For homeowners, maintaining a swimming pool is often more burden than joy. Finding someone trustworthy to handle cleaning, maintenance and repairs consistently? Even harder. That’s where America’s Swimming Pool Company (ASP) comes in with a polished, franchise-ready system that brings professionalism and predictability to a market known for summer-only startups and one-man operations.
“It was one guy in one truck,” said David Montanez, ASP vice president of franchise development. “He was a self-described moppy-haired little kid running around, and next thing you know, he’s off and running a business.”
That one-man operation, launched in Macon, Georgia, by Stewart Vernon, became ASP, which is now a growing franchise under the Authority Brands umbrella. Franchisees serve residential and commercial clients across the country, even in colder regions where indoor pools and year-round maintenance keep revenue flowing.
Most ASP customers don’t want to spend weekends hauling vacuums or testing chemical levels. They want to enjoy their pool, not maintain it. That’s why consistency is key.
“At the core, we are addressing a common need. Homeowners want to enjoy their pool, not manage it. They are saying, ‘I do not want to do this myself, but I also need someone I can count on.’ That is where America’s Swimming Pool Company comes in. We are dependable, punctual, and proactive in our communication. Our customers know we will show up on time, handle the maintenance, and keep them informed every step of the way,” said Montanez.
Technology also plays a big role. ASP uses tools that let franchisees act quickly and prevent small issues from becoming expensive repairs.
“We are leading the way in technology by giving our franchise owners the tools to make smarter, faster decisions,” said Montanez. “For example, if there was heavy rain in one part of town, they can identify it quickly and say, ‘We need to service these pools right away to prevent algae growth.’ That kind of responsiveness sets us apart.”
And when it comes to training, ASP is all in. The brand offers hands-on learning at its Georgia headquarters, and franchisees are encouraged to return any time they want a refresher, at no additional cost.
“The training covers every aspect of the business, including pool installation, cleaning, and overall management. Franchisees even learn how to restore a pool that has turned green back to crystal clear condition. The training is provided at no cost, with franchisees only responsible for their travel and lodging.”
ASP’s business model is structured for scalability, not just self-employment. Franchisees can build real teams and step back from day-to-day operations to focus on growing the business over time, but early involvement is essential.
“You earn the ability to step back as the business grows,” Montanez said. “But in the beginning, you need to be hands-on and put in the time to build a strong foundation.”
The investment to get started is lower than many home services concepts, and operations begin with just one branded vehicle. With multiple revenue streams, from openings and closings to routine cleaning, maintenance, equipment replacement, and renovation, franchisees can generate steady income and grow their footprint at their own pace.
“Follow the systems, attend the training, and stay engaged in the process,” Montanez said. “But at the end of the day, you are leading people and managing assets, and that is the most important part.”
Franchisees are not required to have prior experience in the pool industry, and most come from outside the trades altogether. Instead, ASP looks for owners with strong leadership skills and a passion for building great teams.
“Through May, we awarded 30 new franchises and 45 territories,” said David Montanez. “Very few of those franchisees had any background in pool maintenance or service. What they did have was a strong business mindset and the drive to lead.”
While ASP offers comprehensive training, marketing support, and lead generation, long-term success depends on the franchisee’s ability to create a strong local culture, earn customer trust, and manage the business with discipline and care.
“You don’t need to be a pool expert,” Montanez said. “But you do need to build a culture of accountability and have the vision to grow a business that people can rely on.”
ASP’s Franchise Disclosure Document offers a straightforward, detailed look at performance. From individual unit financials to national growth trends, it’s all there for candidates to review.
“ASP provides complete and transparent financials,” Montanez said. “You can see the actual numbers, and most candidates are very pleased with the business potential.”
Support from the brand continues well beyond the signing stage. From marketing and operational coaching to ongoing education, ASP is built to help franchisees grow steadily and with confidence.
“There is consistent demand for this service in every stage of life,” Montanez said. “It is a business that truly makes sense.”
As the brand expands across the U.S., territory availability remains strong. ASP has room to grow in key markets and is actively targeting 16 new franchises through the end of 2025. With franchisees generating strong performance in both warm- and cold-weather states, the model is proving adaptable, profitable and resilient.
For entrepreneurs looking for a service-first opportunity with real staying power, America’s Swimming Pool Company delivers a clear path forward. It’s one that’s grounded in support, driven by demand and built for the long haul.
To find out more information on costs to buy this franchise, please visit the ASP Info Page.
America's Swimming Pool
SPONSORED
Vice President David Montanez shares how America’s Swimming Pool Company delivers a scalable, service-first opportunity for driven franchisees ready to dive into a thriving, supportive business.
For homeowners, maintaining a swimming pool is often more burden than joy. Finding someone trustworthy to handle cleaning, maintenance and repairs consistently? Even harder. That’s where America’s Swimming Pool Company (ASP) comes in with a polished, franchise-ready system that brings professionalism and predictability to a market known for summer-only startups and one-man operations.
“It was one guy in one truck,” said David Montanez, ASP vice president of franchise development. “He was a self-described moppy-haired little kid running around, and next thing you know, he’s off and running a business.”
That one-man operation, launched in Macon, Georgia, by Stewart Vernon, became ASP, which is now a growing franchise under the Authority Brands umbrella. Franchisees serve residential and commercial clients across the country, even in colder regions where indoor pools and year-round maintenance keep revenue flowing.
Most ASP customers don’t want to spend weekends hauling vacuums or testing chemical levels. They want to enjoy their pool, not maintain it. That’s why consistency is key.
“At the core, we are addressing a common need. Homeowners want to enjoy their pool, not manage it. They are saying, ‘I do not want to do this myself, but I also need someone I can count on.’ That is where America’s Swimming Pool Company comes in. We are dependable, punctual, and proactive in our communication. Our customers know we will show up on time, handle the maintenance, and keep them informed every step of the way,” said Montanez.
Technology also plays a big role. ASP uses tools that let franchisees act quickly and prevent small issues from becoming expensive repairs.
“We are leading the way in technology by giving our franchise owners the tools to make smarter, faster decisions,” said Montanez. “For example, if there was heavy rain in one part of town, they can identify it quickly and say, ‘We need to service these pools right away to prevent algae growth.’ That kind of responsiveness sets us apart.”
And when it comes to training, ASP is all in. The brand offers hands-on learning at its Georgia headquarters, and franchisees are encouraged to return any time they want a refresher, at no additional cost.
“The training covers every aspect of the business, including pool installation, cleaning, and overall management. Franchisees even learn how to restore a pool that has turned green back to crystal clear condition. The training is provided at no cost, with franchisees only responsible for their travel and lodging.”
ASP’s business model is structured for scalability, not just self-employment. Franchisees can build real teams and step back from day-to-day operations to focus on growing the business over time, but early involvement is essential.
“You earn the ability to step back as the business grows,” Montanez said. “But in the beginning, you need to be hands-on and put in the time to build a strong foundation.”
The investment to get started is lower than many home services concepts, and operations begin with just one branded vehicle. With multiple revenue streams, from openings and closings to routine cleaning, maintenance, equipment replacement, and renovation, franchisees can generate steady income and grow their footprint at their own pace.
“Follow the systems, attend the training, and stay engaged in the process,” Montanez said. “But at the end of the day, you are leading people and managing assets, and that is the most important part.”
Franchisees are not required to have prior experience in the pool industry, and most come from outside the trades altogether. Instead, ASP looks for owners with strong leadership skills and a passion for building great teams.
“Through May, we awarded 30 new franchises and 45 territories,” said David Montanez. “Very few of those franchisees had any background in pool maintenance or service. What they did have was a strong business mindset and the drive to lead.”
While ASP offers comprehensive training, marketing support, and lead generation, long-term success depends on the franchisee’s ability to create a strong local culture, earn customer trust, and manage the business with discipline and care.
“You don’t need to be a pool expert,” Montanez said. “But you do need to build a culture of accountability and have the vision to grow a business that people can rely on.”
ASP’s Franchise Disclosure Document offers a straightforward, detailed look at performance. From individual unit financials to national growth trends, it’s all there for candidates to review.
“ASP provides complete and transparent financials,” Montanez said. “You can see the actual numbers, and most candidates are very pleased with the business potential.”
Support from the brand continues well beyond the signing stage. From marketing and operational coaching to ongoing education, ASP is built to help franchisees grow steadily and with confidence.
“There is consistent demand for this service in every stage of life,” Montanez said. “It is a business that truly makes sense.”
As the brand expands across the U.S., territory availability remains strong. ASP has room to grow in key markets and is actively targeting 16 new franchises through the end of 2025. With franchisees generating strong performance in both warm- and cold-weather states, the model is proving adaptable, profitable and resilient.
For entrepreneurs looking for a service-first opportunity with real staying power, America’s Swimming Pool Company delivers a clear path forward. It’s one that’s grounded in support, driven by demand and built for the long haul.
To find out more information on costs to buy this franchise, please visit the ASP Info Page.
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