America's Swimming Pool Franchise News

The pool industry is highly fragmented, dominated by small mom-and-pop providers who often specialize in only one part of the service cycle — cleaning, equipment repair, renovations and new construction. ASP, on the other hand, offers a full suite of services and the structure of a national franchise system. That professionalism — uniformed employees, branded vehicles, call centers that actually answer the phone — immediately sets the company apart from local competitors and helps franchisees break even quickly.

Behind this growth is Jimmie Meece, who started as an ASP franchisee in Clemson, South Carolina, before moving into corporate leadership. Now serving as brand president, Meece manages day-to-day operations and long-term strategy. He carries forward the vision started by founder Stewart Vernon while leading the company as part of Authority Brands. His own path from franchisee to executive shows what ASP can offer entrepreneurs: a business model backed by demand, clear processes and steady support.