America’s Swimming Pool Company has built one of the most comprehensive training and support ecosystems in the pool care industry — one that empowers new franchisees from day one with hands-on education, business coaching, and access to evolving technologies that drive long-term growth.
According to David Montanez, vice president of franchise development, every franchisee’s journey begins with an intensive, multi-phase training process designed to build both business acumen and technical confidence.
“We offer six weeks of coaching, and this is all before you even come to our on-site Pool School training program,” Montanez said. “The minute you sign your agreement, the first thing that happens is you get homework to prepare you for Pool School. It’s in Macon, Georgia, and there are seven different swimming pools in operation — saltwater, freshwater and more — so you can get hands-on experience with servicing the primary issues.”
Montanez says the America's Swimming Pool Co. training program follows the mantra “from green to clean in two days.”
“Our team shows every one of the franchisees how to do that, and then at the end, they even show how to install a pool and how it gets lifted out of the dirt and put back in,” he said. “There’s a tremendous amount of work that’s done at Pool School.”
Montanez says the first six weeks after signing the franchise agreement focus on fundamentals. “The six-week period is where we walk you through the financials, business development and marketing,” he said. “We want franchisees to have the business basics. We have reasons behind everything we do — it ties the whole process together.”
That approach ensures new owners aren’t just learning how to clean or repair pools; they’re also learning how to run a business efficiently, manage finances and build local brand awareness before ever opening their doors.
After Pool School, franchisees continue with local coaching to help them set up their business and start operations successfully.
“Once you return home, you start getting local coaching,” Montanez said. “That helps you set up your business and also build your local network. The coaching goes from the day you sign the agreement, through Pool School, and after opening day.”
America’s Swimming Pool Co.’s system is built to ensure franchisees never feel isolated. The training campus in Macon is open year-round, with recurring monthly sessions and continuing education opportunities.
“You can come back to Pool School anytime you want,” Montanez said. “Just make the appointment, and you can show up. We also have training done by our providers — if there’s a new pool pump coming in, for example, we can help franchisees with that.”
As the pool care industry becomes increasingly data-driven, America's Swimming Pool Co. ensures franchisees are at the forefront of innovation.
“The evolution of technology is going faster and faster,” Montanez said. “Everything from when a technician used to show up with a little glass vial to check the pH — all of that is being done today by technology. They can do it on site, get a sample and it helps keep the health of the pool. It also tells you how the filters are performing.”
Through connected devices and sensors, franchisees can now monitor pool conditions remotely, tracking water chemistry, filter performance and more, allowing for proactive service and enhanced customer satisfaction.
“We’re now monitoring the water and keeping track of pH levels remotely,” Montanez said.
This use of smart technology not only improves service quality but also strengthens recurring revenue streams by helping franchisees manage more pools efficiently.
The America’s Swimming Pool Co. business model is built on three pillars: service, maintenance and installation. New franchisees start with the essentials, maintaining and cleaning pools, while building experience and customer relationships. Over time, they can expand into more advanced offerings, such as renovations and installations.
“Franchisees coming into the business shouldn’t put in a new pool on day one,” Montanez said. “But they should ensure they’re maintaining pools for customers. Demand is what drives the services you provide. Customer needs have changed, whether it be cost or space. We now have pools with electro-cleaners, where they get energized as they go through and take care of the bacteria. You’re also getting sensors that evaluate water pressure. All of these technologies are helping our franchisees — not replacing them.”
Montanez notes that for franchisees who have established a strong maintenance base, expanding into renovations and new construction represents a significant opportunity for growth and increased profitability. These high-ticket services, while less frequent than routine maintenance, allow owners to diversify their revenue streams, capture a larger share of the local market, and potentially mitigate the impact of seasonality by offering larger-scale projects that can span multiple months.
ASP provides the guidance and support necessary for franchisees to transition successfully into these advanced service lines as they build experience and confidence in the system.
With more than 10 million pools nationwide and only half serviced by professionals, America’s Swimming Pool Co. continues to lead a $15 billion industry ripe for growth. The brand’s hands-on training and comprehensive support make it a top choice for entrepreneurs looking to enter a scalable, recession-resistant business.
As Montanez sums it up, America’s Swimming Pool Co.’s growth formula is simple: empower franchisees through knowledge, technology and community.
“We tie the whole process together, from financials and marketing to operations and technology,” he said. “That’s what sets our franchisees up for long-term growth.”
To find out more information on costs to buy this franchise, visit 1851franchise.com/america-swimming-pool.
America's Swimming Pool
SPONSORED
ASP provides extensive support to its franchisees in order to foster long-term growth and momentum in the booming pool care industry.
America’s Swimming Pool Company has built one of the most comprehensive training and support ecosystems in the pool care industry — one that empowers new franchisees from day one with hands-on education, business coaching, and access to evolving technologies that drive long-term growth.
According to David Montanez, vice president of franchise development, every franchisee’s journey begins with an intensive, multi-phase training process designed to build both business acumen and technical confidence.
“We offer six weeks of coaching, and this is all before you even come to our on-site Pool School training program,” Montanez said. “The minute you sign your agreement, the first thing that happens is you get homework to prepare you for Pool School. It’s in Macon, Georgia, and there are seven different swimming pools in operation — saltwater, freshwater and more — so you can get hands-on experience with servicing the primary issues.”
Montanez says the America's Swimming Pool Co. training program follows the mantra “from green to clean in two days.”
“Our team shows every one of the franchisees how to do that, and then at the end, they even show how to install a pool and how it gets lifted out of the dirt and put back in,” he said. “There’s a tremendous amount of work that’s done at Pool School.”
Montanez says the first six weeks after signing the franchise agreement focus on fundamentals. “The six-week period is where we walk you through the financials, business development and marketing,” he said. “We want franchisees to have the business basics. We have reasons behind everything we do — it ties the whole process together.”
That approach ensures new owners aren’t just learning how to clean or repair pools; they’re also learning how to run a business efficiently, manage finances and build local brand awareness before ever opening their doors.
After Pool School, franchisees continue with local coaching to help them set up their business and start operations successfully.
“Once you return home, you start getting local coaching,” Montanez said. “That helps you set up your business and also build your local network. The coaching goes from the day you sign the agreement, through Pool School, and after opening day.”
America’s Swimming Pool Co.’s system is built to ensure franchisees never feel isolated. The training campus in Macon is open year-round, with recurring monthly sessions and continuing education opportunities.
“You can come back to Pool School anytime you want,” Montanez said. “Just make the appointment, and you can show up. We also have training done by our providers — if there’s a new pool pump coming in, for example, we can help franchisees with that.”
As the pool care industry becomes increasingly data-driven, America's Swimming Pool Co. ensures franchisees are at the forefront of innovation.
“The evolution of technology is going faster and faster,” Montanez said. “Everything from when a technician used to show up with a little glass vial to check the pH — all of that is being done today by technology. They can do it on site, get a sample and it helps keep the health of the pool. It also tells you how the filters are performing.”
Through connected devices and sensors, franchisees can now monitor pool conditions remotely, tracking water chemistry, filter performance and more, allowing for proactive service and enhanced customer satisfaction.
“We’re now monitoring the water and keeping track of pH levels remotely,” Montanez said.
This use of smart technology not only improves service quality but also strengthens recurring revenue streams by helping franchisees manage more pools efficiently.
The America’s Swimming Pool Co. business model is built on three pillars: service, maintenance and installation. New franchisees start with the essentials, maintaining and cleaning pools, while building experience and customer relationships. Over time, they can expand into more advanced offerings, such as renovations and installations.
“Franchisees coming into the business shouldn’t put in a new pool on day one,” Montanez said. “But they should ensure they’re maintaining pools for customers. Demand is what drives the services you provide. Customer needs have changed, whether it be cost or space. We now have pools with electro-cleaners, where they get energized as they go through and take care of the bacteria. You’re also getting sensors that evaluate water pressure. All of these technologies are helping our franchisees — not replacing them.”
Montanez notes that for franchisees who have established a strong maintenance base, expanding into renovations and new construction represents a significant opportunity for growth and increased profitability. These high-ticket services, while less frequent than routine maintenance, allow owners to diversify their revenue streams, capture a larger share of the local market, and potentially mitigate the impact of seasonality by offering larger-scale projects that can span multiple months.
ASP provides the guidance and support necessary for franchisees to transition successfully into these advanced service lines as they build experience and confidence in the system.
With more than 10 million pools nationwide and only half serviced by professionals, America’s Swimming Pool Co. continues to lead a $15 billion industry ripe for growth. The brand’s hands-on training and comprehensive support make it a top choice for entrepreneurs looking to enter a scalable, recession-resistant business.
As Montanez sums it up, America’s Swimming Pool Co.’s growth formula is simple: empower franchisees through knowledge, technology and community.
“We tie the whole process together, from financials and marketing to operations and technology,” he said. “That’s what sets our franchisees up for long-term growth.”
To find out more information on costs to buy this franchise, visit 1851franchise.com/america-swimming-pool.
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