BIGGBY COFFEE

<a href="https://1851franchise.com/biggbycoffee/latest_stories">BIGGBY® COFFEE</a>, the Michigan-based specialty coffee shop franchise with over 280 units nationwide, has become a <a href="https://1851franchise.com/biggbycoffee/the-biggbyr-coffee-brand-named-one-of-americas-favorite-restaurant-chains-for-2022-by-newsweek-2717335#brand-latest-stories">beloved</a> institution for customers and franchisees alike since its founding just three decades ago. Over the past year, the <a href="https://www.biggbyfranchising.com/request-franchise-information/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-biggby-coffee-prioritized-love-to-become-one-of-franchisings-biggest-opportunities-2717749" target="_blank" rel="nofollow">BIGGBY® COFFEE</a> brand has reached new heights as the COVID-19 pandemic brings new interest to the world of franchising and more savvy entrepreneurs recognize the brand’s unique approach and well-positioned business model in the specialty coffee segment.&nbsp;And just what is that unique approach, exactly? Co-founders and co-CEOs <a href="https://www.linkedin.com/in/biggbybob?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-biggby-coffee-prioritized-love-to-become-one-of-franchisings-biggest-opportunities-2717749" target="_blank" rel="nofollow">Bob Fish</a> and <a href="https://www.linkedin.com/in/mike-biggby?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-biggby-coffee-prioritized-love-to-become-one-of-franchisings-biggest-opportunities-2717749" target="_blank" rel="nofollow">Mike McFall</a> describe it as the franchise’s “commitment to genuine care” — a philosophy that guides every facet of the brand's customer- and franchisee-facing operations. The BIGGBY® COFFEE leadership team prides itself on its dedication to providing franchisees and employees a unique opportunity to build lives that they love.&nbsp;1851 Franchise spoke with Fish and McFall to learn more about how this love-centric approach to franchising has helped the BIGGBY® COFFEE brand continue to exceed expectations in 2021 and how it will position franchise owners for even greater success in 2022.<h4>Big News From Last Year</h4>Today, BIGGBY® COFFEE includes 281 open locations, as well as 152 in development, Fish says. Seventy-three of those deals were signed in 2021 alone. Despite another year of economic uncertainty due to the COVID-19 pandemic, Fish says the brand used its ability to connect with franchisees and customers alike to continue to expand its footprint and spread its love to more communities than ever over the past year.&nbsp;“Franchising works very well in moments of difficulty,” said Fish. “Having an ecosystem of people that are like-minded, all moving in the same direction, problem-solving, working on culture and performance, serving the customer, investing in the community — it is very powerful. Now, with the pandemic and the Great Recession, the power of franchising has never been more important, and our franchise development numbers are reflecting that.”In addition to franchise growth, McFall says business is booming — the brand’s store sales grew 28.7% year-over-year in 2021. This includes a 20% increase in same-store sales, as well as an 8% increase in new store sales. McFall points to the continued collaboration between the franchisor team and the franchisees as a primary reason the brand has continued to see growing sales despite the challenges of the past year.“We rely on and depend on the diverse perspectives of our franchise community,” said McFall. “For example, a few years ago, we had a franchise owner who hatched an idea to build <a href="https://1851franchise.com/biggbycoffee/speedy-new-drive-thru-location-of-biggbyr-coffee-coming-to-grand-traverse-michigan-2715856#featured">modular, drive-thru-only stores</a>. He had become a franchisee in order to get our attention to show us this idea. This year, we began deploying these store models very aggressively. We now have 21 that are operating and 33 that are being built. That is not only one of the big moments from last year, but also an unbelievable example of how entrepreneurship thrives in the franchise model.”<h4>Why the Coffee Segment Is Poised for Growth</h4>When BIGGBY® COFFEE started in 1995, Fish says about 70% of the U.S. population drank coffee and only about 5% drank specialty coffee. Now, 70% of the population still drinks coffee, Fish says, but the number of people drinking specialty coffee has grown to nearly 25%.&nbsp;“Regardless of what market penetration we see, the specialty coffee industry just isn’t going anywhere,” said Fish. “For as much as it has grown, it is certainly not done. We open up coffee shops in small, don’t-blink-and-you’ll-miss-them, one-stoplight kind of towns. Some only have 2,000 people in total. But the reception we get in those small towns is unbelievable. We are heroes — they are so happy that specialty coffee finally came to them. That is why there is so much room to expand.”Additionally, Fish says specialty coffee and franchising go hand-in-hand. “We are really in two industries — franchising and specialty coffee — and those two fit together well,” he said. “In comparison to other retail concepts, for example, a coffee shop really thrives if it is owned locally. Franchising allows you to have that <a href="https://1851franchise.com/biggbycoffee/chef-and-former-trucker-brings-community-love-to-crown-point-through-premium-coffee-2715967#brand-latest-stories">local ownership</a>, while also benefiting from the proven systems and procedures in place.”And McFall says the growing consumer demand for specialty coffee is only going to continue its upward trajectory as the younger generation gets older and the COVID-19 pandemic changes the way people live.&nbsp;“Millennials have never existed without specialty coffee — they’ve been raised on it, and it is a way of life,” McFall said. “Now, as we move forward into a post-COVID world with work-from-home, people both young and old want to pop out and be a part of the world for a half-hour every day. Where else are you going to go other than the local coffee shop? That is a trend that is coming at us very aggressively right now — the massive change in the workplace structure is set to really fuel this concept.”<h4>Why Franchisees are Getting On Board with BIGGBY® COFFEE</h4>As the specialty coffee segment grows, McFall says BIGGBY® COFFEE stands out as a top choice for prospective franchisees for several reasons. But more than anything, McFall says, it’s the brand’s <a href="https://1851franchise.com/biggbycoffee/the-secret-to-biggbyr-coffees-impressive-franchise-growth-love-2714302#featured">culture and purpose</a> that drives people to BIGGBY® COFFEE.“It is a very powerful part of our ecosystem — our purpose is to support franchisees in building a life that they love,” said McFall. “That is the franchise business model in a nutshell. We are here to build a beautiful business that will in turn allow franchisees to build a life that they love. When people understand how powerful that is in our world, they are really drawn to that.”When it comes to the logistics of the BIGGBY® COFFEE business model, Fish says they have everything in place: a strong concept, great coffee, innovative beverages, profitability. While those are all important, Fish agrees with McFall that it is the “soft side” that truly compels franchisees to invest. Now, looking to a post-COVID world, Fish says they are confident this compassionate business approach will serve them well.“We’ve been on this pathway for a long time, and it feels like the COVID-19 pandemic emphasized why it is so important for people to build a life they love,” said Fish.<h4>The Investment</h4>The initial investment to franchise with BIGGBY® COFFEE ranges from $202,450 to $418,700, including a $20,000 initial franchise fee. In 2020, store-level sales ranged from $184,490 to $1,608,964. The median store sales was $636,016, and 15 BIGGBY® COFFEE locations recorded sales of more than $1,000,000.&nbsp;While measuring the operation through metrics and data analysis is one thing, Fish says the entire BIGGBY® COFFEE franchise operation has been fine-tuned to incorporate love and care at every level —&nbsp;something most brands don’t do. As part of the BIGGBY® COFFEE investment, franchisees are given everything they need not only to become successful business owners but also to have the freedom and flexibility to achieve their ideal lifestyle.“One of the personal goals for both Michael and I is to have the word love be as ubiquitous as the word profit in the business world,” said Fish. “We are really trying to take a balanced approach to a business model that can both generate wealth and also enrich franchisees’ lives.”<h4>Why The Leadership Team is More Excited Than Ever</h4>Looking ahead, Fish says the brand’s primary goal moving forward is to ensure everyone in the “BIGGBY Nation” — baristas, team members, customers — would rate the brand a 9-out-of-10 in its efforts to support them in building a life they love.&nbsp;“We believe that goal is the most important,” said Fish. “We are focused on that social metric, and it really influences our decision-making, which is resulting in a lot of exciting efforts to cultivate a more loving environment.”For one, McFall points to the brand’s ongoing <a href="https://www.onebiggislandinspace.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-biggby-coffee-prioritized-love-to-become-one-of-franchisings-biggest-opportunities-2717749" target="_blank" rel="nofollow">One Bigg Island in Space</a> initiative to source coffee directly from sustainable farmers around the world. The BIGGBY® COFFEE franchise plans to serve 50% farmer-direct coffee by 2023 and 100% farmer-direct coffee in the following years.Overall, McFall and Fish agree that everything about the future of the BIGGBY® COFFEE brand is exciting.&nbsp;“Whether it be our farm-direct initiative, our continued <a href="https://1851franchise.com/biggbycoffee/how-the-biggbyr-coffee-franchise-leverages-rd-and-franchisee-input-to-create-seasonal-offerings-2717018#featured">product development</a> or our franchise growth — there is so much in every department that is exciting to me,” said McFall. “We want to demonstrate to the world that you can be a supportive, nurturing environment for people and also grow an extraordinarily large, successful business. If we can help people build a life they love while also operating as a billion-dollar company and national brand, people will pay attention. Then hopefully other major brands will follow our lead, and we’ll be able to change both the franchising industry and the world at large.”For more information, visit: <a href="https://www.biggbyfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-biggby-coffee-prioritized-love-to-become-one-of-franchisings-biggest-opportunities-2717749" target="_blank" rel="nofollow">https://www.biggbyfranchising.com/.</a>

How BIGGBY® COFFEE Prioritized Love to Become One of Franchising’s Biggest Opportunities

1851 Franchise

The specialty coffee franchise co-founders and co-CEOs Bob Fish and Mike McFall spoke with 1851 Franchise to tell us about the past year, the state of the industry and more.

This brand page has been paid for by BIGGBY COFFEE. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

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EAST LANSING, Mich.&nbsp;—&nbsp;<a href="https://www.biggbyfranchising.com/">BIGGBY® COFFEE</a>, the high-energy coffee franchise with more than 460 locations, is continuing to invest in what matters most — its people — with the announcement that it has joined the&nbsp;<a href="https://www.ana.net/">Association of National Advertisers (ANA)</a>.&nbsp;Guided by a people-first philosophy and a commitment to values-aligned growth, BIGGBY® COFFEE will leverage ANA’s industry-leading training, research, and peer-to-peer communities to accelerate innovation across brand, digital &amp; social, AI, media, loyalty, and pricing strategy, which are key priorities for the brand as it continues to scale nationally while staying deeply rooted in local communities.In recent years, BIGGBY® has kept evolving how it shows up, including a refreshed look and the message “BIGGBY® Makes it Better.” That work has come from what the brand has always believed in: real connection, consistent quality and making everyday moments a little brighter. Through ANA, the team will continue to grow those efforts, learning new ways to improve while being true to who they are.“At BIGGBY® COFFEE, everything starts with people: our team members, our franchise owners and the communities we serve,” said&nbsp;<a href="https://www.linkedin.com/in/ritabettino05/">Rita Bettino,&nbsp;</a>Chief Marketing Officer. “When we invest in our people, we’re investing in better ideas, better experiences and ultimately a better brand. Joining ANA gives our team the chance to keep learning, growing and bringing fresh thinking back into our shops, so we can show up stronger for our franchisees and create even more meaningful moments for our guests.”As BIGGBY® continues to expand across the country, it remains focused on building strong local businesses, supporting franchise owners and creating spaces where people feel welcomed and valued.About The BIGGBY® COFFEE FranchiseBIGGBY® COFFEE, headquartered in East Lansing, Michigan, is a national coffee franchise with over 460 locations across 13 states. Since opening its first store in 1995, BIGGBY® has remained 100% franchise-owned and operates under a fully franchised business model designed to help local entrepreneurs grow successful, community-minded businesses.The company is guided by a people-first philosophy and a commitment to values-aligned growth — supporting franchise owners and baristas, creating positive experiences for guests, and partnering with coffee producers who treat people well, respect the environment, and invest in their communities.In 2024, BIGGBY® introduced a refined visual identity anchored by the tagline BIGGBY® Makes it Better, reinforcing the brand’s dedication to consistent quality, human connection and uplifting everyday interactions.For more information on BIGGBY® COFFEE or franchise opportunities, visit&nbsp;<a href="http://www.biggby.com">www.biggby.com</a>.About the ANAThe Association of National Advertisers (ANA) is the definitive voice of the marketing industry. Since 1910, we have set and advanced the agenda for marketing transformation, connecting over 1,600 member companies to an influential global network, insights and resources that drive growth. Our members represent 20,000 brands and $400 billion in annual marketing investment. Through industry-leading research, the CMO Growth Council, and our proprietary Growth Agenda and Practices, the ANA empowers marketers to shape the future of marketing and create lasting impact for their organizations and the industry.

BIGGBY® COFFEE Joins Association of National Advertisers 

The beloved Michigan-based coffee franchise continues building a better experience for franchisees, baristas and guests.

BIGGBY® COFFEE Joins Association of National Advertisers to Accelerate People-First Growth, Digital Innovation, and Brand Excellence

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BIGGBY® COFFEE Franchise Costs, Fees, Profit and Data for 2026

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BIGGBY® COFFEE Launches Limited-Time Cherry Sakura Red Bull® Lineup for Spring Energy Boost

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Luck Is Brewing: BIGGBY® COFFEE Brings Back Fan-Favorite Irish Cream Lineup for St. Patrick’s Day

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EAST LANSING, Mich. —&nbsp;<a href="https://biggby.com/menu/">BIGGBY® COFFEE</a>, the 460-plus-unit high-energy coffee franchise, is turning up the fun this spring with its first-ever family film collaboration featuring “The Sheep Detectives,” an upcoming movie from Amazon MGM Studios, to create a playful, feel-good experience for guests of all ages.With “The Sheep Detectives” arriving in theaters on May 8, BIGGBY® is giving families a fun way to start the adventure early, bringing the story to life through a limited-time lineup of themed drinks, in-store surprises and social moments designed to make every visit feel a little more magical. Special drinks include: Detective Lily Lemonade, Fainting Sheep Latte, Woolly White Magic Milk and more.In this witty, new breed of mystery, George (Hugh Jackman) is a shepherd who reads detective novels to his beloved sheep every night, assuming they can’t possibly understand. But when a mysterious incident disrupts life on the farm, the sheep realize they must become the detectives. As they follow the clues and investigate human suspects, they prove that even sheep can be brilliant crime-solvers.BIGGBY® is leaning into what it does best: creating small, meaningful moments of joy. From curious kids to coffee-loving parents, this collaboration is all about giving families a reason to press pause on their day and enjoy something together.Whether it’s trying a new drink, spotting themed touches in-store or turning a quick stop into a mini adventure, BIGGBY® is making everyday moments feel a bit more memorable.The collaboration also offers a sneak peek at what’s ahead for the brand, with a refreshed Kids Menu launching this summer, giving even the youngest guests more reasons to love their BIGGBY® runs.Just in time for Mother’s Day weekend, the timing couldn’t be better. It’s the perfect excuse for families to swing by after a movie, meet up for a weekend treat or celebrate mom with something a little more fun than the usual coffee run.“At BIGGBY®, we’re always looking for ways to make someone’s day just a little brighter, and this collaboration is a perfect example of that,” said&nbsp;<a href="https://www.linkedin.com/in/ritabettino05/">Rita Bettino</a>, BIGGBY COFFEE® CMO. “With the movie hitting theaters May 8, we love that families can get a little preview of the fun when they visit BIGGBY®. It’s all about creating those small, happy moments.”The Sheep Detectives opens Mother’s Day, May 8, in theaters everywhere! Rated PG.To find a BIGGBY® COFFEE location near you, visit&nbsp;<a href="http://www.biggby.com">www.biggby.com</a>.&nbsp;About the BIGGBY® COFFEE FranchiseBIGGBY® COFFEE, headquartered in East Lansing, Michigan, is a national coffee franchise with over 460 locations across 13 states. Since opening its first store in 1995, BIGGBY® has remained 100% franchise-owned and operates under a fully franchised business model designed to help local entrepreneurs grow successful, community-minded businesses.The company is guided by a people-first philosophy and a commitment to values-aligned growth — supporting franchise owners and baristas, creating positive experiences for guests and partnering with coffee producers who treat people well, respect the environment and invest in their communities.In 2024, BIGGBY® introduced a refined visual identity anchored by the tagline BIGGBY® Makes it Better, reinforcing the brand’s dedication to consistent quality, human connection and uplifting everyday interactions.For more information on BIGGBY® COFFEE or franchise opportunities, visit&nbsp;<a href="http://www.biggby.com">www.biggby.com</a>.

BIGGBY® COFFEE Teams Up with “The Sheep Detectives"

The high-energy coffee franchise teams up with the family-friendly movie to bring themed drinks and in-store moments designed for both kids and parents.

BIGGBY® COFFEE Teams Up with “The Sheep Detectives” for a Springtime Adventure Full of Fun (and Flavor)

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How BIGGBY® COFFEE Prioritized Love to Become One of Franchising’s Biggest Opportunities

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