With the U.S. almost completely saturated, Taco Bell is looking to international markets for development. According to Bloomberg, one of the highest priorities on its list as it aims to expand on a global level is Australia.
Taco Bell opened its first Australian restaurant in Brisbane last November, and so far, sales are several million dollars higher than a typical unit. That’s why the brand is now working with its franchisee in the country to fuel rapid growth. In an interview quoted by Bloomberg, Liz Williams, Taco Bell International’s president, said, “We’re talking to them about some pretty explosive growth. It’s going to be a top market for us.”
What positions Taco Bell for rapid growth in international markets is a lack of Mexican food options outside of the U.S. In Australia, for example, the brand sells California burritos, quesadillas and nachos as well as beer and margaritas. Taco Bell isn’t the only fast food chain that’s experiencing success in the country—McDonald’s is seeing growth in Australia, too.
