As Threading Gains Popularity in the Booming Beauty Industry, Idolize Brows & Beauty Stands Out as the Spa Brand to Beat

“The spa industry isn’t strictly about beauty. It’s really about customer service.”

That’s the simple thought that sparked the idea for Idolize Brows & Beauty. It all started with founder and CEO Mo Pandoria realized that there was a glaring gap in the beauty industry back in 2010—there wasn’t a concept that tapped into the power behind threading, the fastest growing alternative to facial waxing or depilatory creams. So, he decided to leverage his years of experience in the hospitality industry to create the one of a kind concept himself.

The first Idolize spa opened up its doors in Charlotte, North Carolina back in 2009. Over the course of the next year, two more locations launched in Charlotte and Raleigh, proving that demand for its services was climbing as the threading trend started to spread. That’s why today, Idolize boasts six corporately owned locations, with its first franchisee signed on to launch a seventh. And with the U.S. Skin Care Market expected to reach $11 billion by the end of 2018, Idolize is expecting to experience consistent growth in the months and years ahead.

But it Idolize’s consistent success isn’t strictly due to a spike of demand in the beauty segment of the franchising industry. According to Pandoria, it’s the concept’s commitment to putting people first that keeps customers coming back.

“There are a few important ways in which Idolize differentiates itself from conventional spas. First of all, we offer eyebrow and facial threading, which is a service with a growing demand but is still relegated to specialty salons and not offered in most upscale spas. Threading is one of the best ways to remove unwanted facial hairs, and we’re seeing a lot of excitement for it.,” said Pandoria. “Threading, like most of our services, does not require an appointment, which is another key facet of our operations. Because the bulk of our offerings do not require appointments, we don’t suffer losses from missed or canceled appointments and our clients are able to walk in for same-day services, which is a rare luxury in the industry.”

In addition to threading, Idolize offers its customers a wide variety of top quality, luxury services at an affordable price. Those services begin with lashes and brows—from extensions to tinting, the brand offers last and brow services that are designed to help consumers both look and feel great. Idolize also offers waxing services, where expertly trained estheticians leave areas of the body feeling smooth and beautiful. The brand’s facial services are another fan favorite. Idolize offers Demalogica enhanced facials that deliver visible results through professional ingredients, exclusive techniques and advanced formulas. And consumers can customize their treatments—they have the option of selecting 60 minute Fancy Facials or 25 minute Microzone Facials.

“At the core of everything we do—and every service we provide—is our customers. Idolize was founded with a mission to be the best spa for consumers, and it’s something that we keep top of mind every single day,” Pandoria said. “From the convenience of our walk-in appointments to our affordable price points that don’t sacrifice the levels of quality or luxury that consumers are craving, our entire system Is designed to encourage repeat customers.”

As Idolize continues to expand its reach and open up its doors in communities across the country, that commitment to retaining customers isn’t going to fade. In fact, it’s why the brand is expanding through franchising in the first place—Idolize wants to have a strong local connection to every spa that opens under its name.

“When people hear ‘Idolize,’ they think of a brand that they trust. That strong reputation is something that we value and take incredibly seriously, especially as we continue to break into new markets,” said Pandoria. “We’re looking forward to introducing more consumers to our concept—our unique Idolize experience can’t be found anywhere else. And we’re confident that as we grow, more and more people will fall in love with the services and environment that we h