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Spotify&rsquo;s popular <a href="https://spotifyforbrands.com/en-US/ad-experiences/sponsored-playlist?utm_source=1851franchise.com&utm_medium=article&utm_campaign=brands-can-now-sponsor-discover-weekly-playlists-on-spotify-2708800" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Discover Weekly</a> playlist can now be sponsored by advertisers. According to a report by <a href="https://techcrunch.com/2019/01/07/spotify-will-let-now-brands-sponsor-its-discover-weekly-weekly-playlist/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=brands-can-now-sponsor-discover-weekly-playlists-on-spotify-2708800" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">TechCrunch</a>, the music streaming service announced today that it has begun beta testing this new feature.

Spotify&rsquo;s Discover Weekly playlists are customized for each user using artificial intelligence. According to the report, sponsorships of Discover Weekly will allow brands to &ldquo;own the personalized listening experience.&rdquo; 

Before this announcement, brands like Dunkin Donuts have run audio or video ads in ad breaks and sponsored other editorial playlists curated by Spotify. According to the report, Discover Weekly listeners stream more than twice the amount that users who don&rsquo;t listen to the playlist do.

Spotify recently surpassed 200 million monthly active users, according to the article. Read the full story <a href="https://techcrunch.com/2019/01/07/spotify-will-let-now-brands-sponsor-its-discover-weekly-weekly-playlist/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=brands-can-now-sponsor-discover-weekly-playlists-on-spotify-2708800" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">here</a>.

Spotify, music streaming service, Discover Weekly, brand sponsorship

Brands Can Now Sponsor Discover Weekly Playlists On Spotify

1851 Franchise

Music streaming service Spotify has opened up one of its flagship features for sponsorship.

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Melting Pot

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Lexington Herald Leader: This Restaurant Chain Eyes a Return to Lexington After 10 Years

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Keke's Breakfast Cafe

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Empowering Leadership, One Pancake at a Time: How John and Kimberly Ehrhard Are Building a Franchise Legacy with Keke’s Breakfast Cafe

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Comfort Keepers

More Than a Caregiver: Loretta Smith's Support Extends to Fellow Caregivers, Clients and the Community

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Melting Pot Names New CEO, Celebrates 50th Anniversary With Continued Growth and Leadership Promotions

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Layne's Chicken Fingers

Texas Layne’s Franchisee Secures Real Estate in Austin, Set To Open Early Next Year

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Brands Can Now Sponsor Discover Weekly Playlists On Spotify

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