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After a year of the restaurant industry struggling with sluggish traffic, Domino’s Pizza Inc. shares are up 45 percent this year, and Papa John’s International Inc. is up over 60 percent. Some blame the slow traffic as a result of presidential election anxieties about minimum wage and immigration. But the pizza industry has not only remained unscathed, but has thrived.

“Restaurants that have succeeded this year have been the ones that have addressed convenience,” says Stephen Anderson, an analyst at Maxim Group LLC. “The pizza chains have done a good job at this.”

Pizza delivery, unlike any other food option, is cheap, fast, incredibly effortless on the consumer’s part and has integrated technology in way that allows pizza lovers to embrace their ultimate couch potato-ness. This year alone, Domino’s added five new ordering methods, like ordering from an Apple TV or through Twitter or Facebook.

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Nick Powills

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Nick Powills

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Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.

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