1851

Name: <a href="https://www.linkedin.com/in/caroline-mcaleese-riley-7b101210/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=aroma-joes-marketing-leader-caroline-riley-2729375" target="_blank" rel="nofollow">Caroline Riley</a> Role: Chief Marketing Officer Brand: Aroma Joe’s Brand Website: <a href="https://www.aromajoes.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=aroma-joes-marketing-leader-caroline-riley-2729375" target="_blank" rel="nofollow">https://www.aromajoes.com</a>For Caroline Riley, franchise marketing isn’t just about splashy campaigns or brand-wide messaging — it’s about understanding people. As chief marketing officer of the coffee shop franchise Aroma Joe’s, she’s energized by the unique stories behind each franchisee and the specific needs of every community they serve. Her approach is grounded in strategy and expertise, but it’s her attention to local nuance that makes the brand’s marketing so effective.“We base each decision on great strategy and expertise, but really listen to the issues an individual shop may be facing,” Riley said.In a crowded coffee marketplace, Riley sees brand differentiation as Aroma Joe’s biggest opportunity — and its greatest necessity. She’s focused on helping guests not only discover the brand, but become loyal advocates by leaning into the qualities that set Aroma Joe’s apart from the competition. At the same time, she knows that no two markets are the same, which is why customization is key.For Riley, 2025 will be all about tailoring messaging, channels and creative to match local expectations and behaviors — and then being ready to pivot fast when the data says it’s time.“Customization in terms of messaging, channels and creative in different markets,” Riley said. “And following the consumer journey to quickly push what is working and pivoting where needed. Data is absolutely key.”Looking ahead, Riley’s boldest prediction for marketing comes down to technology and mindset. “We need to embrace AI and stop fighting it,” she said. “This will not replace great marketing talent but just make us smarter and more nimble.”<h3>Q&amp;A With Caroline Riley, Chief Marketing Officer, Aroma Joe’s</h3>1851 Franchise: What do you love most about franchise marketing?Caroline Riley: I love the fact that each franchisee has a different story and path to success. And that each community has distinct characteristics we need to take into consideration to stay relevant.1851: What do you see as the single most important thing franchise marketing pros can do to impact franchisees’ unit-level economics?Riley: Base each decision on great strategy and expertise but really listen to the issues an individual shop may be facing.1851: What do you see as Aroma Joe’s largest marketing opportunity?Riley: Continue to focus on our differentiation in a very crowded marketplace. People have lots of options where they want to get their daily caffeine fix and we need them to understand and be brand advocates.1851: What are the top marketing trends you see for 2025?Riley: Customization in terms of messaging, channels and creative in different markets. And following the consumer journey to quickly push what is working and pivoting where needed. Data is absolutely key.1851: What is one bold prediction you have for what’s next in marketing?Riley: We need to embrace AI and stop fighting it. This will not replace great marketing talent but just make us smarter and more nimble.Growing and selling franchises is difficult. No great franchise did it alone. Want to learn more about how 1851 helps franchisors grow their franchises with confidence? Visit&nbsp;<a href="https://www.1851growthclub.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=aroma-joes-marketing-leader-caroline-riley-2729375" target="_blank" rel="nofollow">www.1851growthclub.com</a> and see what we can do for you.

Caroline Riley - Aroma Joe's - Franchise Marketing Leaders - 1851 Franchise

Aroma Joe’s Marketing Leader Caroline Riley on Strategy, Customization and AI in Franchise Growth

1851 Franchise

Caroline Riley, chief marketing officer for Aroma Joe's, blends strategy, creativity and empathy to build lasting brand relevance and support franchisee success at every level.

Top 25 Franchise Marketing Leaders: Caroline Riley — Chief Marketing Officer, Aroma Joe’s

aroma-joes-marketing-leader-caroline-riley

Pet Wants

FOX Reno: Summer Pet Safety With Pet Wants of Sparks

fox-summer-pet-safety-with-pet-wants-sparks

Workout Anytime

Workout Anytime Teams Up with Viral Baseball Star Kyle “KJ” Jackson to Inspire Fitness Journeys Nationwide

workout-anytime-teams-up-with-viral-baseball-star-kyle-kj-jackson-to-inspire-fitness-journeys-nationwide

Sola Salons

1851 Franchise Deep Dive graphic with Sola Salons logo

Sola Salons Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-sola-salons-franchise-costs-fees-profit-and-data

Paris Baguette Canada

image of paris baguette cake and franchise decorations

What Canadian Franchisees Want to Know: Paris Baguette Profit Potential and Franchisee Support

paris-baguette-franchise-canada-profit-support

Home Halo

How Home Halo Is Supporting the Growing Demand for Home Care

how-home-halo-is-supporting-the-growing-demand-for-home-care

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

Keurig Dr Pepper Splits in $18 Billion JDE Peet’s Deal, Creating Global Coffee Giant

keurig-dr-pepper-splits-in-18-billion-jde-peets-deal-creating-global-coffee-giant

McDonald’s Rolls Out Major Value Push To Win Back Customers Amid Inflation

mcdonalds-rolls-out-major-value-push-to-win-back-customers-amid-inflation

Photo of Paris Baguette pastries and beverages 

Paris Baguette Celebrates 250th Café Opening in Frederick, Maryland, Accelerating Expansion and Reviving the Neighborhood Bakery Café

paris-baguette-250th-north-america-cafe

Restaurant Chains Open Their Wallets To Jump-Start Franchise Growth - 1851 Franchise

Restaurant Chains Open Their Wallets To Jump-Start Franchise Growth

restaurant-franchise-incentives-cash-royalty-holidays-fee-reductions

Amanda Evans - Stellar Service Brands - Franchise Marketing Leaders 2025 - 1851 Franchise

Top 25 Franchise Marketing Leaders: Amanda Evans — Senior Vice President of Marketing, Stellar Service Brands

stellar-service-brands-marketing-leader-amanda-evans

Mike Revak - Chief Business Officer - Sky Zone - Franchise Marketing Leaders - 1851 Franchise

Top 25 Franchise Marketing Leaders: Mike Revak — President and Chief Business Officer, Sky Zone

top-25-franchise-marketing-leaders-mike-revak-chief-business-officer-sky-zone

Top 25 Franchise Marketing Leaders: Jack Mashini — Co-Founder, Wing Snob

top-25-franchise-marketing-leaders-jack-mashini-co-founder-wing-snob

Top 25 Franchise Marketing Leaders: Cathy Chavenet — Chief Marketing Officer, Paris Baguette

top-25-franchise-marketing-leaders-cathy-chavenet-chief-marketing-officer-paris-baguette

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

graphic image of a franchisee spotligh aman kaur of voodoo brewing

How This Trio of Friends Is Brewing Up Community With Voodoo Brewing Co. in Prosper, Texas

Top 25 Franchise Marketing Leaders: Caroline Riley — Chief Marketing Officer, Aroma Joe’s

MORE STORIES LIKE THIS