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Since 2015, the number of adults who listen to country music has increased by 13 percent--according to a new <a href="http://www.adweek.com/brand-marketing/why-more-and-more-brands-are-catering-to-country-music-fans/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-why-more-and-more-brands-are-catering-to-country-music-fans-2705806" target="_blank" rel="nofollow" target="_blank">Adweek article</a>, that&#39;s 115 million people. Due to this growing audience, mainstream brands are tapping into country&nbsp;artists to help them reach a new demographic--like we saw from <a href="https://1851franchise.com/details/2705365/Business-Insider-KFC-Just-Revealed-Reba-McEntire-Will-Be-its-First-Female-Colonel-Sanders" target="_blank">KFC</a> earlier this year.&nbsp;

&quot;Country music is a cornerstone of American culture,&rdquo; says Ricardo Marques, vp of marketing at Budweiser. &ldquo;It makes sense for our brand, where we come from and where we want to take it. It&rsquo;s the fastest growing music genre in the U.S. today, resonating with people 21 and up, in different parts of the country.&quot;

The Country Music Association has been creating genre-bending content for years and this tactic has created a broader audience of country music fans. Franchisors no longer have to be concerned about the polarization of using a country music star to represent their brand, it may even be a creative way to connect with new audience.&nbsp;

<a href="http://www.adweek.com/brand-marketing/why-more-and-more-brands-are-catering-to-country-music-fans/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-why-more-and-more-brands-are-catering-to-country-music-fans-2705806" target="_blank" rel="nofollow" target="_blank">Click here</a> to read the full article.&nbsp;

Photo courtesy of <a href="https://twitter.com/kfc?lang=en&utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-why-more-and-more-brands-are-catering-to-country-music-fans-2705806" target="_blank" rel="nofollow" target="_blank">KFC&#39;s Twitter page</a>.&nbsp;

Adweek: Why More and More Brands Are Catering to Country Music Fans

1851 Franchise

As the genre continues to garner new followers, brands are capitalizing on the opportunity to reach a different audience. 

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Adweek: Why More and More Brands Are Catering to Country Music Fans

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