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Spotify&rsquo;s popular <a href="https://spotifyforbrands.com/en-US/ad-experiences/sponsored-playlist?utm_source=1851franchise.com&utm_medium=article&utm_campaign=brands-can-now-sponsor-discover-weekly-playlists-on-spotify-2708800" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Discover Weekly</a> playlist can now be sponsored by advertisers. According to a report by <a href="https://techcrunch.com/2019/01/07/spotify-will-let-now-brands-sponsor-its-discover-weekly-weekly-playlist/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=brands-can-now-sponsor-discover-weekly-playlists-on-spotify-2708800" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">TechCrunch</a>, the music streaming service announced today that it has begun beta testing this new feature.

Spotify&rsquo;s Discover Weekly playlists are customized for each user using artificial intelligence. According to the report, sponsorships of Discover Weekly will allow brands to &ldquo;own the personalized listening experience.&rdquo; 

Before this announcement, brands like Dunkin Donuts have run audio or video ads in ad breaks and sponsored other editorial playlists curated by Spotify. According to the report, Discover Weekly listeners stream more than twice the amount that users who don&rsquo;t listen to the playlist do.

Spotify recently surpassed 200 million monthly active users, according to the article. Read the full story <a href="https://techcrunch.com/2019/01/07/spotify-will-let-now-brands-sponsor-its-discover-weekly-weekly-playlist/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=brands-can-now-sponsor-discover-weekly-playlists-on-spotify-2708800" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">here</a>.

Spotify, music streaming service, Discover Weekly, brand sponsorship

Brands Can Now Sponsor Discover Weekly Playlists On Spotify

1851 Franchise

Music streaming service Spotify has opened up one of its flagship features for sponsorship.

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TruBlue Home Service Ally

Why TruBlue is the Ideal Franchise for Multi-Unit Owners: Scalable Growth With a Purpose

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Onigilly Japanese Kitchen

Koji Kanematsu Turned a 2,000-Year-Old Japanese Staple Into One of the Most Scalable Restaurant Franchise Models

koji-kanematsu-turned-a-2000-year-old-japanese-staple-into-one-of-the-most-scalable-restaurant-franchise-models

Lindora

Celebrating the Nurse Behind the Mission: How Melinda Endricks Is Powering Lindora’s Growth and Impact Nationwide

celebrating-the-nurse-behind-the-mission-how-melinda-endricks-is-powering-lindoras-growth-and-impact-nationwide

Sola Salons

Sola Salons Targets Chicago for Strategic Franchise Growth

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Melting Pot

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How Melting Pot Franchisees Drive Year-Round Success Through Strategic Promotions and Local Marketing

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Brands Can Now Sponsor Discover Weekly Playlists On Spotify

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