1851

Pets have gone from being man’s best friend to man’s entire world in the blink of an eye. In today’s day and age, humans bend over backward for their four-legged (sometimes more, sometimes less) friends, so much so that a multi-billion dollar industry has emerged—the rapidly expanding pet products and services market is poised to pull in $91 billion this year, according to the American Pet Products Association.&nbsp;Pet ownership has been on the rise for the past two decades, most notably on the canine front—approximately 48 percent of U.S. households own a dog, the APPA estimates. These numbers contribute to the demand for boarding, grooming, care and retail services for our companions that are, more often than not, considered full-blown family members.&nbsp;We expect our pets to receive nothing less than five-star treatment, services and products at every turn, which has, in turn, led to a wave of innovation in the space, as evidenced by the development of a number of apps and gadgets designed to deliver our friends the treatment we’ve come to expect for them—and frankly, that they deserve.&nbsp;<a href="https://www.rover.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=are-you-barking-up-the-concierge-pet-care-tree-2711614" target="_blank" rel="nofollow">Rover</a>, a dog concierge app, gives owners the ability to hire dog walkers, sitters and playmates at the tap of a finger. <a href="https://www.geekwire.com/2018/rover-raises-giant-155m-funding-round-investors-bet-big-high-tech-pet-care-marketplace/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=are-you-barking-up-the-concierge-pet-care-tree-2711614" target="_blank" rel="nofollow">According to GeekWire</a>, Rover has hired over 200,000 pet sitters nationwide and is now worth close to $970 million. By creating a service that connects demand (dog owners in need of pet care services) to supply (a growing army of gig workers looking for flexible employment), Rover has tapped into the convenience cravings of our modern times and commodified them to an impressive degree. It’s not the only company to do so , either—Wag! and PetBacker are other big-name service apps with similar models and levels of popularity, as well.&nbsp;It’s clear the app invasion into nearly all areas of commerce didn’t spare pet services—but with something so personal, is there a means of protecting our pooches from the nature of technology and automation that, in its current existence, is more impersonal than anything? In a recent analysis of the pet care landscape as it relates to technology, <a href="https://virtuul.com/news/rise-pet-tech-rover-app/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=are-you-barking-up-the-concierge-pet-care-tree-2711614" target="_blank" rel="nofollow">Virtuul</a> noted that once pet care apps start targeting millennials instead of boomers, what is now already more than a trend has the potential to generate even more revenue. As more and more millennials evolve into pet owners, managing busy schedules yet simultaneously sparing no expense on a high level of care for their companions, it appears the tech infusion into the pet care space is only just beginning.<a href="https://www.instagram.com/p/Bmqipv5ATE-/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=are-you-barking-up-the-concierge-pet-care-tree-2711614" target="_blank" rel="nofollow">Image courtesy of Rover on Instagram</a>.

Are You Barking Up The Concierge Pet Care Tree?

1851 Franchise

Why convenience-centric pet care apps like Rover are only scratching the surface of tech's potential in the pet services space.

are-you-barking-up-the-concierge-pet-care-tree

Children's Lighthouse

How Children’s Lighthouse Stands Out Among Other Children’s Education, Childcare, and Daycare Franchises

how-childrens-lighthouse-stands-out-among-other-childrens-education-childcare-and-daycare-franchises

The Growth Coach

The Growth Coach Franchise Costs, Fees, Profit and Data for 2025

the-growth-coach-franchise-costs-fees-profit-and-data-for-2025

One Hour Heating and Air Conditioning

Why One Hour Heating & Air Conditioning Sees People as the Power Behind Franchise Growth

one-hour-heating-air-conditioning-franchise-growth

Lawn Doctor

Design with photo of John Perry and Lawn Doctor logo

How a 20-Year Industry Veteran Tripled His Sales With a Lawn Doctor Franchise

lawn-doctor-franchise-success-story-john-perry

Fitness Premier

The Secret to Fitness Franchise Success? It's Not Just the Workouts

fitness-premier-franchise-marketing-support

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Design with American and Federal Reserve flags against light blue background

Federal Reserve Expected To Cut Rates by Quarter Point, a Move That Could Boost Franchise Growth

fed-rate-cut-boosts-franchise-growth

Potbelly to be Acquired by RaceTrac in $566 Million Deal 

racetrac-acquires-potbelly-in-566-million-deal

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Caribou Coffee Names Scott Kennedy CEO, Eyes Continued Growth

caribou-coffee-names-scott-kennedy-ceo-eyes-continued-growth

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Are You Barking Up The Concierge Pet Care Tree?

MORE STORIES LIKE THIS