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Albuquerque Business First: Papa Murphy's Targets Albuquerque For Growth
Take-and-bake pizza franchise eyes Rio Rancho and Los Lunas for stores for mid-2017.
Papa Murphy's has zeroed in on the Albuquerque market for expansion, with room to add six locations in the area.
According to Albuquerque Business First, Rio Rancho and Los Lunas are two areas of the market that the brand is targeting in particular, with hopes to have stores open by mid-2017.
"We're excited about growing there," Papa Murphy's Vice President of Franchise Sales, Gary Payne told Albuquerque Business First. "According to our growth models, there's some good potential to infill. We still think there's an opportunity to appeal to a different segment."
In the near future, Albuquerque locals will be able to custom order pizzas with fresh ingredients and dough, then take, bake, and serve them in the comfort of their own homes.
Read the full article here.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
