America's Swimming Pool

America’s Swimming Pool Company Signs 15 Franchise Deals in 2025, Expands into Nine States

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How America’s Swimming Pool Co. Supports Franchisees With Coaching, Technology, and New Service Lines

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Answering Surging Demand: How America’s Swimming Pool Is Emerging as the Go-To Franchise for Pool Services

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From Condo Manager to Pool Pioneer: Carrie Waltman’s Resilient Rise in Franchising

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COLUMBIA, Md. —&nbsp;<a href="https://www.aspfranchising.com/">America’s Swimming Pool Company,</a> a residential pool services franchise part of&nbsp;<a href="https://www.authoritybrands.com/">Authority Brands,</a> closed out 2025 by signing 15 franchise deals that added 32 territories during the year. Growth came as the brand expanded its footprint into nine new states, including Arizona, Florida, Louisiana, Missouri, North Carolina, Ohio, Oklahoma, Tennessee and Texas, further strengthening its national presence.“2025 was a strong year for America’s Swimming Pool Company because we remained focused on sustainable growth and giving franchise owners the tools and support they need to achieve their goals,” said&nbsp;<a href="https://www.linkedin.com/in/jimmie-meece-63725262/">Jimmie Meece</a>, Brand President of&nbsp;<a href="https://1851franchise.com/america-swimming-pool">America’s Swimming Pool Company.</a> “The addition of 32 territories across nine states shows the strength of our model and the demand we’re seeing for professional pool services as we head into 2026.”During the year, the brand also continued to invest in additional franchisee support while expanding its new construction revenue stream, providing owners with another long-term growth opportunity alongside recurring cleaning, maintenance, repair, and renovation services.Looking ahead, America’s Swimming Pool Company has identified several priority markets for expansion in 2026. These include Cleveland, Cincinnati, Columbus, and Akron in Ohio; Boston, Massachusetts; Greenwood, Indiana; Bucks County, Pennsylvania; Denver, Colorado; Phoenix, Arizona; Wellington, Florida; Olathe, Kansas; and Omaha, Nebraska as the brand looks to place new franchise owners in areas with strong demand and long-term potential.The brand’s momentum continues into 2026 with multiple industry recognitions. America’s Swimming Pool Company ranked No. 160 on&nbsp;<a href="https://www.entrepreneur.com/franchise500?type=multisearch&amp;data1=randomize:false,rankId:f500&amp;sort=f500&amp;sortMethod=global&amp;globalLimit=25">Entrepreneur’s 2026 Franchise 500® list</a>, released in January 2026, and was recognized as No. 37 on Entrepreneur’s 2025 Top Franchises for Veterans list. The brand also placed No. 310 on the Franchise Times Top 400 and received a Game Changers Award from Franchise Dictionary Magazine.In 2026, America’s Swimming Pool Company will continue its strategic expansion in high-demand markets while empowering franchise owners with the services, support and infrastructure needed to build durable, multi-revenue businesses.About America’s Swimming Pool CompanyAmerica's Swimming Pool Co. is the largest swimming pool cleaning, repair, and renovation franchise in the nation. Founded in 2002 by Stewart C. Vernon, the company is based on the belief that by providing a higher quality pool service at a reasonable price, the brand would raise the industry standards for pool service. In 2005, ASP began franchising and now covers more than 400 cities in 22 states across the nation. For more information on ASP's swimming pool franchise opportunities, click here. For more information on ASP - America's Swimming Pool Co. Company, visit the website.&nbsp;

<a href="https://www.aspfranchising.com/">America’s Swimming Pool Company</a> has built one of the most comprehensive training and support ecosystems in the pool care industry — one that empowers new franchisees from day one with hands-on education, business coaching, and access to evolving technologies that drive long-term growth.According to&nbsp;<a href="https://www.linkedin.com/in/david-montanez-66015a19">David Montanez</a>, vice president of franchise development, every franchisee’s journey begins with an intensive, multi-phase training process designed to build both business acumen and technical confidence.“We offer six weeks of coaching, and this is all before you even come to our on-site Pool School training program,” Montanez said. “The minute you sign your agreement, the first thing that happens is you get homework to prepare you for Pool School. It’s in Macon, Georgia, and there are seven different swimming pools in operation — saltwater, freshwater and more — so you can get hands-on experience with servicing the primary issues.”Montanez says the&nbsp;<a href="https://1851franchise.com/america-swimming-pool/info">America's Swimming Pool Co.</a> training program follows the mantra “from green to clean in two days.”“Our team shows every one of the franchisees how to do that, and then at the end, they even show how to install a pool and how it gets lifted out of the dirt and put back in,” he said. “There’s a tremendous amount of work that’s done at Pool School.”<h2>Coaching for Growth From the Start</h2>Montanez says the first six weeks after signing the franchise agreement focus on fundamentals. “The six-week period is where we walk you through the financials, business development and marketing,” he said. “We want franchisees to have the business basics. We have reasons behind everything we do — it ties the whole process together.”That approach ensures new owners aren’t just learning how to clean or repair pools; they’re also learning how to run a business efficiently, manage finances and build local brand awareness before ever opening their doors.After Pool School, franchisees continue with local coaching to help them set up their business and start operations successfully.“Once you return home, you start getting local coaching,” Montanez said. “That helps you set up your business and also build your local network. The coaching goes from the day you sign the agreement, through Pool School, and after opening day.”America’s Swimming Pool Co.’s system is built to ensure&nbsp;<a href="https://1851franchise.com/america-swimming-pool/americas-swimming-pool-asp-franchise-joel-davis-frisco-texas-2730168">franchisees</a> never feel isolated. The training campus in Macon is open year-round, with recurring monthly sessions and continuing education opportunities.“You can come back to Pool School anytime you want,” Montanez said. “Just make the appointment, and you can show up. We also have training done by our providers — if there’s a new pool pump coming in, for example, we can help franchisees with that.”<h2>Leveraging Technology To Elevate the Industry</h2>As the pool care industry becomes increasingly data-driven,&nbsp;<a href="https://1851franchise.com/america-swimming-pool/dive-into-a-profitable-future-5-reasons-to-invest-in-americas-swimming-pool-franchise-today-2730292#featured">America's Swimming Pool Co. ensures franchisees are at the forefront of innovation</a>.“The evolution of technology is going faster and faster,” Montanez said. “Everything from when a technician used to show up with a little glass vial to check the pH — all of that is being done today by technology. They can do it on site, get a sample and it helps keep the health of the pool. It also tells you how the filters are performing.”Through connected devices and sensors, franchisees can now monitor pool conditions remotely, tracking water chemistry, filter performance and more, allowing for proactive service and enhanced customer satisfaction.“We’re now monitoring the water and keeping track of pH levels remotely,” Montanez said.&nbsp;This use of smart technology not only improves service quality but also strengthens recurring revenue streams by helping franchisees manage more pools efficiently.<h2>Expanding Through New Service Lines</h2>The America’s Swimming Pool Co. business model is built on three pillars: service, maintenance and installation. New franchisees start with the essentials, maintaining and cleaning pools, while building experience and customer relationships. Over time, they can expand into more advanced offerings, such as renovations and installations.“Franchisees coming into the business shouldn’t put in a new pool on day one,” Montanez said. “But they should ensure they’re maintaining pools for customers. Demand is what drives the services you provide. Customer needs have changed, whether it be cost or space. We now have pools with electro-cleaners, where they get energized as they go through and take care of the bacteria. You’re also getting sensors that evaluate water pressure. All of these technologies are helping our franchisees — not replacing them.”Montanez notes that for franchisees who have established a strong maintenance base, expanding into renovations and new construction represents a significant opportunity for growth and increased profitability. These high-ticket services, while less frequent than routine maintenance, allow owners to diversify their revenue streams, capture a larger share of the local market, and potentially mitigate the impact of seasonality by offering larger-scale projects that can span multiple months.&nbsp;ASP provides the guidance and support necessary for franchisees to transition successfully into these advanced service lines as they build experience and confidence in the system.<h2>A Booming Industry Backed by an Established System</h2>With more than 10 million pools nationwide and only half serviced by professionals, America’s Swimming Pool Co. continues to lead a&nbsp;<a href="https://1851franchise.com/america-swimming-pool/americas-swimming-pool-company-franchise-growth-2730453#featured">$15 billion industry ripe for growth</a>. The brand’s hands-on training and comprehensive support make it a top choice for entrepreneurs looking to enter a scalable, recession-resistant business.As Montanez sums it up, America’s Swimming Pool Co.’s growth formula is simple: empower franchisees through knowledge, technology and community.“We tie the whole process together, from financials and marketing to operations and technology,” he said. “That’s what sets our franchisees up for long-term growth.”To find out more information on costs to buy this franchise, visit<a href="https://1851franchise.com/america-swimming-pool">&nbsp;1851franchise.com/america-swimming-pool</a>.

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