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The CEO of McDonald&rsquo;s&nbsp;is continuing to bring new ideas to the table in order to turn around sales. According to a <a href="https://www.bloomberg.com/news/articles/2016-11-04/mcdonald-s-planning-significant-boost-in-technology-spending-iv3tpgdp?utm_source=1851franchise.com&utm_medium=article&utm_campaign=bloomberg-mcdonalds-planning-significant-boost-in-technology-spending-7491" target="_blank" rel="nofollow" target="_blank">recent Bloomberg article</a>, the company plans on increasing its investment in digital, which includes a mobile-ordering application and self-serve kiosks.

&ldquo;Enhancing the overall experience is a critical part of us growing our business,&rdquo; said Jim Sappington, executive vice president of operations and technology systems. &ldquo;If we&rsquo;re more convenient, our customers are going to be more willing to come to McDonald&rsquo;s.&rdquo;

The largest restaurant chain in the world continues to fall behind competitors in the industry in regards to technology, despite a recent&nbsp;revival in same-store sales. Rewards programs and mobile apps that Starbucks, Dunkin Donuts, and Taco Bell are providing to customers are bringing them back over and over.

After the all-day breakfast success has slowed down, the company is looking for new ways to get ahead. With positive reactions coming from&nbsp;announcements for&nbsp;antibiotic-free chicken, cage-free eggs, and real butter usage in breakfast muffins, the brand is planning to&nbsp;build on that momentum and plot its comeback with technology.

Check out the <a href="https://www.bloomberg.com/news/articles/2016-11-04/mcdonald-s-planning-significant-boost-in-technology-spending-iv3tpgdp?utm_source=1851franchise.com&utm_medium=article&utm_campaign=bloomberg-mcdonalds-planning-significant-boost-in-technology-spending-7491" target="_blank" rel="nofollow" target="_blank">full article here</a>.

Bloomberg: McDonald’s Planning ‘Significant’ Boost in Technology Spending

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The world’s largest restaurant chain plans a comeback with an increase in technology spending. 

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Bloomberg: McDonald’s Planning ‘Significant’ Boost in Technology Spending

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