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Spotify’s popular Discover Weekly playlist can now be sponsored by advertisers. According to a report by TechCrunch, the music streaming service announced today that it has begun beta testing this new feature.

Spotify’s Discover Weekly playlists are customized for each user using artificial intelligence. According to the report, sponsorships of Discover Weekly will allow brands to “own the personalized listening experience.”

Before this announcement, brands like Dunkin Donuts have run audio or video ads in ad breaks and sponsored other editorial playlists curated by Spotify. According to the report, Discover Weekly listeners stream more than twice the amount that users who don’t listen to the playlist do.

Spotify recently surpassed 200 million monthly active users, according to the article. Read the full story here.

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Madeline Lena

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Madeline Lena

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Maddie has spent her career in the media industry, serving in various editorial roles before migrating into a hybrid content strategy and PR role with No Limit Agency. Her passion for storytelling and love of writing help her create meaningful content on behalf of her clients and fulfill No Limit Agency’s mission to tell people-driven stories. 

Maddie is a graduate of Saint Louis University, where she studied Communications with a focus in journalism and media studies as well as Sports Business. In her spare time, Maddie can be found exploring Chicago’s food scene, watching an NBA game or lamenting over her middling fantasy baseball team.

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