerted efforts to address the elephant in the room, with several brands either encouraging unity in the country or straight-up advocating for acceptance and diversity in the face of incoming political leadership that is seen by many as a threat to both,” wrote AdWeek reporter Tim Nudd. Brands that didn’t quite make the cut, but received honorable mentions from AdWeek include Bai and Kia.

The top 5 advertisements came from Mr. Clean, T-Mobile, Audi, It’s a 10 and 84 Lumber.

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Nick Powills

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Nick Powills

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Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.

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