Big Blue Swim School Info

What Sets Big Blue Swim School Apart?
Real Estate Advantage

Location Is Key
Competitors in the swim school space typically connect franchisees with local real estate brokers who source Class C or D locations in warehouse areas. Big Blue Swim School’s dedicated real estate team uses its data-driven real estate assessment methodology to identify prime real estate in trade areas that set up franchise locations for optimal results.

Best In Class Pool Design
Our pool design gives us a structural advantage over the competition that drives consumer lifetime value by allowing franchisees to better serve multi-kid families during prime demand times.

Proprietary Management Software - LessonBuddy

LessonBuddy is a tool that systematizes the operations for our franchise owners and gives the franchisor access to data across the entire system. If a location has an issue with its pool, the equipment functions with smart technology that’s connected to our software, so we are able to deploy facilities managers to the site to take care of any issues. Plus, the parents love being able to easily schedule lessons and view their children’s progress on the app, which also relieves the franchisee of having to hire an employee to manage class scheduling for members.

Full-Time Teachers

Big Blue Swim School teaching positions are filled by full-time child engagement specialists that receive benefits. This results in less staff turnover, which saves the franchisee time and money and makes parents and children feel more comfortable.

Life's Big Moments Start Here!
Big Blue Swim School Celebrates Chicago North Center Grand Opening with Ice Cream Social

The total investment necessary to begin operation of a new Big Blue Swim School ranges from $1,825,500 to $3,687,000 (including real estate costs).

The initial franchise fee is $75,000.

How Much Can I Make With Big Blue Swim School?

Average Gross Revenue = $980,165*. 

*Average Year-End results for corporate Big Blue Swim Schools open at least 12 months in year one. This information can be found in BIG BLUE Swim School's 2019 Franchise Disclosure Document (FDD) under Item 19. Some Big Blue Swim Schools have earned this amount. Your Individual results may differ. There is no assurance that you will earn as much.

About Big Blue Swim School

Big Blue Swim School was founded in 2009 by competitive swimmer Chris DeJong. The first location opened in Wilmette, followed by Niles, Buffalo Grove and Hoffman Estates. In 2017, Level 5 Capital Partners acquired a majority stake in the brand, and is rolling out an aggressive strategy to grow through franchising to 150 locations by 2021. Big Blue Swim School’s real estate footprint, proprietary technology Lesson Buddy™, coupled with its practice of employing full-time child engagement specialists that teach based on a proprietary distance-based swimming methodology sets Big Blue up for long-term success.