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Bob Evans Restaurants announced a partnership with championship-winning Ohio State University football coach Urban Meyer in a news release on Monday. The Columbus, Ohio-based restaurant chain elected to pair with Meyer, a native Ohioan and fan of the brand, for a multi-channel deal that includes TV spots, radio and digital ads and in-restaurant advertising. Additionally, the partnership will kick off new product launches for ‘The Everything Breakfast’ and ‘Biscuit Bowls’ as the college football season carries on throughout the fall.

"We couldn't think of a better fit for our first Head Breakfast Coach than Urban Meyer. We expect Coach Meyer to bring out the best in us as he comes to the table with a winning attitude, impressive football resume and of course a mutual appreciation for farm fresh quality and hearty breakfast foods. We're ready for whatever play he throws at us," president and CEO Saed Mohseni said in a statement.

Read the full release here.

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Madeline Lena

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Madeline Lena

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Maddie has spent her career in the media industry, serving in various editorial roles before migrating into a hybrid content strategy and PR role with No Limit Agency. Her passion for storytelling and love of writing help her create meaningful content on behalf of her clients and fulfill No Limit Agency’s mission to tell people-driven stories. 

Maddie is a graduate of Saint Louis University, where she studied Communications with a focus in journalism and media studies as well as Sports Business. In her spare time, Maddie can be found exploring Chicago’s food scene, watching an NBA game or lamenting over her middling fantasy baseball team.

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