America's Swimming Pool

For homeowners, maintaining a swimming pool is often more burden than joy. Finding someone trustworthy to handle cleaning, maintenance and repairs consistently? Even harder. That’s where&nbsp;<a href="https://www.aspfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=americas-swimming-pool-asp-franchise-opportunity-2729946" target="_blank" rel="nofollow">America’s Swimming Pool Company (ASP)</a> comes in with a polished, franchise-ready system that brings professionalism and predictability to a market known for summer-only startups and one-man operations.“It was one guy in one truck,” said&nbsp;<a href="https://www.linkedin.com/in/david-montanez-66015a19/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=americas-swimming-pool-asp-franchise-opportunity-2729946" target="_blank" rel="nofollow">David Montanez</a>, ASP vice president of franchise development. “He was a self-described moppy-haired little kid running around, and next thing you know, he’s off and running a business.”That one-man operation, launched in Macon, Georgia, by&nbsp;<a href="https://www.linkedin.com/in/stewart-vernon-644871257/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=americas-swimming-pool-asp-franchise-opportunity-2729946" target="_blank" rel="nofollow">Stewart Vernon</a>, became&nbsp;<a href="https://1851franchise.com/america-swimming-pool/info">ASP</a>, which is now a growing franchise under the&nbsp;<a href="https://www.authoritybrands.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=americas-swimming-pool-asp-franchise-opportunity-2729946" target="_blank" rel="nofollow">Authority Brands</a> umbrella. Franchisees serve residential and commercial clients across the country, even in colder regions where indoor pools and year-round maintenance keep revenue flowing.<h2>A Better Way to Care for Pools</h2>Most ASP customers don’t want to spend weekends hauling vacuums or testing chemical levels. They want to enjoy their pool, not maintain it. That’s why consistency is key.“At the core, we are addressing a common need. Homeowners want to enjoy their pool, not manage it. They are saying, ‘I do not want to do this myself, but I also need someone I can count on.’ That is where America’s Swimming Pool Company comes in. We are dependable, punctual, and proactive in our communication. Our customers know we will show up on time, handle the maintenance, and keep them informed every step of the way,” said Montanez.Technology also plays a big role. ASP uses tools that let franchisees act quickly and prevent small issues from becoming expensive repairs.“We are leading the way in technology by giving our franchise owners the tools to make smarter, faster decisions,” said Montanez. “For example, if there was heavy rain in one part of town, they can identify it quickly and say, ‘We need to service these pools right away to prevent algae growth.’ That kind of responsiveness sets us apart.”And when it comes to training, ASP is all in. The brand offers hands-on learning at its Georgia headquarters, and franchisees are encouraged to return any time they want a refresher, at no additional cost.“The training covers every aspect of the business, including pool installation, cleaning, and overall management. Franchisees even learn how to restore a pool that has turned green back to crystal clear condition. The training is provided at no cost, with franchisees only responsible for their travel and lodging.”<h2>A Franchise Model That Works</h2>ASP’s business model is structured for scalability, not just self-employment. Franchisees can build real teams and step back from day-to-day operations to focus on growing the business over time, but early involvement is essential.“You earn the ability to step back as the business grows,” Montanez said. “But in the beginning, you need to be hands-on and put in the time to build a strong foundation.”The investment to get started is lower than many home services concepts, and operations begin with just one branded vehicle. With multiple revenue streams, from openings and closings to routine cleaning, maintenance, equipment replacement, and renovation, franchisees can generate steady income and grow their footprint at their own pace.“Follow the systems, attend the training, and stay engaged in the process,” Montanez said. “But at the end of the day, you are leading people and managing assets, and that is the most important part.”<h2>Who ASP Is Built For</h2>Franchisees are not required to have prior experience in the pool industry, and most come from outside the trades altogether. Instead, ASP looks for owners with strong leadership skills and a passion for building great teams.“Through May, we awarded 30 new franchises and 45 territories,” said David Montanez. “Very few of those franchisees had any background in pool maintenance or service. What they&nbsp;did have was a strong business mindset and the drive to lead.”While ASP offers comprehensive training, marketing support, and lead generation, long-term success depends on the franchisee’s ability to create a strong local culture, earn customer trust, and manage the business with discipline and care.“You don’t need to be a pool expert,” Montanez said. “But you do need to build a culture of accountability and have the vision to grow a business that people can rely on.”<h2>A Clear View Into What’s Possible</h2>ASP’s Franchise Disclosure Document offers a straightforward, detailed look at performance. From individual unit financials to national growth trends, it’s all there for candidates to review.“ASP provides complete and transparent financials,” Montanez said. “You can see the actual numbers, and most candidates are very pleased with the business potential.”Support from the brand continues well beyond the signing stage. From marketing and operational coaching to ongoing education, ASP is built to help franchisees grow steadily and with confidence.“There is consistent demand for this service in every stage of life,” Montanez said. “It is a business that truly makes sense.”<h2>Built To Grow With You</h2>As the brand expands across the U.S., territory availability remains strong. ASP has room to grow in key markets and is actively targeting 16 new franchises through the end of 2025. With franchisees generating strong performance in both warm- and cold-weather states, the model is proving adaptable, profitable and resilient.For entrepreneurs looking for a service-first opportunity with real staying power, America’s Swimming Pool Company delivers a clear path forward. It’s one that’s grounded in support, driven by demand and built for the long haul.To find out more information on costs to buy this franchise, please visit the&nbsp;<a href="https://1851franchise.com/america-swimming-pool/info">ASP Info Page</a>.

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Franchise Your Future with America’s Swimming Pool | Top Pool Service Franchise Opportunity

1851 Franchise

Vice President David Montanez shares how America’s Swimming Pool Company delivers a scalable, service-first opportunity for driven franchisees ready to dive into a thriving, supportive business.

This brand page has been paid for by AMERICA'S SWIMMING POOL. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Franchise Your Future: Why America’s Swimming Pool Company Is the Top Choice in Pool‑Service Entrepreneurship

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Answering Surging Demand: How America’s Swimming Pool Is Emerging as the Go-To Franchise for Pool Services

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How Justin and Kimberly Retzlaff Built an America's Swimming Pool Co. Franchise and a Routine That Works

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America’s Swimming Pool Company Celebrates Franchise Growth and Excellence at 2026 Owners Conference

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How America’s Swimming Pool Co. Supports Franchisees With Coaching, Technology, and New Service Lines

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Dive Into a Profitable Future: 5 Reasons To Invest in America’s Swimming Pool Franchise Today

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<a href="https://www.linkedin.com/in/justinretzlaff/">Justin</a> and&nbsp;<a href="https://www.linkedin.com/in/kimberly-retzlaff/">Kimberly Retzlaff’s</a> franchise story started the way a lot of real-life decisions do: with a layoff, a late-night conversation and a growing sense that the corporate path was not taking them where they wanted to go.“During COVID times, Justin was laid off, and so we really started talking a lot about what our goals and priorities are,” Kimberly said. “My goal and priority was to be closer to family and to move back home. Justin had always wanted to run a business, so we kind of came to the agreement that we would start a company in Tucson.”<h2>A Late-Night ‘Light-Bulb’ Moment</h2>For Justin, the search did not start from scratch. He had spent years around franchise systems and knew what to look for, even if he did not always read every newsletter that landed in his inbox. “My previous jobs — a lot of them — were on the franchisor side of numerous national and international chains,” he said.“I always got the Franchise 500 newsletter in my box and very rarely read it,” Justin said. “One very late evening, I couldn’t sleep and decided to read the Franchise 500 newsletter.”They opened their&nbsp;<a href="https://www.aspfranchising.com/">America’s Swimming Pool Co.</a> business in September 2021 — a local franchise operation focused on pool cleaning, repair and renovation — but Kimberly did not step in full time at the start. She kept her job in scholarly publishing while they built the operation, then joined the business as growth made the split harder to maintain. “For the first 18 months, my previous life was in scholarly publishing,” she said. “So I stayed in publishing for the first 18 months of our business.”&nbsp;Justin said that transition came through a practical conversation. “I think the first conversation was whether she wanted to continue on with her career or not,” he said.<h2>Dividing the Work, Sharing the Mission</h2>Once they were both in, the Retzlaffs leaned into a structure that matched their strengths instead of forcing both partners into the same lane. Kimberly describes Justin as the outward-facing driver. “Justin — he’s a visionary,” she said. “He is focused on following the systems to grow our business, and he is very good at marketing and sales to bring in new customers while keeping our current customers happy.”Kimberly’s role is the systems side of the business, the part that keeps a service operation consistent when schedules change and the days get chaotic. “With my prior life being in editing — [I’m] very detail-oriented,” she said. “So I gravitated pretty naturally toward finance and marketing.”Justin said the division keeps the partnership from turning into daily friction. “It just kind of a yin-and-yang fit,” he said. “The things we needed to operate the business, one of us was good at.”<h2>The Hard Part Is Turning It Off</h2>A clear structure helps, but it does not solve the hardest part: work bleeding into everything else. Kimberly said the overlap shows up in the small moments that are supposed to be theirs. “I would say the hardest thing has been that it’s really difficult to turn it off,” she said. “Even when we go out to dinner after work or when we’re on vacation somewhere, we’re constantly talking about the business.”Justin’s take is less about balance and more about the pace of growth that comes with ownership. “Every day we’re learning things,” he said. “We learn so much more every single day.”<h2>Growth That Leaves Room for Life</h2>In 2025, the Retzlaffs earned an internal milestone that validated what they were building. “The one thing that happened recently that we’re extremely proud of is that we were named&nbsp;<a href="https://1851franchise.com/america-swimming-pool/info">ASP’s</a> 2025 franchise of the year,” Kimberly said.They have learned what many service owners learn the hard way: growth only helps if it buys back time. “This year, our main goal is to restructure our team and bring on a little bit more management support so that Justin and I can start to step back — so it’s not like we have to have our phones on us 24/7,” she said.Justin said they are also building systems to prevent a common service business plateau. “We’ve noticed a recurring theme in development points of pool companies where they tend to plateau — hit a wall,” he said. “We’re trying to put a new system in place that will avoid us hitting that wall and allow us to keep scaling.”<h2>Advice for Other Husband-and-Wife Teams</h2>Kimberly’s advice starts with alignment before the first busy season hits. “Sitting down and having that discussion about who’s going to do what, and coming to some agreement on how you resolve differences of opinion,” she said.She also pointed to something simpler, but harder to remember when work is constant: reinforce the partnership, not just the operation. “Catch each other doing things right and compliment each other on jobs well done,” Kimberly said.Justin said he did not expect the role they would grow into within the franchise community, but it has become one of the more meaningful parts of the journey. “We are being asked to and have become leaders of our franchise network,” he said.For more information on franchising with America’s Swimming Pool Co., please visit&nbsp;<a href="https://1851franchise.com/america-swimming-pool/info">https://1851franchise.com/america-swimming-pool/info</a>.

A move back to Tucson sparked the leap, but the real story is how they built a structure that let both the business and their marriage hold up under pressure.

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COLUMBIA, Md. —&nbsp;<a href="https://www.aspfranchising.com/">America’s Swimming Pool Company,</a> a residential pool services franchise part of&nbsp;<a href="https://www.authoritybrands.com/">Authority Brands,</a> closed out 2025 by signing 15 franchise deals that added 32 territories during the year. Growth came as the brand expanded its footprint into nine new states, including Arizona, Florida, Louisiana, Missouri, North Carolina, Ohio, Oklahoma, Tennessee and Texas, further strengthening its national presence.“2025 was a strong year for America’s Swimming Pool Company because we remained focused on sustainable growth and giving franchise owners the tools and support they need to achieve their goals,” said&nbsp;<a href="https://www.linkedin.com/in/jimmie-meece-63725262/">Jimmie Meece</a>, Brand President of&nbsp;<a href="https://1851franchise.com/america-swimming-pool">America’s Swimming Pool Company.</a> “The addition of 32 territories across nine states shows the strength of our model and the demand we’re seeing for professional pool services as we head into 2026.”During the year, the brand also continued to invest in additional franchisee support while expanding its new construction revenue stream, providing owners with another long-term growth opportunity alongside recurring cleaning, maintenance, repair, and renovation services.Looking ahead, America’s Swimming Pool Company has identified several priority markets for expansion in 2026. These include Cleveland, Cincinnati, Columbus, and Akron in Ohio; Boston, Massachusetts; Greenwood, Indiana; Bucks County, Pennsylvania; Denver, Colorado; Phoenix, Arizona; Wellington, Florida; Olathe, Kansas; and Omaha, Nebraska as the brand looks to place new franchise owners in areas with strong demand and long-term potential.The brand’s momentum continues into 2026 with multiple industry recognitions. America’s Swimming Pool Company ranked No. 160 on&nbsp;<a href="https://www.entrepreneur.com/franchise500?type=multisearch&amp;data1=randomize:false,rankId:f500&amp;sort=f500&amp;sortMethod=global&amp;globalLimit=25">Entrepreneur’s 2026 Franchise 500® list</a>, released in January 2026, and was recognized as No. 37 on Entrepreneur’s 2025 Top Franchises for Veterans list. The brand also placed No. 310 on the Franchise Times Top 400 and received a Game Changers Award from Franchise Dictionary Magazine.In 2026, America’s Swimming Pool Company will continue its strategic expansion in high-demand markets while empowering franchise owners with the services, support and infrastructure needed to build durable, multi-revenue businesses.About America’s Swimming Pool CompanyAmerica's Swimming Pool Co. is the largest swimming pool cleaning, repair, and renovation franchise in the nation. Founded in 2002 by Stewart C. Vernon, the company is based on the belief that by providing a higher quality pool service at a reasonable price, the brand would raise the industry standards for pool service. In 2005, ASP began franchising and now covers more than 400 cities in 22 states across the nation. For more information on ASP's swimming pool franchise opportunities, click here. For more information on ASP - America's Swimming Pool Co. Company, visit the website.&nbsp;

America’s Swimming Pool Company Signs 15 Franchise Deals in 2025, Expands into Nine States

The pool cleaning and maintenance franchise added 32 territories in 2025 and continued building its new construction service offering.

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Franchise Your Future: Why America’s Swimming Pool Company Is the Top Choice in Pool‑Service Entrepreneurship

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