Back Yard Burgers Sees Success with Increased Communication, Collaboration

When David McDougall took over at Back Yard Burgers the brand was going through a rough patch.

It had declared bankruptcy in 2012 and had been struggling to stay afloat.

When he came on board, McDougall vowed he would get Back Yard Burgers back to its previous success, and has been working tirelessly ever since to do so with great results.

In his interview with Memphis Business Journal. McDougall explained the brand’s new strategy has included revamped menus with fresher, tastier options, new equipment and improved communication among staff.

Since these new efforts, the brand has been doing well and currently has 62 locations, 14 of which are in Memphis.

“Memphis has been and continues to be a very good market for us,” McDougall said.

Meanwhile, Chief Marketing Officer at Back Yard Burgers Montey Jump pointed out how integral the brand’s franchisees have been to is renewed success.

"The degree to which you have acceptance and execution of an idea or strategic imperative is directly related to the amount of back-end collaboration you get," he said. "As long as you make franchisees part of the process."

Read the full story here.