On Thursday, Amazon announced its plan to hire more than 100,000 people in the U.S. over the next 18 months, which comes at a time when Trump has been urging companies to employ more Americans. Considering Amazon’s growth throughout the past few years - breaking into the grocery industry and meeting trends like cloud services and on-demand delivery - the company’s plans for a major hiring spree isn’t particularly surprising.

“It’s a very powerful headline, and the timing certainly makes Trump look good,” Ivan Feinseth, an analyst at Tigress Financial Partners LLC, told Bloomberg. “It’s going to happen in the first year and half of his administration. Bezos couldn’t have set him up any better to look good -- timing is everything.”

While an uptick in American hires certainly sounds really positive, research groups have argued that the company’s disruption of the traditional retail industry leads to Amazon eliminating more jobs than it creates.

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Nick Powills

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Nick Powills

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Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.