Applebee's & IHOP See Sales Boost in Off-Premise Sales

Dine brands, the parent company of Applebee's and IHOP, has reported strong sales for Q3. According to a recent article in Nation's Restaurant News, this comes as a result of the increase of sales in off-premise dining for both brands. For Applebee’s these sales reportedly grew by 37 percent throughout the quarter while IHOP reported a 35 percent growth.

“While the vast majority of our current off-premise business is to-go, we anticipate delivery being offered in almost a thousand restaurants by year-end in addition to our emerging catering business. From my perspective, no brand is better positioned than Applebee’s to capitalize on off-premise demand as we fully expect our off-premise business to double from 10% to 20% of total sales over the next few years,” said John Cywinski, Applebee’s president.

IHOP has also recently partnered with DoorDash to further accommodate off-premise dining.

Read the full article here.