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Instagram continues to update their algorithm. A recent&nbsp;<a href="https://www.adweek.com/digital/why-its-time-to-update-your-instagram-hashtag-strategy/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-why-its-time-to-update-your-instagram-hashtag-strategy-2706711" target="_blank" rel="nofollow" target="_blank">Adweek&nbsp;article</a>&nbsp;reminds brands how they can utilize&nbsp;hashtags to help their brand grow. Users can now follow hashtags, which encourages brands to be more mindful of their hashtag utilization. Recommendations include:

<ul>
	<li>Add Hashtags to Instagram Stories:&nbsp;Adding hashtags to invite users to find your brand in a different way.&nbsp;</li>
	<li>Using Branded and Community Hashtags:&nbsp;Community hashtags welcome brands to connect with like-minded users, increase SEO and branded hashtags to start a conversation about your brand and can encourage&nbsp;user-generated&nbsp;content.&nbsp;</li>
	<li>Quality vs. Quantity Hashtags:&nbsp;&nbsp;The&nbsp;<a href="https://later.com/blog/instagram-shadowban/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-why-its-time-to-update-your-instagram-hashtag-strategy-2706711" target="_blank" rel="nofollow" target="_blank">shadowban</a>&nbsp;may deter brands from using hashtags.&nbsp;Adweek&nbsp;reminds brands to use less broad hashtags and to focus on specific hashtags that will live at the top of the explore tag of that hashtag. It&#39;s also important to change up hashtag blocks to encourage more engagement on your page.&nbsp;</li>
</ul>

Hashtags&nbsp;on Instagram can expand your reach. A post with just one hashtag has 12.6 percent more engagement than those without.&nbsp;

<a href="https://www.adweek.com/digital/why-its-time-to-update-your-instagram-hashtag-strategy/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-why-its-time-to-update-your-instagram-hashtag-strategy-2706711" target="_blank" rel="nofollow" target="_blank">Click here</a>&nbsp;for the full story.&nbsp;

Adweek: Why It’s Time to Update Your Instagram Hashtag Strategy

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New Instagram algorithm changes encourage hashtag variety and quality over quantity. 

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Adweek: Why It’s Time to Update Your Instagram Hashtag Strategy

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