Franchisor Stories
Franchise Opportunity Deep Dive: Big O Tires is a full-service auto care franchise offering tires, brake repair, alignments, oil changes and preventive maintenance under a nationally recognized brand.
Big O Tires is a full-service automotive care franchise built around tires and wheel-well services, supported by a national distribution network and a trusted consumer brand. Known as “The Team You Trust,” the brand serves everyday drivers with tires, brake repair, oil changes, alignments and general auto maintenance in a clean, professional retail environment.
Founded in 1962, Big O Tires was established as demand for replacement tires grew alongside America’s expanding car culture. The brand has since grown into one of the largest tire and automotive service franchisors in North America and operates under the umbrella of TBC Corporation, one of the country’s largest marketers of automotive replacement tires. Today, Big O Tires has more than 460 franchised locations and continues to expand selectively across priority and emerging U.S. markets.
Mission: To deliver dependable, high-quality automotive care while building long-term trust with customers and franchisees.
Vision: To remain a go-to destination for tire and auto care services by combining local ownership with national scale, purchasing power and operational support.
Big O Tires is actively developing in priority, available and future markets across the United States. Opportunities currently span states including Arizona, California, Colorado, Georgia, Illinois, Indiana, Iowa, Kansas, Kentucky, Missouri, Ohio, Texas, Washington and others.
Initial Costs: The estimated initial investment required to begin operation of a Big O Tires franchise ranges from $511,500 to $1,882,500. The 2025 Franchise Disclosure Document (FDD) breaks these costs down as follows:
| Type of Expenditure | Min | Max |
| Initial Franchise Fee/Minimum Deposit | $10,000 | $17,500 |
| Initial Training (Travel & Lodging) | $1,000 | $9,000 |
| Real Estate Leases (3 Months’ Rent + Security Deposit) | $40,000 | $160,000 |
| Equipment, Fixtures & Other Fixed Assets | $250,000 | $395,000 |
| Construction, Remodeling, Leasehold Improvements & Decorating | $25,000 | $750,000 |
| Signs | $15,000 | $75,000 |
| Grand Opening Advertising | $10,000 | $50,000 |
| Initial Inventory | $75,000 | $187,500 |
| Insurance and Other Security (3 Months) | $10,000 | $20,000 |
| Computer Hardware & Software | $20,500 | $33,500 |
| Non-Recurring Pre-Opening Costs | $5,000 | $35,000 |
| Additional Funds (Up to 12 Months) | $50,000 | $150,000 |
Initial Franchise Fee: $17,500 total, with $10,000 due upon application and $7,500 due upon signing the Franchise Agreement and before training begins.
Ongoing Fees: According to the 2025 FDD, Big O Tires franchisees are responsible for the following ongoing payments and fees.
| Type of Fee | Amount |
| Royalty | Generally 3.5% to 5.0% of adjusted gross sales, with specific categories (national accounts, farm tires and excess service sales) assessed at 2%/month |
| Local Advertising Fund | A minimum of 4% of gross sales/month |
| National Marketing Fee | 0.9% of gross sales/month |
| National Auto Service Warranty & Roadside Assistance Plan | $75 per store/month |
ROI Potential: According to the 2025 FDD, the 457 franchised Big O Tires locations operating for the entirety of FY 2024 reported the following total revenues:
| Quartile | Average | High | Low |
| Top 25% (114) | $4,707,013 | $10,207,284 | $3,334,099 |
| 2nd 25% (114) | $2,942,088 | $3,327,954 | $2,536,011 |
| 3rd 25% (114) | $2,218,038 | $2,530,091 | $1,838,457 |
| Bottom 25% (115) | $1,443,825 | $1,833,956 | $747,674 |
| Total (457) | $2,824,713 | $10,207,284 | $747,674 |
Franchisees receive real estate and site-selection guidance, store layout planning, vendor coordination and pre-opening marketing support to prepare for launch.
Big O Tires provides a comprehensive training program that includes at least 14 core courses, covering sales processes, bookkeeping, tire services, mechanical repair fundamentals, inventory management, marketing and technology systems. Training is delivered online, at the Big O Tires Academy and in operating stores.
Ongoing support includes field team assistance, marketing resources, analytics and research insights, inventory and vendor coordination, and access to governance committees made up of franchisor and franchisee representatives.
Franchisees receive access to an integrated POS system, customer retention tools, online shopping functionality, vendor ordering systems and operational analytics to support efficiency and decision-making.
No prior automotive experience required. Ideal candidates are motivated operators, team leaders and community-oriented owners willing to follow established systems
Big O Tires is designed for hands-on ownership, particularly during early operations. Franchisees are expected to actively oversee staffing, customer experience and business performance.
While Big O Tires does not directly finance franchises, franchisees benefit from established vendor relationships and may pursue third-party financing options independently.
“Having our own proprietary tire distributed out of the NTW system that can't go to anyone else is a big deal. There's so many tires available across the country that having NTW as a partner…it's a great benefit. The merchandising team at Big O Tires helps hone in our model stocks on a monthly basis and keeps us up to date where we need on refreshing our inventory in our stores, and with the return policy and return program that Big O Tires offers, we're able to keep the newest and best tires available in our stores.”
– Charlie Alexander, Franchisee — Columbia, Missouri
“What attracted me to Big O was to have a big box name and be able to own it. I think Big O is a premier brand. It's a great opportunity. Big O does a really good job of helping us set ourselves apart just due to the strategy.”
– Steve Towers, Franchisee – Nashville
The U.S. automotive service market remains large and positioned for steady growth. In 2026, the market is estimated at $211.14 billion, up from $199.38 billion in 2025, with projections reaching $281.23 billion by 2031, representing a 5.9% compound annual growth rate (CAGR).
Within this broader landscape, the global tire market was valued at $143.06 billion in 2024 and is projected to grow to $173.93 billion by 2030, expanding at a 3.4% CAGR. Growth is supported by rising vehicle ownership worldwide, particularly in emerging economies, and consistent replacement demand tied to everyday vehicle use.
Big O Tires competes through brand trust, service breadth and distribution scale. Primary competitors include national and regional tire and auto service brands such as Discount Tire, NTB and independent tire retailers, as well as automotive services providers such as Meineke, Jiffy Lube and Take 5.
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