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Brandau: Qdoba’s ‘extra’ special marketing win

Qdoba Mexican Grill’s latest marketing move is brilliant, calling out competitors for “nickel and diming” customers who request special extras on their burritos and entrees, namely guacamole and queso. But ask any consumer who loves fast-casual Mexican restaurants and can’t resist getting guac (guil.....

By MARK BRANDAU
SPONSOREDUpdated 1:53 PM • 10/09/14

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