The craft beer industry is booming in America, and as a result, The Brass Tap’s nationwide development is mirroring its success. Known for its partnerships with local craft breweries in the communities it serves, along with quality food and entertainment, The Brass Tap has created a dynamic atmosphere that customers and franchisees want to be a part of.
The brand opened 12 new locations in the first three quarters of 2017, with six more currently in development, growing the system by 20 percent year-over-year and closing in on the signature 50th-location milestone.
According to Chief Development Officer Jean Baudrand, this year has helped to cement the brand’s future growth momentum.
“We have seen significant growth over the last 12 months,” said Baudrand. “The quality of the environment that we have built at our Brass Tap locations is a huge driving factor for potential franchisees and is bringing more experienced operators to the forefront of our candidate pool. By continuing along this path, we aim to have one of the best craft beer bar franchise opportunities in the industry.”
In addition to being an established brand with a proven systems and processes, The Brass Tap also offers a competitive advantage to qualified candidates interested in opening multiple units. To emphasize its commitment to bringing the best operators on board, the brand reduces franchise fee's for two through four and waves the franchise fee for location number five entering into an Area Development Agreement.
“We want to attract quality operators in our system,” said Baudrand. “It is important to us that we show our operators that we are committed to growing our brand. We are very selective with our franchisees, and we are willing to do our share to get the right operator into our system. That’s why we offer the industry’s most competitive offer for multi-unit franchisees.”
The brand is not only exclusive when vetting candidates but also employs a similar approach when it comes to its physical design, utilizing its 3,200 square-foot footprint to include an upscale bar area, large patio and allowing franchisees to customize their design to incorporate local flavor.
“By keeping our locations relatively small, we are able to capture that neighborhood bar feel,” said Baudrand. “Keeping the square footage definitive while offering local craft beers and a unique design ensures that we don’t become cookie cutter, but remain a cohesive brand.”
Baudrand also highlights the fact that The Brass Tap stands out based on the wide variety of entertainment that their taprooms offer. Each location offers a variety of sports on their high definition TV's, hosts trivia nights, along with Tap Take-overs and Kill the Keg nights, and proves its loyalty to the community by asking local musicians to entertain for the evening.
The Brass Tap currently has 47 units in operation across the United States. Due to Baudrand’s leadership and strong development focus, the brand will have 50 units by early 2018 and is poised for even more rapid growth throughout the year.
As craft beer sales continue to rise in the United States, The Brass Tap has positioned itself well as a solid business opportunity for potential franchisees.
The Brass Tap is a Tampa, Florida-based craft beer bar and entertainment venue known for its extensive brew offerings, specialty cocktails and premium wines that pair perfectly with a select menu of tasty food. Every location provides space for social entertainment, with a unique vibe created through live music, trivia, sports, exclusive beer tastings and tap takeovers. The Brass Tap offers Franchise opportunities to selected owners to continue to grow its family of almost 50 bars in 22 states. For more information visit: thebrasstapfranchise.com