Within the $20 billion swim instruction industry, no one is making a bigger splash than Big Blue Swim School. Since gaining a solid foothold in its home state of Illinois—most recently with the opening of its North Center location in Chicago—the dominant player in the learn to swim instruction industry is preparing to break into one of the nation’s largest markets: Texas. With plans to ultimately develop in Austin, Dallas, Houston and San Antonio, Big Blue presently has its eye set on Dallas for near-future franchise growth.
Big Blue is so committed to growing in Dallas that the brand’s executive leadership team will be hosting an August 7 Dive-In Day to showcase the prime Dallas real estate identified in the market for qualified franchise candidates.
The premier swim class franchise is backed by investment firm Level 5 Capital Partners, whose executive leadership team is helmed by co-founder and managing partner Chris Kenny. Kenny oversaw the explosive franchise development of his brand, Level 4 Yoga, into markets as diverse as Chicago, Phoenix and Raleigh. Chief Development Officer for both Level 5 Capital and Big Blue Swim School, Scott Thompson, brings over 18 years of franchising experience, franchise development and executive management. Big Blue’s leadership is thus well-positioned to drive momentous growth and multi-unit development in the Lone Star state.
In terms of strategy, Dallas is perfectly aligned with Big Blue’s offering and technology-driven model. Big Blue Swim School stands out from the competition with its proprietary technology, LessonBuddy, which is both franchisee facing to schedule employees on the backend, and parent facing, allowing parents to access their child's progress and reschedule lessons through the app.
In recent years, Dallas has emerged as a growing U.S. city—and increasingly a home for professionals and their families—meaning that the time is ripe for leading swim instruction franchise Big Blue Swim School to come to the market. Additionally, Dallas’ continued metropolitan development translates to opportunities for prime real estate. Big Blue laps the competition in terms of real estate development thanks to a team of expert dealmakers responsible for sourcing high-traffic locations with the help of a proprietary, data-driven real estate tools.
“A lot of families are moving to Dallas from all over, but especially from California, so it’s a hot market because it offers a great climate with comparatively lower taxes,” said Big Blue Swim School Chief Development Officer, Scott Thompson. “Dallas also offers a high percentage of prime real estate without real swim school competition. We have an active pipeline in place right now; we’ve already completed strategic market planning and validated the market, so we’re ready to go.”
With all the keys to franchisee success in place, Big Blue Swim School is ready to take the plunge and grow their industry-leading franchise system. To educate qualified franchise candidates about the exciting opportunity to sign on with the brand, Big Blue will be hosting a Dive-In Day on August 7 at Westin Stonebriar Hotel & Golf Club to spotlight the prime real estate already identified as ripe for development in the Dallas market. Members of Big Blue’s executive team will be on-site to answer questions and speak to how to grow the brand in a strong market with identified real estate.
All those interested in learning more about this exciting franchise opportunity are encouraged to attend Westin Stonebriar Hotel & Golf Club, 1549 Legacy Dr, Frisco, TX 75034 on August 7 from 12 to 2 p.m. CDT.
If you have questions about the event, please email [email protected]
Multi-unit opportunities are available for qualified candidates looking for their next big opportunity, and veterans can receive a 10 percent discount on the $75,000 franchise fee. The total investment for one Big Blue Swim School ranges from $1,825,500 to $3,687,000. To learn more or inquire about Big Blue Swim School, visit https://www.bigblueswimschool.com/franchising/.