America's Swimming Pool

America’s Swimming Pool Company Signs 15 Franchise Deals in 2025, Expands into Nine States

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America’s Swimming Pool Company Celebrates Franchise Growth and Excellence at 2026 Owners Conference

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How Justin and Kimberly Retzlaff Built an America's Swimming Pool Co. Franchise and a Routine That Works

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How America’s Swimming Pool Co. Supports Franchisees With Coaching, Technology, and New Service Lines

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<a href="https://www.linkedin.com/in/justinretzlaff/">Justin</a> and&nbsp;<a href="https://www.linkedin.com/in/kimberly-retzlaff/">Kimberly Retzlaff’s</a> franchise story started the way a lot of real-life decisions do: with a layoff, a late-night conversation and a growing sense that the corporate path was not taking them where they wanted to go.“During COVID times, Justin was laid off, and so we really started talking a lot about what our goals and priorities are,” Kimberly said. “My goal and priority was to be closer to family and to move back home. Justin had always wanted to run a business, so we kind of came to the agreement that we would start a company in Tucson.”<h2>A Late-Night ‘Light-Bulb’ Moment</h2>For Justin, the search did not start from scratch. He had spent years around franchise systems and knew what to look for, even if he did not always read every newsletter that landed in his inbox. “My previous jobs — a lot of them — were on the franchisor side of numerous national and international chains,” he said.“I always got the Franchise 500 newsletter in my box and very rarely read it,” Justin said. “One very late evening, I couldn’t sleep and decided to read the Franchise 500 newsletter.”They opened their&nbsp;<a href="https://www.aspfranchising.com/">America’s Swimming Pool Co.</a> business in September 2021 — a local franchise operation focused on pool cleaning, repair and renovation — but Kimberly did not step in full time at the start. She kept her job in scholarly publishing while they built the operation, then joined the business as growth made the split harder to maintain. “For the first 18 months, my previous life was in scholarly publishing,” she said. “So I stayed in publishing for the first 18 months of our business.”&nbsp;Justin said that transition came through a practical conversation. “I think the first conversation was whether she wanted to continue on with her career or not,” he said.<h2>Dividing the Work, Sharing the Mission</h2>Once they were both in, the Retzlaffs leaned into a structure that matched their strengths instead of forcing both partners into the same lane. Kimberly describes Justin as the outward-facing driver. “Justin — he’s a visionary,” she said. “He is focused on following the systems to grow our business, and he is very good at marketing and sales to bring in new customers while keeping our current customers happy.”Kimberly’s role is the systems side of the business, the part that keeps a service operation consistent when schedules change and the days get chaotic. “With my prior life being in editing — [I’m] very detail-oriented,” she said. “So I gravitated pretty naturally toward finance and marketing.”Justin said the division keeps the partnership from turning into daily friction. “It just kind of a yin-and-yang fit,” he said. “The things we needed to operate the business, one of us was good at.”<h2>The Hard Part Is Turning It Off</h2>A clear structure helps, but it does not solve the hardest part: work bleeding into everything else. Kimberly said the overlap shows up in the small moments that are supposed to be theirs. “I would say the hardest thing has been that it’s really difficult to turn it off,” she said. “Even when we go out to dinner after work or when we’re on vacation somewhere, we’re constantly talking about the business.”Justin’s take is less about balance and more about the pace of growth that comes with ownership. “Every day we’re learning things,” he said. “We learn so much more every single day.”<h2>Growth That Leaves Room for Life</h2>In 2025, the Retzlaffs earned an internal milestone that validated what they were building. “The one thing that happened recently that we’re extremely proud of is that we were named&nbsp;<a href="https://1851franchise.com/america-swimming-pool/info">ASP’s</a> 2025 franchise of the year,” Kimberly said.They have learned what many service owners learn the hard way: growth only helps if it buys back time. “This year, our main goal is to restructure our team and bring on a little bit more management support so that Justin and I can start to step back — so it’s not like we have to have our phones on us 24/7,” she said.Justin said they are also building systems to prevent a common service business plateau. “We’ve noticed a recurring theme in development points of pool companies where they tend to plateau — hit a wall,” he said. “We’re trying to put a new system in place that will avoid us hitting that wall and allow us to keep scaling.”<h2>Advice for Other Husband-and-Wife Teams</h2>Kimberly’s advice starts with alignment before the first busy season hits. “Sitting down and having that discussion about who’s going to do what, and coming to some agreement on how you resolve differences of opinion,” she said.She also pointed to something simpler, but harder to remember when work is constant: reinforce the partnership, not just the operation. “Catch each other doing things right and compliment each other on jobs well done,” Kimberly said.Justin said he did not expect the role they would grow into within the franchise community, but it has become one of the more meaningful parts of the journey. “We are being asked to and have become leaders of our franchise network,” he said.For more information on franchising with America’s Swimming Pool Co., please visit&nbsp;<a href="https://1851franchise.com/america-swimming-pool/info">https://1851franchise.com/america-swimming-pool/info</a>.

A move back to Tucson sparked the leap, but the real story is how they built a structure that let both the business and their marriage hold up under pressure.

COLUMBIA, Md. —&nbsp;<a href="https://www.aspfranchising.com/">America’s Swimming Pool Company,</a> a residential pool services franchise part of&nbsp;<a href="https://www.authoritybrands.com/">Authority Brands,</a> closed out 2025 by signing 15 franchise deals that added 32 territories during the year. Growth came as the brand expanded its footprint into nine new states, including Arizona, Florida, Louisiana, Missouri, North Carolina, Ohio, Oklahoma, Tennessee and Texas, further strengthening its national presence.“2025 was a strong year for America’s Swimming Pool Company because we remained focused on sustainable growth and giving franchise owners the tools and support they need to achieve their goals,” said&nbsp;<a href="https://www.linkedin.com/in/jimmie-meece-63725262/">Jimmie Meece</a>, Brand President of&nbsp;<a href="https://1851franchise.com/america-swimming-pool">America’s Swimming Pool Company.</a> “The addition of 32 territories across nine states shows the strength of our model and the demand we’re seeing for professional pool services as we head into 2026.”During the year, the brand also continued to invest in additional franchisee support while expanding its new construction revenue stream, providing owners with another long-term growth opportunity alongside recurring cleaning, maintenance, repair, and renovation services.Looking ahead, America’s Swimming Pool Company has identified several priority markets for expansion in 2026. These include Cleveland, Cincinnati, Columbus, and Akron in Ohio; Boston, Massachusetts; Greenwood, Indiana; Bucks County, Pennsylvania; Denver, Colorado; Phoenix, Arizona; Wellington, Florida; Olathe, Kansas; and Omaha, Nebraska as the brand looks to place new franchise owners in areas with strong demand and long-term potential.The brand’s momentum continues into 2026 with multiple industry recognitions. America’s Swimming Pool Company ranked No. 160 on&nbsp;<a href="https://www.entrepreneur.com/franchise500?type=multisearch&amp;data1=randomize:false,rankId:f500&amp;sort=f500&amp;sortMethod=global&amp;globalLimit=25">Entrepreneur’s 2026 Franchise 500® list</a>, released in January 2026, and was recognized as No. 37 on Entrepreneur’s 2025 Top Franchises for Veterans list. The brand also placed No. 310 on the Franchise Times Top 400 and received a Game Changers Award from Franchise Dictionary Magazine.In 2026, America’s Swimming Pool Company will continue its strategic expansion in high-demand markets while empowering franchise owners with the services, support and infrastructure needed to build durable, multi-revenue businesses.About America’s Swimming Pool CompanyAmerica's Swimming Pool Co. is the largest swimming pool cleaning, repair, and renovation franchise in the nation. Founded in 2002 by Stewart C. Vernon, the company is based on the belief that by providing a higher quality pool service at a reasonable price, the brand would raise the industry standards for pool service. In 2005, ASP began franchising and now covers more than 400 cities in 22 states across the nation. For more information on ASP's swimming pool franchise opportunities, click here. For more information on ASP - America's Swimming Pool Co. Company, visit the website.&nbsp;

The pool cleaning and maintenance franchise added 32 territories in 2025 and continued building its new construction service offering.

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