1851

Founded in the 1970s by&nbsp;<a href="https://www.linkedin.com/in/joe-gold-7a816370/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=athletech-news-how-world-gym-is-leveraging-technology-to-enhance-member-experience-2727242" target="_blank" rel="nofollow">Joe Gold</a>,&nbsp;<a href="https://www.worldgymfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=athletech-news-how-world-gym-is-leveraging-technology-to-enhance-member-experience-2727242" target="_blank" rel="nofollow">World Gym International</a> quickly gained a global reputation, becoming synonymous with strength training. Today, under the leadership of Vice President of Marketing&nbsp;<a href="https://www.linkedin.com/in/tomdievart/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=athletech-news-how-world-gym-is-leveraging-technology-to-enhance-member-experience-2727242" target="_blank" rel="nofollow">Tom Dievart</a>, the brand — which now has over 200 locations on six continents — has embraced a tech-forward approach to enhance profitability and member experience.Dievart’s 20 years of sports and fitness experience, including his background as a professional soccer player, has driven World Gym’s strategic focus on training optimization and AI-driven analytics. This allows World Gym to offer personalized workout recommendations and tailored promotional offers while members benefit from digital fitness tracking and interactive apps.“At World Gym, we believe that technology should enhance and enrich the member experience by providing convenience, accessibility, personalization and innovation,” Dievart told&nbsp;<a href="https://athletechnews.com/world-gym-uses-tech-to-grow-beyond-bodybuilding-roots/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=athletech-news-how-world-gym-is-leveraging-technology-to-enhance-member-experience-2727242" target="_blank" rel="nofollow">Athletech News</a>. “Our approach to technology is centered around leveraging innovative tools to empower our members in their fitness journey while maintaining a human-centered approach to customer service.”Looking ahead, Dievart envisions an increasingly technologically connected industry, with advanced wearables and AI delivering personalized training. Virtual and augmented reality will enhance engagement, making workouts more immersive. Despite technological advancements, World Gym remains committed to community building, fostering a supportive environment both online and in gyms.“We believe in creating a supportive and motivating environment, both online and in our gyms,” Dievart said. “Through social features on our virtual platforms and community events at our physical locations, we strive to foster a sense of belonging and encourage members to achieve their fitness goals together.”By leading in technological innovation and maintaining a strong community focus, World Gym is set to continue its industry leadership. Read the full article&nbsp;<a href="https://athletechnews.com/world-gym-uses-tech-to-grow-beyond-bodybuilding-roots/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=athletech-news-how-world-gym-is-leveraging-technology-to-enhance-member-experience-2727242" target="_blank" rel="nofollow">here</a>.&nbsp;

Athletech News: How World Gym is Leveraging Technology to Enhance Member Experience

World Gym’s Tech-Forward Approach: Enhancing Member Experience

1851 Franchise

Vice President of Marketing Tom Dievart shares how the iconic brand is embracing technology-forward approach to grow beyond its bodybuilding roots.  


This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

athletech-news-how-world-gym-is-leveraging-technology-to-enhance-member-experience

Voodoo Brewing Co.

good vibes - Voodoo Brewing Co. - The Lighter Side of good vibes - 1851 Franchise

The Lighter Side of good vibes: Voodoo Brewing Co. Turns Down the ABV and Cranks Up the Flavor

lil-vibes-beer-voodoo-brewing-co-session-ipa-low-abv

New Vibes Just Dropped: The Vibes Sampler 6-Pack Is Here To Set the Tone

new-vibes-just-dropped-the-vibes-sampler-6-pack-is-here-to-set-the-tone

Sola Salons

Photo of Sola Salons lobby area with retail display in window

Inside the 2025 Sola Salons Franchise Disclosure Document: What Aspiring Owners Need to Know

sola-salons-2025-fdd-breakdown

Right at Home

How Right at Home Is Building Its Corporate Staff of Innovation To Drive the Future of Senior Care

how-right-at-home-is-building-its-corporate-staff-of-innovation-to-drive-the-future-of-senior-care

Woodhouse Spas

Woodhouse Spas Expands Its Luxury Wellness Brand with Franchisee Signing in New Jersey

woodhouse-spas-expands-its-luxury-wellness-brand-with-franchisee-signing-in-new-jersey

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

Hardee’s Lawsuit Highlights the Risk of Going Off-Model in Franchising

hardees-franchise-lawsuit-paradigm-investment-group

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

Dave’s Hot Chicken Sold to Roark Capital in $1 Billion Deal to Fuel Global Expansion

daves-hot-chicken-sold-to-roark-capital-in-1-billion-deal-to-fuel-global-expansion

Homebuyers Keep Buying — And That’s Good News for Home Service Franchises - 1851 Franchise

Homebuyers Keep Buying — And That’s Good News for Home Service Franchises

homebuyers-keep-buying-and-thats-good-news-for-home-service-franchises

911 Restoration Franchise Costs, Fees, Profit and Data for 2025

911-restoration-franchise-deep-dive

Floyd’s 99 Barbershop Franchise Costs, Fees, Profit and Data for 2025

floyds-99-barbershop-franchise-deep-dive

Photo of Happinest Brands vans and teams standing together

Happinest Brands Closes Strong Q1 With Strategic Growth, System-Wide Enhancements

happinest-brands-q1-2025-growth

From Franchisee to Franchisor: How Howard Picker Is Using His Experience to Drive Sustainable Growth at Floyd’s 99

howard-picker-floyds-99-barbershop-franchise-franchisor-hot-seat

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

paris-baguette-franchise-rockaway-new-jersey-vishal-junjea

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

From Personal Care to Purpose-Driven Business: Why This Couple Is Bringing Griswold to Houston

from-personal-care-to-purpose-driven-business-why-this-couple-is-bringing-griswold-to-houston

The Top 20 Handyman Franchises To Invest in for 2025

Athletech News: How World Gym is Leveraging Technology to Enhance Member Experience

MORE STORIES LIKE THIS