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In the latest round of McDonald&#39;s advertisements created by&nbsp;TBWA Paris, there are no photos of food to be found. According to a&nbsp;<a href="http://bit.ly/2xYyahr?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-the-food-almost-completely-disappears-in-mcdonalds-latest-minimalist-ads-2704663" target="_blank" rel="nofollow" style="color: rgb(17, 85, 204);" target="_blank">recent article</a>&nbsp;in Adweek, the agency has&nbsp;taken a minimalistic approach towards showcasing the brand by depicting only a few crumbs.&nbsp;

This is the latest in a series of advertisements TBWA Paris has done for the brand, each more minimalistic than the&nbsp;last. The most recent ads feature empty packaging for the food and almost no copy whatsoever.&nbsp;

According to the article, the design is intended to show iconic nature of the brand and that the food is, &quot;so good that in the end, there is only one crumb left.&rdquo;&nbsp;

Read the full article&nbsp;<a href="http://bit.ly/2xYyahr?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-the-food-almost-completely-disappears-in-mcdonalds-latest-minimalist-ads-2704663" target="_blank" rel="nofollow" style="color: rgb(17, 85, 204);" target="_blank">here</a>.&nbsp;

Adweek: The Food Almost Completely Disappears in McDonald’s Latest Minimalist Ads

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The design is intended to show iconic nature of the brand.

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Adweek: The Food Almost Completely Disappears in McDonald’s Latest Minimalist Ads

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