America’s Swimming Pool Co. (ASP), the nation’s premier swimming pool cleaning, repair and renovation franchise, brought together franchise owners, leadership and industry partners for its 2026 Owners Conference from January 21-23 at the Sandestin Golf and Beach Resort in Miramar Beach, Florida.
The annual event served as a milestone moment for the brand as franchisees from across the country gathered to reflect on the company’s continued expansion, share best practices and align around priorities for the year ahead. The conference theme, “Built to Grow,” focused on the core elements that drive long-term success for franchise owners: basics, strategy, profit and people.
The three-day event combined leadership presentations, training sessions, vendor showcases and networking opportunities designed to strengthen collaboration across the America’s Swimming Pool Co. system.
“Our franchise owners continue to prove that when you follow the model and stay disciplined in the fundamentals, the results follow,” said Jimmie Meece, brand president of America’s Swimming Pool Co. “What we saw across the system this year was consistency. Owners are building strong teams, serving customers well and executing the processes that drive sustainable growth.”
In his update to owners, Meece also outlined how the brand has continued to expand. America’s Swimming Pool Co. ended 2025 with 141 locations across 25 states, backed by approximately 670 employees and a fleet of more than 620 service vehicles. At the height of the season, franchise teams were servicing over 19,000 pools, a snapshot of how large the system has grown in recent years.
Meece emphasized the company’s commitment to delivering what he described as the three core priorities franchisees expect from their franchisor: returns, relationships and reliability.
The brand also reported continued growth across several service categories. Maintenance and service/repair segments both experienced steady increases, while renovation and construction services saw double-digit growth.
Stewart Vernon, founder of America’s Swimming Pool Co. and executive vice president of Authority Brands, delivered the conference’s keynote address, reflecting on how the swimming pool industry has evolved in recent years and how ASP has continued to adapt.
He highlighted the development of America’s Swimming Pool Co.’s pool construction program, an initiative supported by Authority Brands that provides franchisees with additional tools, training and operational support to expand into new service offerings.
Throughout the event, franchise owners took part in sessions aimed at improving operations, developing stronger teams and finding practical ways to grow their businesses. Topics included sales and customer communication strategies, digital marketing and local search optimization, hiring systems designed to attract and retain strong employees, pool construction training and technology tools, along with acquisition strategies for expanding local market presence.
Meghan Meece, marketing manager for America’s Swimming Pool Co., shared updates on the brand’s evolving marketing strategy, highlighting the importance of local reputation management, review generation and faster response times for customer inquiries.
New tools introduced to franchisees include a centralized texting platform designed to improve speed-to-lead response and a 3D pool design tool that allows customers to visualize backyard projects while generating construction leads directly through America’s Swimming Pool Co.’s marketing systems.
A highlight of the conference was the America’s Swimming Pool Co. awards ceremony, which celebrated the achievements of franchise owners and employees who demonstrated outstanding performance and leadership throughout the year.
Key awards included:
America’s Swimming Pool Co. also recognized Nevada as the winner of the annual Battle of the States award, which celebrates the state with the highest average gross revenue across participating locations.
In addition, Nick Carver, owner of America’s Swimming Pool Co. of Panama City Beach and the Murfreesboro location, received recognition for his success as a multi-unit franchise owner.
With continued investment in training, marketing tools, technology and operational support, the brand remains focused on helping franchise owners scale their businesses while maintaining the culture and service standards that define the America’s Swimming Pool Co. brand.
Franchisees left the conference aligned around a shared vision: building on the fundamentals that drive success and continuing to grow the America’s Swimming Pool Co. system in markets across the country.
America's Swimming Pool
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Franchise owners, leadership and partners gathered in Florida to share strategic insights, recognize top performers and align around the brand’s continued growth for the year ahead.
America’s Swimming Pool Co. (ASP), the nation’s premier swimming pool cleaning, repair and renovation franchise, brought together franchise owners, leadership and industry partners for its 2026 Owners Conference from January 21-23 at the Sandestin Golf and Beach Resort in Miramar Beach, Florida.
The annual event served as a milestone moment for the brand as franchisees from across the country gathered to reflect on the company’s continued expansion, share best practices and align around priorities for the year ahead. The conference theme, “Built to Grow,” focused on the core elements that drive long-term success for franchise owners: basics, strategy, profit and people.
The three-day event combined leadership presentations, training sessions, vendor showcases and networking opportunities designed to strengthen collaboration across the America’s Swimming Pool Co. system.
“Our franchise owners continue to prove that when you follow the model and stay disciplined in the fundamentals, the results follow,” said Jimmie Meece, brand president of America’s Swimming Pool Co. “What we saw across the system this year was consistency. Owners are building strong teams, serving customers well and executing the processes that drive sustainable growth.”
In his update to owners, Meece also outlined how the brand has continued to expand. America’s Swimming Pool Co. ended 2025 with 141 locations across 25 states, backed by approximately 670 employees and a fleet of more than 620 service vehicles. At the height of the season, franchise teams were servicing over 19,000 pools, a snapshot of how large the system has grown in recent years.
Meece emphasized the company’s commitment to delivering what he described as the three core priorities franchisees expect from their franchisor: returns, relationships and reliability.
The brand also reported continued growth across several service categories. Maintenance and service/repair segments both experienced steady increases, while renovation and construction services saw double-digit growth.
Stewart Vernon, founder of America’s Swimming Pool Co. and executive vice president of Authority Brands, delivered the conference’s keynote address, reflecting on how the swimming pool industry has evolved in recent years and how ASP has continued to adapt.
He highlighted the development of America’s Swimming Pool Co.’s pool construction program, an initiative supported by Authority Brands that provides franchisees with additional tools, training and operational support to expand into new service offerings.
Throughout the event, franchise owners took part in sessions aimed at improving operations, developing stronger teams and finding practical ways to grow their businesses. Topics included sales and customer communication strategies, digital marketing and local search optimization, hiring systems designed to attract and retain strong employees, pool construction training and technology tools, along with acquisition strategies for expanding local market presence.
Meghan Meece, marketing manager for America’s Swimming Pool Co., shared updates on the brand’s evolving marketing strategy, highlighting the importance of local reputation management, review generation and faster response times for customer inquiries.
New tools introduced to franchisees include a centralized texting platform designed to improve speed-to-lead response and a 3D pool design tool that allows customers to visualize backyard projects while generating construction leads directly through America’s Swimming Pool Co.’s marketing systems.
A highlight of the conference was the America’s Swimming Pool Co. awards ceremony, which celebrated the achievements of franchise owners and employees who demonstrated outstanding performance and leadership throughout the year.
Key awards included:
America’s Swimming Pool Co. also recognized Nevada as the winner of the annual Battle of the States award, which celebrates the state with the highest average gross revenue across participating locations.
In addition, Nick Carver, owner of America’s Swimming Pool Co. of Panama City Beach and the Murfreesboro location, received recognition for his success as a multi-unit franchise owner.
With continued investment in training, marketing tools, technology and operational support, the brand remains focused on helping franchise owners scale their businesses while maintaining the culture and service standards that define the America’s Swimming Pool Co. brand.
Franchisees left the conference aligned around a shared vision: building on the fundamentals that drive success and continuing to grow the America’s Swimming Pool Co. system in markets across the country.
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