Big Blue Swim School Targets LA and Orange County for Expansion

Big Blue Swim School, the learn-to-swim franchise that is emerging as one of the dominant players in the space, is looking to expand its presence in the greater Los Angeles area. With 230 locations signed across 26 states, the concept offers strong franchise partnership opportunities within the $3 billion swim school industry.

“We already have really strong representation there. We are opening several Big Blue Swim Schools in that market, but there are still 17 viable available markets around that area,” explained Dennis Campbell, vice president of franchise development.

Available territories include Oxnard, Thousand Oaks, Simi Valley, Santa Clarita, San Dimas, Lakewood, Downey, Pasadena, Stanton, La Habra, Whittier, Fullerton, Anaheim, Corona, Eastvale, Chino, and Rancho Cucamonga. 

Big Blue offers swim lessons for children aged three months to 12 years old. Market density is the primary factor in determining which markets Big Blue targets for expansion. The brand’s ideal market has a large concentration of families needing Big Blue’s services.

As the franchise continues to grow, working toward a goal of having 400 stores open in 10 years in order to address one-third of America’s population of children under 12, it continues to use data-driven approaches to select optimal territories.

“This is a very predictable market for us. We’re very comfortable in that market in terms of swimming demand and demographics,” Campbell added. “And we have a very large anchor franchise partner that has invested heavily in the market because it is so stable.”

In addition to its established name in the area, Big Blue is also tapping into continued population growth in Orange and L.A. counties. Overall, California is proving to be a prime market for the Big Blue Swim School concept. With the San Diego market already sold out, the brand still has nearly 35 territories available across San Francisco, San Jose, Sacramento, and Los Angeles. There are also opportunities available in other cities around the U.S., including San Antonio, Virginia Beach, Richmond, Oklahoma City, and across Ohio, among several other markets.

Multi-unit franchise opportunities are available for qualified candidates looking for their next big opportunity, and veterans can receive a 10 percent discount on the $80,000 franchise fee. The total investment necessary to begin the operation of a new Big Blue is $2,475,200 to $3,966,700 (refer to item 7 in FDD). To learn more or inquire about Big Blue, visit https://www.bigblueswimschool.com/franchising/.