Adweek: Why the Future of Digital Is About Aligning With Experiences
Digital media is shifting towards immersive marketing that doesn’t feel like advertising.
"follows the natural form and function of the user experience." It presents content or promotions within the context of the platform a user is on. When a user sees it, they can decide whether or not they want to interact with it, instead of being forced to watch an ad. This type of advertising has been so successful that U.S. native ad revenues are said to top $16 billion this year.
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