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Franchise Opportunity Deep Dive: America’s Swimming Pool Company offers a tech-driven, scalable model with strong training, national support and multiple revenue streams.
America’s Swimming Pool Company Co. is a national leader in swimming pool services covering cleaning, maintenance, repairs, renovations and new construction with a franchise model empowering local owner-operators under a trusted, technology-driven brand.
America’s Swimming Pool Co. was founded in 2002 by Stewart C. Vernon in Macon, Georgia, originating from a desire to offer high‑quality, honest pool services at affordable prices. Vernon learned the trade through an apprenticeship with a retiring local pool service expert, purchased his equipment and truck, and launched his first location at just 22 years old. As the business grew, he established America's Swimming Pool Co. Franchising in 2005 and began expanding through a franchise model, aiming to fill a gap in dependable pool care across the country. Over the years, America's Swimming Pool Co. has scaled to more than 400 outlets in over 20 states and is part of the Authority Brands portfolio.
Mission: The brand’s mission is to create superior value for customers through technology, expertise, high standards and an unwavering commitment to excellence.
Vision: America's Swimming Pool Co. envisions empowering families nationwide to enjoy more quality time by efficiently handling all their pool needs — enhancing pool appearance, longevity and cleanliness.
America's Swimming Pool Co. is currently offering franchise opportunities in the following 30 states: Alabama, Arizona, Arkansas, Colorado, Florida, Georgia, Idaho, Illinois, Indiana, Kansas, Louisiana, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Nebraska, New Hampshire, New Jersey, New Mexico, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah and Wisconsin.
For more information on franchise opportunities with America's Swimming Pool Co., visit the Available Territories page on the brand’s franchising website.
Initial Costs: The estimated initial investment required to begin operation of an America's Swimming Pool Co. franchise ranges from $88,695 to $213,171. The 2026 Franchise Disclosure Document (FDD) breaks these costs down as follows:
| Type of Expenditure | Min | Max |
| Franchise Fee | $40,000 | $90,000 |
| Vehicle Wrap | $2,800 | $4,200 |
| Business Outfitting Fee | $3,621 | $3,621 |
| Operations Outfitting Fee | $3,600 | $11,350 |
| Truck Outfitting Fee | $6,365 | $6,365 |
| Pre-Paid Call Center Fee | $4,300 | $4,300 |
| Vehicle | $0 | $3,402 |
| Office Equipment & Supplies | $90 | $4,060 |
| Initial Advertising Fee | $5,820 | $58,200 |
| Insurance | $4,387 | $6,393 |
| Professional Fees | $1,070 | $2,140 |
| Initial Training Expense | $642 | $2,140 |
| Licenses & Bonds | $0 | $1,000 |
| Additional Funds (6 Months) | $16,000 | $16,000 |
Initial Franchise Fee: The base initial franchise fee ranges from $40,000 for a single-unit territory startup up to $90,000 for a three-unit territory. These fees are payable upon signing the franchise agreement.
Qualified military veterans and active personnel receive 30% off the franchise fee, and there is a $5,000 discount for minority-, women- and LGBTQ-owned businesses.
Ongoing Fees: According to the 2026 FDD, America's Swimming Pool Co. franchisees are responsible for the following ongoing payments and fees:
| Type of Fee | Amount |
| Royalty Fee | 7% of the first $100,000 in gross revenue/month 6% of gross revenue between $100,001 and $250,000/month 5% of gross revenue in excess of $250,000/month |
| Brand Fund Contribution | 1% of gross revenue/month |
| Local Marketing & Cooperative | Greater of 3% of gross revenue or $30,000/year |
| Technology Fee | $250/month |
| Website Fee | $350/month |
ROI Potential: According to the brand’s 2026 FDD, the 127 franchise territories that were in operation for the entirety of FY 2025 reported the following gross revenue:
| Quartile | Average | Median | High | Low |
| Top 25% (32) | $2,117,078 | $2,003,291 | $4,518,150 | $1,254,472 |
| 2nd Quartile (32) | $848,078 | $820,774 | $1,208,454 | $594,460 |
| 3rd Quartile (31) | $475,982 | $496,651 | $590,245 | $308,829 |
| Bottom 25% (32) | $187,849 | $199,392 | $302,243 | $21,725 |
| TOTAL (127) | $910,643 | $594,460 | $4,518,150 | $21,725 |
America's Swimming Pool Co. provides comprehensive initial and ongoing training to franchisees, starting with an intensive 11- or 12-day program at its 20,000-square-foot Pool School training campus in Macon, Georgia. This hands-on curriculum covers everything from maintenance techniques and the Green-to-Clean service process to pool repairs, renovation and full business operations, ensuring no prior pool experience is needed. Graduates leave fully prepared with Certified Pool Operator credentials and the knowledge to train their teams effectively.
After launch, America's Swimming Pool Co. continues to support franchisees with a full suite of resources including an operations manual, on-site technical assistance, accounting support, peer review and round-table meetings, manager training programs and annual franchise conferences. Owners also gain access to established business systems, territory-specific pool and demographic data, peer networks, veteran or diversity incentives, and group purchasing benefits through national vendor partnerships.
America's Swimming Pool Co. equips franchise owners with technology to streamline and elevate operations. The company leverages industry-specific software to provide real‑time scheduling, service tracking, billing, automated weekly customer reports (including timestamps, chemical readings and photos), and mobile app access for technicians and clients. In addition, franchisees receive localized websites, marketing kits, webinars and digital training to support brand consistency and lead generation
The ideal candidate for America's Swimming Pool Co. has exceptional interpersonal and communication skills, a strong work ethic and a deep commitment to delivering quality service with integrity. Sales or marketing experience is advantageous but not required.
The day-to-day operations revolve around providing weekly pool maintenance, repairs, renovations, and inspections. Franchisees manage customer relationships, oversee service routes, and handle scheduling, typically establishing recurring service plans to build consistent, predictable revenue. While America's Swimming Pool Co. encourages hands-on ownership, the model offers flexibility as the business grows. Owners who build a dependable team of technicians and implement strong operational processes may eventually shift into a higher-level supervisory role. Long-term success with this approach requires strong leadership, clear accountability, and effective use of the support systems provided by America's Swimming Pool Co.
According to the 2026 FDD, America’s Swimming Pool Co. may permit qualified franchisees to finance up to 75% of the franchise fee and any applicable additional pool fee, with the balance paid over as many as 36 monthly installments at 12% annual interest. Franchisees must sign a promissory note, guaranty and security agreement, and the franchisor does not offer financing for additional territories after the initial transaction, brokered or referred transactions, leases or other obligations.
“The most appealing thing to me about owning my own business is the freedom of time. It also gives me a lot of control over the amount of money that I make at the end of the day. I can work as hard as I like or as little as I like. I really enjoy what I do and so the ability to work when I want is probably the biggest advantage to being a small business owner.”
- John Baldschum, Franchisee — Metro Atlanta
“It's gone from one guy in one vehicle to now 10 people, 12 people, as we're planning on growing this year as well ... The first couple of years were a big learning curve, but it's been very rewarding and it's continuing to be more rewarding.”
- James King, Franchisee — Springfield, Virginia
Visit the brand’s Owner Testimonials for more testimonials and success stories from franchisees.
The pool service sector continues to show strong long-term potential as the number of residential pools across the U.S. remains high and homeowners increasingly outsource maintenance and cleaning. Industry research estimates there are more than 10 million residential swimming pools in the United States, creating a large recurring-service customer base concentrated in fast-growing Sun Belt markets like Texas, Florida and Arizona. At the same time, the U.S. pool cleaning services industry has grown at an estimated 4.2% compound annual growth rate between 2020 and 2025, while several market forecasts project global pool cleaning and maintenance services growth in the 7% range over the next several years. Continued population growth in warmer climates, aging pool infrastructure and rising consumer demand for convenience are all helping support steady demand for recurring pool maintenance services.
America's Swimming Pool Co. stands out in the pool service industry through its blend of local ownership and national support, professional training standards, flat-rate pricing and proprietary technology, which offers customers real-time updates and transparency. Its franchise model emphasizes consistency, trust and a full suite of residential and commercial services, giving it an edge in both customer satisfaction and franchisee support. By offering comprehensive training and business coaching, along with recurring revenue opportunities and strong brand recognition, America's Swimming Pool Co. has positioned itself as a leading player in the market.
Primary competitors in the pool service sector include Poolwerx, Pinch A Penny, Leslie’s Poolmart, Premier Pool Service and local independent operators across various regions.
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