1851

For the past year, YouTube has been facing backlash from brands who are concerned about their ads appearing alongside content that doesn&rsquo;t align with their values. That&rsquo;s why now, according to <a href="http://www.adweek.com/digital/youtube-is-finally-addressing-brand-safety-fears-with-these-3-changes/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-youtube-is-finally-addressing-brand-safety-fears-with-these-3-changes-2705282" target="_blank" rel="nofollow" target="_blank">Adweek, the video platform is creating new policies for how creators are able to make money off of their videos</a>. In a blog post quoted by Adweek, YouTube VP of Display, Video and Analytics writes, &ldquo;While we took several steps last year to protect advertisers from inappropriate content, we know we need to do more to ensure that their ads run alongside content that reflects their values.&rdquo;

YouTube is taking three steps to ensure that brands are satisfied with their ad placements. The first is eliminating programmatic premium ads&mdash;YouTube is now manually screening individual video for Google Preferred channels. The platform is also requiring YouTube channels to exceed 1,000 subscribers and 4,000 hours of watch time in one year to run ads. Lastly, YouTube is introducing a three-tiered system for media buys that&rsquo;s designed to increase transparency for brands so that they know where their ads will appear.

<a href="http://www.adweek.com/digital/youtube-is-finally-addressing-brand-safety-fears-with-these-3-changes/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-youtube-is-finally-addressing-brand-safety-fears-with-these-3-changes-2705282" target="_blank" rel="nofollow" target="_blank">To read the original article, click here</a>.

Adweek: YouTube Is Finally Addressing Brand Safety Fears with These 3 Changes

1851 Franchise

The video platform is taking steps to increase transparency when it comes to ads.

adweek-youtube-is-finally-addressing-brand-safety-fears-with-these-3-changes

TruBlue Home Service Ally

TruBlue’s Home Maintenance Plans: Peace of Mind for Homeowners

trublues-home-maintenance-plans-peace-of-mind-for-homeowners

Caring Transitions

Caring Transitions Targets Peoria, Illinois, for Franchise Growth

caring-transitions-targets-peoria-illinois-for-franchise-growth

Caring Transitions Celebrates a Strong Start to 2025 With 19 New Franchise Sales and Momentum-Building Training Events

caring-transitions-celebrates-a-strong-start-to-2025-with-19-new-franchise-sales-and-momentum-building-training-events

Right at Home

Right at Home 30th Anniversary in Home Care with Right at Home Logo

Celebrating 30 Years of Excellence and Future Innovations in Home Care

celebrating-30-years-of-excellence-and-future-innovations-in-home-care

Why TruBlue is the Ideal Franchise for Multi-Unit Owners: Scalable Growth With a Purpose

why-trublue-is-the-ideal-franchise-for-multi-unit-owners-scalable-growth-with-a-purpose

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands - 1851 Franchise

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands

doordash-acquistions-deliveroo-sevenrooms

Crumbl Franchise Investment - TSG Consumer Partners -  1851 Franchise

TSG Consumer Partners Takes Minority Stake in Crumbl, Signaling Franchise Growth Potential

crumbl-franchise-investment-tsg-consumer

Yum Brands Reports Strong Q1 Results with Big Boost from Taco Bell

yum-brands-reports-strong-q1-results-with-big-boost-from-taco-bell

QSR: McDonald’s Gains Momentum With Chicken Innovation, Value Deals and Franchisee Support

mcdonalds-franchise-recovery-chicken-strategy-value-deals-2025

The Future of Franchising: Trends and Predictions for 2025 and Beyond

the-future-of-franchising-trends-and-predictions-for-2025-and-beyond

Layoffs Surge to Pandemic-Era Highs, Opening Doors for Franchise Growth

layoffs-surge-to-pandemic-era-highs-opening-doors-for-franchise-growth

Franchisee spotlight image with Randy and Sandy Craft, Children's Lighthouse logo on blue background

The Crafts’ Successful Journey from New Parents to Children’s Lighthouse Franchisees

the-crafts-successful-journey-from-new-parents-to-childrens-lighthouse-franchisees

Franchisee spotlight graphic with photo of Amy Lepke and family and Papa Murphy's logo

After 14 Years as a Stay-At-Home Mom, Amy Lepke Returned to Papa Murphy’s — This Time as an Owner

papa-murphys-franchise-amy-lepke

Franchisee Spotlight with Micki Waters and Papa Murphy's Logo

Work Mom: How Micki Waters Became a Mother Figure to Her Entire Papa Murphy’s Team

work-mom-how-micki-waters-became-a-mother-figure-to-her-entire-papa-murphys-team

District Taco Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-district-tacos-franchise-costs-fees-profit-and-data

Franchisee spotlight image with photo of Robert Trujillo and UWRG logo on blue background

How Robert Trujillo Expanded His Construction Business With UWRG

how-robert-trujillo-expanded-his-construction-business-with-uwrg

Adweek: YouTube Is Finally Addressing Brand Safety Fears with These 3 Changes

MORE STORIES LIKE THIS