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Bow Down to the King; Now You Can Uber Eats Your Beloved BK

Burger King becomes the latest QSR to partner with a third-party delivery service.

By Taylor Karg1851 Franchise Contributor
Updated 9:09AM 10/17/19

Did someone say Whoppers on the couch? Chicken fries in front of the TV? Onion rings in the bathtub? Thanks to Uber Eats, now you can eat your favorite Burger King menu items at home, in any room of your choosing. 

According to Restaurant Business Online, Burger King announced that Uber Eats customers—which now includes regular Uber users as of the parent company’s absorption of the delivery provider in June—can now get whoppers delivered anytime, anywhere (well, within reason). 

Previously, Burger King was only available via DoorDash. “We know our guests value convenience,” said Burger King North America President Chris Finazzo. “Adding the Burger King brand to Uber Eats is another way we will meet the demands of millions of people on this platform.”

More restaurant chains have started using multiple providers, sensing that customers are loyal to one or the other of the larger delivery companies, Restaurant Business says. That being said, chains like McDonald’s and Burger King have been solidifying deals with multiple providers after initially signing exclusive contracts to a single service, according to Restaurant Business. 

Wendy’s, a QSR chain only available for delivery via DoorDash, announced that it plans to use other third-party delivery services next year, stating that expanding to Uber Eats, Grubhub and others will give the company access to more consumers. 

Just as more and more companies announce third-party delivery partnerships, there are still some QSR who are pushing back. According to QSR Magazine, Domino’s isn’t exactly keen on the idea of implementing a third-party delivery service. Domino’s Chief Executive Ritch Allison said that the company believes “third-party delivery is extracting profitability out of the restaurant industry for those players signing up,” given restaurant’s required cost of service, which some restaurateurs worry siphons off too much of the bottom line.

It will be interesting to see which restaurants conform and which resist. 

This writer is all for third-party delivery services, but that’s just for her own personal laziness. 

Read the full Restaurant Business Online article here