BIGGBY COFFEE

EAST LANSING, Mich. —&nbsp;<a href="https://www.biggbyfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=biggby-coffee-unveils-first-major-brand-refresh-in-30-years-2729578" target="_blank" rel="nofollow">BIGGBY® COFFEE</a>, the 430+ unit high-energy coffee franchise, is celebrating its 30th anniversary with a major brand refresh. This marks the most significant update to the brand since its founding in 1995, focusing on a recommitment to the values that have powered its growth for three decades.“Our 30th birthday felt like the perfect springboard for the next chapter,” said&nbsp;<a href="https://www.linkedin.com/in/ritabettino05/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=biggby-coffee-unveils-first-major-brand-refresh-in-30-years-2729578" target="_blank" rel="nofollow">Rita Bettino</a>, Chief Marketing Officer at&nbsp;<a href="https://1851franchise.com/biggbycoffee/info">BIGGBY® COFFEE</a>. “It was an opportunity to reestablish our roots, reinforce who we are and clearly differentiate ourselves in a crowded category. BIGGBY® has always been about creating positive energy, and this refresh brings that to life visually and emotionally in a bigger, bolder way.”The refresh introduces updated visual elements across marketing materials and in-store signage, designed to unify the brand’s identity as it continues to expand. Anchored by the new tagline, “BIGGBY® Makes it Better,” the refresh emphasizes the brand’s commitment to creating positive experiences and meaningful connections, reinforcing its long-standing people-first approach.“Now more than ever, when so many people are feeling overwhelmed and disconnected, we want our guests to know that BIGGBY® COFFEE is here for them — with more than just a really great cup of coffee,” Bettino said. “Our baristas put their heart into everything they do, from crafting fun, flavorful drinks and tasty Bragels®, to making sure guests feel appreciated, recharged, and a little bit better than when they came in.”The brand refresh also reinforces BIGGBY® COFFEE’s unique positioning in the marketplace which is rooted in high quality, hand crafted beverages, farm-direct, sustainable coffee sourcing, and a fully franchised model that empowers and encourages owners to invest in their stores' local communities.“We are a brand built on relationships with our vendors, our customers and our franchisees,” said&nbsp;<a href="https://www.linkedin.com/in/ekaylorcpa/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=biggby-coffee-unveils-first-major-brand-refresh-in-30-years-2729578" target="_blank" rel="nofollow">Erin Kaylor</a>, president of BIGGBY® COFFEE. “This refresh is about unifying our message, supporting franchisees with clear tools, and making sure our values are expressed consistently as we grow.”Since opening its first store in East Lansing, Michigan, BIGGBY® COFFEE has grown into a regional powerhouse, with locations across 13 states and a goal of becoming a $1 billion brand by 2028. In 2025 alone, the brand has opened 17 locations, with plans to open north of 35 more in the months ahead.“This refresh is not about reinventing ourselves, it’s about staying true to what’s always made us special and evolving how we express it,” said&nbsp;<a href="https://www.linkedin.com/in/mikejmcfall/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=biggby-coffee-unveils-first-major-brand-refresh-in-30-years-2729578" target="_blank" rel="nofollow">Mike McFall</a>, co-founder and co-CEO. “For us, BIGGBY® has always been more than just coffee. It’s about optimism, connection and making life a little better — for our customers, our employees and the world around us.”For BIGGBY® COFFEE, the next 30 years begin now, with a clear message, a bold new look and the same heart that started it all in a single Michigan coffee shop.About The BIGGBY® COFFEE FranchiseBIGGBY® COFFEE, headquartered in East Lansing, Michigan, is a national coffee franchise dedicated to making life better with every cup. Since opening its first store in 1995, BIGGBY® COFFEE has grown to over 430 locations across 13 states, driven by a simple mission: to support people in building a life they love. Known for its fun, flavorful beverages and unpretentious, people-first approach, the brand offers a welcoming space where customers feel seen, supported, and uplifted.With a fully franchised business model, BIGGBY® COFFEE empowers local entrepreneurs to thrive while giving back to their communities. The company’s cultural values — Make Friends, Have Fun, B Yourself, and Share Great Coffee — shape every interaction, from in-store experiences to its growing farm-direct sourcing initiatives. In 2024, BIGGBY® unveiled a bold brand refresh anchored by the tagline “BIGGBY® Makes it Better,” reinforcing its commitment to meaningful connections and positive energy.For more information on BIGGBY® COFFEE or franchise opportunities, visit<a href="https://www.biggby.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=biggby-coffee-unveils-first-major-brand-refresh-in-30-years-2729578" target="_blank" rel="nofollow">&nbsp;www.biggby.com</a>.

BIGGBY® COFFEE Unveils First Major Brand Refresh in 30 Years

BIGGBY® COFFEE Launches First Brand Refresh in 30 Years

1851 Franchise

The beloved Michigan-based coffee franchise launches a new era with fresh visuals and a continued commitment to improving people’s lives.

biggby-coffee-unveils-first-major-brand-refresh-in-30-years

FRANCHISE INFORMATION

Own a BIGGBY COFFEE

BIGGBY COFFEE Growth

Franchisee Highlight

30 Years of BIGGBY COFFEE

Learn

Visit Website

Facebook

LinkedIn

Instagram

YouTube

SOCIAL MEDIA

Fresh Starts and Sweethearts: BIGGBY® COFFEE Brings Back Winter Favorites and Adds a TWIX® Twist for Valentine’s Season

BIGGBY COFFEE Welcomes Spring With Festive Irish Cream, Brown Sugar Creations and Seasonal Perks

BIGGBY COFFEE Teams Up With TWIX for Limited-Time Salted Caramel Drinks

BIGGBY COFFEE MOST READ STORIES

1851 LOGIN

GROWTH CLUB LOGIN

ABOUT BIGGBY COFFEE

CONTACT BIGGBY COFFEE

facebook

instagram

twitter

linkedin

youtube

First Name

Last Name

Email

Phone

State Of Interest

How did you hear about us?

Own a BIGGBY Coffee

EAST LANSING, Mich. —&nbsp;<a href="https://www.biggbyfranchising.com/">BIGGBY® COFFEE</a>, the 460-plus-unit high-energy coffee franchise, is celebrating spring with a limited-time Cherry Sakura Red Bull® lineup, available March 26 through May 20. Created in partnership with Red Bull®, the new drinks bring a bright, seasonal flavor to BIGGBY® COFFEE’s energy menu.Inspired by Japanese cherry blossoms, also known as Cherry Sakura, the flavor combines fruity and floral notes. The pink beverages are easy to grab and designed for guests who like bold, flavor-forward energy drinks.The Cherry Sakura Red Bull® lineup includes:<ul><li>Cherry Sakura Splash Mocktail&nbsp;</li><li>Cherry Sakura Creme Freeze</li><li>Cherry Sakura Red Bull®</li></ul>Red Bull® has become a familiar favorite on BIGGBY® COFFEE’s menu, and Cherry Sakura adds a new, limited-time flavor guests can only find at BIGGBY®. The partnership will be backed by digital and delivery support, including special DoorDash promotions.Guests can find the Cherry Sakura Red Bull® lineup at participating BIGGBY® locations nationwide for a limited time.To find a BIGGBY® COFFEE location near you, visit&nbsp;<a href="http://www.biggby.com">www.BIGGBY.com</a>.&nbsp;About The BIGGBY® COFFEE FranchiseBIGGBY® COFFEE, headquartered in East Lansing, Michigan, is a national coffee franchise with over 460 locations across 13 states. Since opening its first store in 1995, BIGGBY® has remained 100% franchise-owned and operates under a fully franchised business model designed to help local entrepreneurs grow successful, community-minded businesses.The company is guided by a people-first philosophy and a commitment to values-aligned growth — supporting franchise owners and baristas, creating positive experiences for guests, and partnering with coffee producers who treat people well, respect the environment, and invest in their communities.In 2024, BIGGBY® introduced a refined visual identity anchored by the tagline BIGGBY® Makes it Better, reinforcing the brand’s dedication to consistent quality, human connection and uplifting everyday interactions.

image of biggby red bull spring energy boos partnership

The high-energy coffee franchise is rolling out the beverages from March 26 through May 20 in partnership with Red Bull.

BIGGBY® COFFEE Launches Limited-Time Cherry Sakura Red Bull® Lineup for Spring Energy Boost

biggby-coffee-cherry-sakura-red-bull

EAST LANSING, Mich.&nbsp;—&nbsp;<a href="https://biggby.com/">BIGGBY® COFFEE</a>, the 460-plus-unit high-energy coffee franchise, is celebrating the return of its beloved Irish Cream lineup just in time for St. Patrick’s Day. The limited-time Irish Cream menu will be available through March 25.The Irish Cream lineup has long been a go-to seasonal offering for BIGGBY® fans, adding creamy, comforting flavors to everyday coffee orders. This year’s featured Latte of Joy combines Irish cream, caramel, and White Lightning (BIGGBY® COFFEE’s signature white chocolate flavor) for a smooth, well-balanced drink.Featured Irish Cream beverages available in-store and through BIGGBY® COFFEE’s digital ordering channels include:<ul><li>Lucky Charm Latte&nbsp;</li><li>Latte of Joy&nbsp;</li><li>Sweet Foam Irish Cream Cold Brew</li></ul>Additional Irish Cream beverages available exclusively through BIGGBY® COFFEE’s digital ordering channels include:<ul><li>Chocolate Covered Leprechaun Latte</li><li>Irish Cream Latte</li><li>Irish Bog Latte&nbsp;</li><li>Foggy Irishman Latte</li></ul>BIGGBY® is offering 50% off any size Irish Cream beverage on Tuesday, March 17, to celebrate St. Patrick’s Day. The one-day deal gives fans a chance to enjoy their favorite Irish Cream drinks for less.Whether guests are fueling up for busy mornings, meeting friends for a seasonal treat or simply embracing a little everyday fun, BIGGBY® COFFEE’s Irish Cream beverages offer a limited-time way to sip into the season.To find a BIGGBY® COFFEE location near you, visit&nbsp;<a href="http://www.biggby.com">www.BIGGBY.com</a>.&nbsp;About the BIGGBY® COFFEE FranchiseBIGGBY® COFFEE, headquartered in East Lansing, Michigan, is a national coffee franchise with over 460 locations across 13 states. Since opening its first store in 1995, BIGGBY® has remained 100% franchise-owned and operates under a fully franchised business model designed to help local entrepreneurs grow successful, community-minded businesses.The company is guided by a people-first philosophy and a commitment to values-aligned growth — supporting franchise owners and baristas, creating positive experiences for guests, and partnering with coffee producers who treat people well, respect the environment and invest in their communities.In 2024, BIGGBY® introduced a refined visual identity anchored by the tagline BIGGBY® Makes it Better, reinforcing the brand’s dedication to consistent quality, human connection and uplifting everyday interactions.For more information on BIGGBY® COFFEE or franchise opportunities, visit&nbsp;<a href="http://www.biggby.com">www.biggby.com</a>.&nbsp;

Luck Is Brewing: BIGGBY® COFFEE Brings Back Fan-Favorite Irish Cream Lineup for St. Patrick’s Day

The limited-time Irish Cream lineup runs through March 25 and features festive seasonal flavors, including the Latte of Joy spotlighting today’s white chocolate trend.

luck-is-brewing-biggby-coffee-brings-back-fan-favorite-irish-cream-lineup-for-st-patricks-day

BIGGBY® COFFEE Franchise Costs, Fees, Profit and Data for 2026

franchise-deep-dive-biggby-coffees-franchise-costs-fees-profit-and-data

Biggby Coffee franchise, Valentine's Day, Biggby Coffee Twix collab

biggby-coffee-2026-seasonal-menu-feel-good-drinks-valentines

EAST LANSING, Mich. —&nbsp;<a href="https://biggby.com/menu/">BIGGBY® COFFEE</a>, the 460-plus-unit high-energy coffee franchise, is turning up the fun this spring with its first-ever family film collaboration featuring “The Sheep Detectives,” an upcoming movie from Amazon MGM Studios, to create a playful, feel-good experience for guests of all ages.With “The Sheep Detectives” arriving in theaters on May 8, BIGGBY® is giving families a fun way to start the adventure early, bringing the story to life through a limited-time lineup of themed drinks, in-store surprises and social moments designed to make every visit feel a little more magical. Special drinks include: Detective Lily Lemonade, Fainting Sheep Latte, Woolly White Magic Milk and more.In this witty, new breed of mystery, George (Hugh Jackman) is a shepherd who reads detective novels to his beloved sheep every night, assuming they can’t possibly understand. But when a mysterious incident disrupts life on the farm, the sheep realize they must become the detectives. As they follow the clues and investigate human suspects, they prove that even sheep can be brilliant crime-solvers.BIGGBY® is leaning into what it does best: creating small, meaningful moments of joy. From curious kids to coffee-loving parents, this collaboration is all about giving families a reason to press pause on their day and enjoy something together.Whether it’s trying a new drink, spotting themed touches in-store or turning a quick stop into a mini adventure, BIGGBY® is making everyday moments feel a bit more memorable.The collaboration also offers a sneak peek at what’s ahead for the brand, with a refreshed Kids Menu launching this summer, giving even the youngest guests more reasons to love their BIGGBY® runs.Just in time for Mother’s Day weekend, the timing couldn’t be better. It’s the perfect excuse for families to swing by after a movie, meet up for a weekend treat or celebrate mom with something a little more fun than the usual coffee run.“At BIGGBY®, we’re always looking for ways to make someone’s day just a little brighter, and this collaboration is a perfect example of that,” said&nbsp;<a href="https://www.linkedin.com/in/ritabettino05/">Rita Bettino</a>, BIGGBY COFFEE® CMO. “With the movie hitting theaters May 8, we love that families can get a little preview of the fun when they visit BIGGBY®. It’s all about creating those small, happy moments.”The Sheep Detectives opens Mother’s Day, May 8, in theaters everywhere! Rated PG.To find a BIGGBY® COFFEE location near you, visit&nbsp;<a href="http://www.biggby.com">www.biggby.com</a>.&nbsp;About the BIGGBY® COFFEE FranchiseBIGGBY® COFFEE, headquartered in East Lansing, Michigan, is a national coffee franchise with over 460 locations across 13 states. Since opening its first store in 1995, BIGGBY® has remained 100% franchise-owned and operates under a fully franchised business model designed to help local entrepreneurs grow successful, community-minded businesses.The company is guided by a people-first philosophy and a commitment to values-aligned growth — supporting franchise owners and baristas, creating positive experiences for guests and partnering with coffee producers who treat people well, respect the environment and invest in their communities.In 2024, BIGGBY® introduced a refined visual identity anchored by the tagline BIGGBY® Makes it Better, reinforcing the brand’s dedication to consistent quality, human connection and uplifting everyday interactions.For more information on BIGGBY® COFFEE or franchise opportunities, visit&nbsp;<a href="http://www.biggby.com">www.biggby.com</a>.

BIGGBY® COFFEE Teams Up with “The Sheep Detectives"

The high-energy coffee franchise teams up with the family-friendly movie to bring themed drinks and in-store moments designed for both kids and parents.

BIGGBY® COFFEE Teams Up with “The Sheep Detectives” for a Springtime Adventure Full of Fun (and Flavor)

biggby-coffee-the-sheep-detectives-collaboration

EAST LANSING, Mich. —&nbsp;<a href="https://www.biggbyfranchising.com/">BIGGBY® COFFEE</a>, the 460-plus-unit high-energy coffee franchise, is welcoming spring with a fresh seasonal menu featuring fan-favorite Irish Cream beverages, smooth brown sugar coffee creations, seasonal food items and limited-time promotions. The seasonal lineup runs Feb. 26 through May 20, 2026.This spring, BIGGBY® COFFEE is spotlighting two seasonal beverage categories designed to bring festive flavor and cozy-sweet indulgence to every kind of coffee run.First, Irish cream returns for a lucky start to the season, just in time for St. Patrick’s Day. The beloved flavor shines across a variety of creamy, dessert-inspired beverages that deliver rich, comforting sips with a festive twist.Featured Irish cream beverages include:<ul><li>Lucky Charm Latte&nbsp;</li><li>Sweet Foam Irish Cream Cold Brew&nbsp;</li><li>Latte of Joy&nbsp;</li><li>Chocolate Covered Leprechaun&nbsp;</li><li>Irish Cream Latte</li></ul>In addition, BIGGBY® is featuring its brown sugar lineup, a smooth, lightly sweet flavor that pairs perfectly with coffee and chai for a warm, comforting spring sip.Featured brown sugar beverages include:<ul><li>Brown Sugar Latte</li><li>Brown Bear Latte&nbsp;</li><li>Brown Sugar Chai</li><li>Brown Sugar Chai Charger</li></ul>Seasonal food items also return, including the fan-favorite Sausage Cheddar Biscuit with Honey, Lemon Coffee Cake Bites and Chocolate Cake Pops. Guests can also take advantage of value bundles that pair coffee and food for an easy, satisfying option.Guests can also enjoy seasonal promotions throughout the spring:<ul><li>Daylight Saving Time (March 8-13): $1 off any drink, any size</li><li>St. Patrick’s Day&nbsp;(March 17): 50% off any size Irish Cream beverage</li><li>Nurses Week (May 6-12): $1.99 any 16-ounce beverage with valid ID</li><li>Mother’s Day (May 10): BOGO free or $1 off any drink, any size</li></ul>From Irish Cream favorites to brown sugar classics and spring treats, BIGGBY® delivers a variety of offerings to help guests sip into spring and enjoy the season.To find a BIGGBY® COFFEE location near you, visit&nbsp;<a href="http://www.biggby.com">www.BIGGBY.com</a>.&nbsp;About The BIGGBY® COFFEE FranchiseBIGGBY® COFFEE, headquartered in East Lansing, Michigan, is a national coffee franchise with over 460 locations across 13 states. Since opening its first store in 1995, BIGGBY® has remained 100% franchise-owned and operates under a fully franchised business model designed to help local entrepreneurs grow successful, community-minded businesses.The company is guided by a people-first philosophy and a commitment to values-aligned growth — supporting franchise owners and baristas, creating positive experiences for guests, and partnering with coffee producers who treat people well, respect the environment, and invest in their communities.In 2024, BIGGBY® introduced a refined visual identity anchored by the tagline BIGGBY® Makes it Better, reinforcing the brand’s dedication to consistent quality, human connection and uplifting everyday interactions.For more information on BIGGBY® COFFEE or franchise opportunities, visit&nbsp;<a href="http://www.biggby.com">www.biggby.com</a>.&nbsp;

BIGGBY® COFFEE Welcomes Spring With Festive Irish Cream, Brown Sugar Creations and Seasonal Perks

The seasonal lineup runs Feb. 26 through May 20 and features festive Irish Cream beverages, Brown Sugar drinks, spring treats and limited-time promotions.

BIGGBY® COFFEE Unveils First Major Brand Refresh in 30 Years

MORE STORIES LIKE THIS