Dive into Pool Service Franchising

Demand for professional pool services is surging nationwide as more homeowners invest in outdoor living and opt to outsource the ongoing maintenance of their pools. America’s Swimming Pool Company (ASP), a brand under the Authority Brands umbrella, is positioned to meet that demand with a year-round, recurring revenue model that thrives even in traditionally seasonal markets.

Many pool owners simply don’t want to handle cleaning, repairs, or seasonal prep on their own, but finding a consistent, professional provider can be a challenge. That’s the gap ASP fills with systems, training and support designed to deliver reliability at scale.

A Reliable, Professional Brand in an Underserved Market

Unlike many independent pool providers who operate seasonally or informally, ASP delivers a polished, dependable experience. Customers benefit from consistent service, proactive communication and a brand they can trust, while franchisees benefit from systems that keep operations efficient and teams accountable.

Smart Technology That Enables Proactive Care

ASP leverages innovative tools to stay ahead of problems before they affect the customer. For example, integrated monitoring systems allow franchisees to assess water quality in real time and respond to weather-related changes like heavy rainfall, which can increase the risk of algae growth. These tools give franchisees a powerful way to deliver value and peace of mind to pool owners.

In-Person, Ongoing Training at No Cost

All franchisees and their technicians have access to ASP’s hands-on training facility in Georgia as often as they want. There, they learn everything from how to restore a neglected pool to how to handle equipment installations and customer interactions. The training is free aside from travel and lodging, and helps ensure consistency and confidence across the system.

You don’t need a background in pool service to succeed with ASP. What matters most is your ability to lead a team, follow a system and manage people and resources effectively. The business model is designed for owners who want to build something stable and scalable, not necessarily work in the field every day, long term.

Owners are expected to be hands-on in the early stages, but the model is designed to support a gradual transition into a more growth-focused role over time. Once the right team is in place and operations are running smoothly, franchisees can step back and focus on the big picture.

The total initial investment range is $84,395 to $210,121. ASP supports new owners with business coaching, marketing guidance and operational tools every step of the way.

ASP’s reputation for transparency, structure and strong support makes it a standout in the home services space. The brand provides a full financial performance representation in its Franchise Disclosure Document, giving candidates a clear view into what’s possible before they invest.

Franchisees also benefit from strong vendor relationships, national branding and a company culture that values professionalism and long-term success. The business is recession-resistant, demand is steady and owners can grow with confidence, knowing they’re supported by a system that’s been tested and refined over decades.

Whether you’re looking for your first business or adding a trusted service brand to your portfolio, ASP offers a clear path to ownership in a growing, underserved market, backed by real support and real opportunity.