For entrepreneurs looking to enter the booming home services industry, America’s Swimming Pool Co. offers a relatively low-cost, mobile business model that avoids the expense of a traditional storefront while providing multiple recurring and project-based revenue streams. Franchisees provide pool cleaning, maintenance, repairs, renovations and other pool-related services under one of the industry's most recognized national brands.
"We want to partner with business-minded individuals," said Brand President Jimmie Meece. "We don't care if you know much about swimming pools, other than maybe having swum in one. Early on, I realized it wasn't the pool business that drew me in — it was being a business owner and having control of my future and compensation."
So, how much does it cost to get started with America's Swimming Pool Co.?
According to Item 7 of the 2026 Franchise Disclosure Document (FDD), here's how the startup investment breaks down:
| Type of Expenditure | Investment Range |
| Franchise Fee | $40,000 - $90,000 |
| Leasehold Improvements & Lease Deposits | $0 |
| Vehicle Wrap | $2,800 - $4,200 |
| Business Outfitting Fee | $3,621 |
| Operations Outfitting Fee | $3,600 - $11,350 |
| Truck Outfitting Fee | $6,365 |
| Prepaid Call Center Fee | $4,300 |
| Vehicle | $0 - $3,402 |
| Office Equipment & Supplies | $90 - $4,060 |
| Initial Advertising Fee | $5,820 - $58,200 |
| Insurance | $4,387 - $6,393 |
| Professional Fees | $1,070 - $2,140 |
| Initial Training Expense | $642 - $2,140 |
| Licenses and/or Bonds | $0 - $1,000 |
| Additional Funds (6 Months) | $16,000 |
| Total Estimated Initial Investment | $88,695 - $213,171 |
The investment range varies primarily based on the size of the territory. The low end assumes a single-unit territory outside year-round pool markets, while the high end reflects a three-unit territory in California. The model is designed as a home-based business, meaning franchisees generally do not need to lease office or retail space when getting started.
Once open, franchisees can expect the following ongoing costs:
| Fee | Amount |
| Royalty Fee | 7% of the first $100,000 in gross revenue per month 6% of gross revenue between $100,001 and $250,000 per month 5% of gross revenue in excess of $250,000 per month |
| Brand Fund Contribution | Currently 1% of gross revenue per month |
| Local Marketing | Greater of 3% of gross revenue or $30,000 annually |
| Technology Fee | Currently $250 per month |
| Website Fee | Currently $350 per month |
America’s Swimming Pool Co. does not require the kind of retail buildout common with many franchise concepts. Most franchisees start from home with a branded pickup truck or cargo van, keeping overhead lower as they build the business.
The business is supported by outfitting packages that include branded marketing materials, specialized equipment, vehicle tools, pool testing supplies, customer relationship management software and access to the company's call center. Rather than leaving owners to source these items independently, America's Swimming Pool Co. packages much of the startup equipment into standardized systems that help franchisees launch quickly and consistently.
One of the brand's biggest advantages is its combination of recurring maintenance revenue and higher-ticket project work.
"The pool industry is fragmented, mostly made up of mom-and-pop businesses," Meece said. "That fragmentation creates opportunities for brands like ours. We're branded, uniformed, have wrapped vehicles, answer the phone and pride ourselves on solving any pool problem a customer may have."
Weekly pool maintenance creates predictable recurring income, while repairs, equipment replacement, renovations and even new pool construction provide additional opportunities to grow revenue over time.
According to Item 19 of the 2026 FDD, the 127 franchise territories that operated for the full 2025 fiscal year generated average gross revenue of $910,643. The top 25% of franchise territories averaged $2,117,078 in gross revenue. As with any franchise investment, actual results vary based on market conditions, territory size, owner involvement and operational execution.
America's Swimming Pool Co. has grown to more than 400 locations while serving an industry that continues to benefit from long-term demand.
"For anyone considering small business ownership, franchising is a one-plus-one-equals-three concept," Meece said. "You don't have to reinvent the wheel — we support you every step of the way."
For entrepreneurs looking for a home services franchise with a lower initial investment than many brick-and-mortar concepts, America's Swimming Pool Co. offers an opportunity to enter a recurring-revenue business backed by established systems, national marketing support and one of the industry's leading brands.
For more information on franchising with America’s Swimming Pool Co., please visit https://1851franchise.com/america-swimming-pool.
America's Swimming Pool
SPONSORED
According to the 2026 Franchise Disclosure Document, the total investment required to open an America’s Swimming Pool Co. franchise ranges from $88,695 to $213,171.
For entrepreneurs looking to enter the booming home services industry, America’s Swimming Pool Co. offers a relatively low-cost, mobile business model that avoids the expense of a traditional storefront while providing multiple recurring and project-based revenue streams. Franchisees provide pool cleaning, maintenance, repairs, renovations and other pool-related services under one of the industry's most recognized national brands.
"We want to partner with business-minded individuals," said Brand President Jimmie Meece. "We don't care if you know much about swimming pools, other than maybe having swum in one. Early on, I realized it wasn't the pool business that drew me in — it was being a business owner and having control of my future and compensation."
So, how much does it cost to get started with America's Swimming Pool Co.?
According to Item 7 of the 2026 Franchise Disclosure Document (FDD), here's how the startup investment breaks down:
| Type of Expenditure | Investment Range |
| Franchise Fee | $40,000 - $90,000 |
| Leasehold Improvements & Lease Deposits | $0 |
| Vehicle Wrap | $2,800 - $4,200 |
| Business Outfitting Fee | $3,621 |
| Operations Outfitting Fee | $3,600 - $11,350 |
| Truck Outfitting Fee | $6,365 |
| Prepaid Call Center Fee | $4,300 |
| Vehicle | $0 - $3,402 |
| Office Equipment & Supplies | $90 - $4,060 |
| Initial Advertising Fee | $5,820 - $58,200 |
| Insurance | $4,387 - $6,393 |
| Professional Fees | $1,070 - $2,140 |
| Initial Training Expense | $642 - $2,140 |
| Licenses and/or Bonds | $0 - $1,000 |
| Additional Funds (6 Months) | $16,000 |
| Total Estimated Initial Investment | $88,695 - $213,171 |
The investment range varies primarily based on the size of the territory. The low end assumes a single-unit territory outside year-round pool markets, while the high end reflects a three-unit territory in California. The model is designed as a home-based business, meaning franchisees generally do not need to lease office or retail space when getting started.
Once open, franchisees can expect the following ongoing costs:
| Fee | Amount |
| Royalty Fee | 7% of the first $100,000 in gross revenue per month 6% of gross revenue between $100,001 and $250,000 per month 5% of gross revenue in excess of $250,000 per month |
| Brand Fund Contribution | Currently 1% of gross revenue per month |
| Local Marketing | Greater of 3% of gross revenue or $30,000 annually |
| Technology Fee | Currently $250 per month |
| Website Fee | Currently $350 per month |
America’s Swimming Pool Co. does not require the kind of retail buildout common with many franchise concepts. Most franchisees start from home with a branded pickup truck or cargo van, keeping overhead lower as they build the business.
The business is supported by outfitting packages that include branded marketing materials, specialized equipment, vehicle tools, pool testing supplies, customer relationship management software and access to the company's call center. Rather than leaving owners to source these items independently, America's Swimming Pool Co. packages much of the startup equipment into standardized systems that help franchisees launch quickly and consistently.
One of the brand's biggest advantages is its combination of recurring maintenance revenue and higher-ticket project work.
"The pool industry is fragmented, mostly made up of mom-and-pop businesses," Meece said. "That fragmentation creates opportunities for brands like ours. We're branded, uniformed, have wrapped vehicles, answer the phone and pride ourselves on solving any pool problem a customer may have."
Weekly pool maintenance creates predictable recurring income, while repairs, equipment replacement, renovations and even new pool construction provide additional opportunities to grow revenue over time.
According to Item 19 of the 2026 FDD, the 127 franchise territories that operated for the full 2025 fiscal year generated average gross revenue of $910,643. The top 25% of franchise territories averaged $2,117,078 in gross revenue. As with any franchise investment, actual results vary based on market conditions, territory size, owner involvement and operational execution.
America's Swimming Pool Co. has grown to more than 400 locations while serving an industry that continues to benefit from long-term demand.
"For anyone considering small business ownership, franchising is a one-plus-one-equals-three concept," Meece said. "You don't have to reinvent the wheel — we support you every step of the way."
For entrepreneurs looking for a home services franchise with a lower initial investment than many brick-and-mortar concepts, America's Swimming Pool Co. offers an opportunity to enter a recurring-revenue business backed by established systems, national marketing support and one of the industry's leading brands.
For more information on franchising with America’s Swimming Pool Co., please visit https://1851franchise.com/america-swimming-pool.
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