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Connections to Community and Commitment to Innovation Fuel Beef ‘O’ Brady’s Rapid Growth

The leading brand has a long history of bringing friends, families and neighbors together over good food and sports.

By Cassidy McAloonSenior Writer
SPONSOREDUpdated 8:08AM 11/14/16

Since its founding in 1985, Beef ‘O’ Brady’s has been bringing friends, families and neighbors together over good food and sports. With a focus on providing value without sacrificing quality, the franchise brand’s welcoming atmosphere and extensive menu were quick to became instant hits among every customer that walked through its doors. And now, more than 30 years later, Beef ‘O’ Brady’s continues to redefine what it means to cater to families and sports fans alike.

What separates the brand from its competitors in the restaurant industry is its commitment to community. Local owners across the entire Beef ‘O’ Brady’s franchise system partner with local schools, youth sports leagues and community groups to ensure that it’s giving more than food to the neighborhoods it serves.

“We’ve experienced tremendous growth over the last three decades. But that doesn’t mean we’ve lost touch with our mission to be that classic neighborhood go-to restaurant,” said Chris Elliot, CEO of Beef ‘O’ Brady’s. “By offering customers a top of the line, innovative menu at affordable prices, Beef ‘O’ Brady’s has become the brand to beat in the booming industry.”

Beef ‘O’ Brady’s menu features delicious family favorites like hearty pizza and flatbreads, award-winning wings, fresh Angus beef burgers and crisp salads. And the brand is always on the lookout for the next great dish. In fact, the brand brought Stan Dorsey, the new director of research and product development, on board earlier this year to ensure that Beef ‘O’ Brady’s stays ahead of the curve and continues to be a leading force in setting industry trends.

“It’s increasingly important for restaurants like Beef ‘O’ Brady’s to keep their menus fresh and on trend. I’m a firm believer in introducing new items when data and research points to popularity among consumers. My goal is to build on both restaurants’ strong bases by providing a variety of quality options,” said Dorsey.

Beef ‘O’ Brady’s commitment to variety doesn’t stop with its menu. Beyond the brand’s signature restaurant, Beef ‘O’ Brady’s also recently launched its Beef’s Express concept, a fast casual take on the sit-down pub that directly appeals to the largest group of American consumers—millennials. The brand boasts high tech kitchens and digital menu boards in addition to featuring a slimmed-down menu that’s roughly half the size of Beef ‘O’ Brady’s current menu. Guests can order at a register, fill up their own beverage and then have their food delivered to them at their table.

Both Beef ‘O’ Brady’s and Beef’s Express are expected to continue growing across the country at rapid rates. With more than 200 units, Beef ‘O’ Brady’s is already well on its way to meeting or surpassing its goal of reaching 250 stores by the end of 2020.

“The door is wide open for Beef ‘O’ Brady’s to continue opening up restaurants for business in communities across the country. Between our simple business model and comprehensive training program, we set our franchisees up for success from the moment they ink a development deal,” said Elliot. “At the end of the day, our main goal is to help our local owners thrive and carry on our tradition of paving the way for the increasingly popular sports restaurant segment of the industry.”