The Brass Tap

Matthew Luciano and Crystal Coslop are packing up their New Jersey home and heading for South Carolina to introduce their favorite franchise,&nbsp;<a href="https://1851franchise.com/brasstap">The Brass Tap</a>, to the people of Charleston.&nbsp;The couple have been around the bar industry throughout their lives and have dreamed of business ownership for as long as they can remember. In Vineland, New Jersey, Luciano came across <a href="https://thebrasstapfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=charleston-residents-and-industry-veterans-bringing-the-first-the-brass-tap-to-charleston-2722393" target="_blank" rel="nofollow">The Brass Tap</a>, and it soon became a neighborhood favorite. When the pair began exploring business opportunities of their own, they were pleased to find out The Brass Tap was a franchise they could open themselves. After falling in love with the brand, the couple is excited to personalize their location to the Charleston community and look forward to hosting exciting events in the near future.&nbsp;1851 Franchise: Frame your personal story for us.&nbsp;What did you do before franchising, and how did you decide franchising made sense for you?Crystal:&nbsp;I started and run a company where I work with adults with developmental disabilities and mental health diagnoses. I have been doing it for seven years and have about 80 patients right now. I love the field, but as you can imagine, it is a pretty high burnout industry. Before that, I worked as an emergency communications operator. I grew up in the bar scene, so I have front end and back end experience. There’s still stress in the bar environment, but it's a different kind of stress. You get to see people happy.&nbsp;Matthew: This has been something I've been dreaming of ever since I was little. I’ve been a bartender for 20 years in various roles, but right now I own a landscaping company that I've been doing off and on for the last 15 years. During that time, I took a little hiatus and went back to school to get my master's degree in criminal justice. However, the whole reason I even went into landscaping was for a stepping stone to bar ownership. When I imagined having my own bar, I never thought of owning a franchise. Having my own bar and space was important. We worked with a different franchise briefly at the end of last year, but that did not work out. It just wasn't a good fit. But the upside was that it led us to The Brass Tap.&nbsp;My bartending experience is pretty wide-ranging, from your basic sports bar and Irish pub to a nonprofit organization that worked with the Dave Matthews Band. I bartended for them for eight years, doing private events and things like that. Now I just bartend at the local Italian American civic club.&nbsp;1851: What was your perception of franchising prior to becoming a franchisee, and what do you want people to know about franchising now that you are in it?Matthew:&nbsp;Prior to when we started working with our first franchise, I was leery of franchising. I thought I would end up basically being a bar manager, and I wanted ownership. I don't want to relinquish that to go and work for somebody else. That's what initially steered me away from it, but when I started doing my research, I learned that's not really the case. You own that business, but you have the support of the franchisor.&nbsp;Crystal:&nbsp;I agree. I came from a setting where it was not a franchise, and it was chaos. You don't realize how chaotic it is until you compare them side by side. You listen to the support team and learn that everyone here has a specialty, and if you ever have a problem with marketing, IT or anything else. there’s someone to go to. You can bounce ideas off of each other or call if you have issues. So, franchising I think is the better way to go.1851:&nbsp;What made you pick this brand? What excites you most about this company?Matthew:&nbsp;It has the atmosphere that I've been looking for. If I had to close my eyes and design a bar in my head, which I've done a million times, this is kind of it. You can change things up with The Brass Tap, and they don't want them all to look exactly the same. They're not Applebee's. They want you to be able to put your own stamp on it.&nbsp;Crystal:&nbsp;I think the biggest thing for me was that we had no idea that it was a franchise until we went on the website. With other franchises, there’s less creative control and we wanted to make sure we could do certain things.&nbsp;1851:&nbsp;What do you hope to achieve with your business? What are your plans for growth?&nbsp;Matthew: I hope to achieve a good work-life balance and finally be doing something that I've loved to do. My ultimate goal would be to eventually pass my landscaping business on to my son. He's going to take over ownership of that, and then we’re going to open up multiple The Brass Taps. Our ultimate goal is to have multiple locations.&nbsp;Crystal:&nbsp;I'm pretty much the same. My job is 24/7. You will get called at two in the morning for things, and I'm sure that there will be times at The Brass Tap where we have unforeseen things happen and we get called in the middle of the night for something with the bar. But it really will give us a little room to breathe. We want to be happy in what we do, even if we spend a lot of time there.&nbsp;1851:&nbsp;What is the one thing about your story you want us to know?Crystal: Working with people who have disabilities and seeing their levels of functioning, I know that they still want to do the same things that everyone else does. So when I walk into anywhere I look for ADA compliance, because that's just something that stands out to me. I want to make sure that everyone is enjoying themselves and safe.&nbsp;Matthew:&nbsp;Working with the Dave Matthews Band stands out. We built that organization from scratch. Dave picked us up, and we did a lot for charity.&nbsp;1851:&nbsp;What advice do you have for other people thinking about becoming a franchise owner?Matthew: Plan ahead, do your research and don’t rush! Make sure it's a good fit. It's a marriage that will last for years. Do what you love.&nbsp;Crystal:&nbsp;Don't be afraid to continue asking questions. There are no dumb questions, and transparency is key.

Charleston Residents and Industry Veterans Bringing the First The Brass Tap to Charleston

1851 Franchise

Matthew Luciano and Crystal Coslop are making their dreams come true and finding a better work-life balance with The Brass Tap.

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In an era when consumers are craving connection more and more, the essential “third place” outside of home and work is becoming increasingly important. While the traditional bar fills this gap in some markets, the modern consumer is looking for something more than a neon sign and a few standard pours.&nbsp;<a href="https://thebrasstapfranchise.com/">The Brass Tap</a>, the 50-plus-unit American tavern franchise, addresses the evolving demand perfectly.With a rotating selection of craft beers, creative cocktails, curated wines, elevated tavern fare and a community-first philosophy,&nbsp;<a href="https://1851franchise.com/brasstap/info">The Brass Tap</a> has positioned itself as a key player in the booming upscale bar &amp; grill segment.“We’ve created an environment in The Brass Tap where the food and beverage program is the star, but the hospitality is another key aspect,” said&nbsp;<a href="https://www.linkedin.com/in/chris-elliott-7365a6b">Chris Elliott</a>, CEO. “Today’s consumer wants more than just a drink or a meal. They want an experience that feels tailored to both their tastes and their community. With 45-plus taps that rotate consistently, guests have a reason to keep coming back to see what’s new.”<h2>Filling the Gap Between Local Dive and Overpriced</h2>Currently, many diners are caught between two extremes: an unrefined dive bar and an overly formal, white tablecloth restaurant. The Brass Tap occupies a sweet spot in between the two, offering a high-quality menu and a relaxed “neighborhood hangout” atmosphere.&nbsp; The Brass Tap is the local bar &amp; grill where something good is always going on.As the hospitality industry shifts toward eatertainment and specialized menus, The Brass Tap caters to foodie culture and craft beer aficionados alike.&nbsp;With 45-plus craft beers on rotation and a extensive lineup of creative cocktails at Brass Tap locations, the brand serves as a destination for discovery. In a market where consumers are increasingly curious about the stories behind their food and beverages and where they’re sourced, a neighborhood tavern with local favorites and a uniquely culinary menu is a clear standout.<h2>A Curated Journey Through 45+ Rotating Taps</h2>One of The Brass Tap’s key differentiators is its thoughtful approach to beer. Rather than offering a static menu of a few generic brands, every Brass Tap location has an expansive rotating selection of craft beers, including national gems and local favorites.For The Brass Tap, this represents a focus on curation, not just an emphasis on quantity. Each location works to ensure local breweries are represented to give a taste of the neighborhood, along with rare finds from across the globe. This localized approach further backs The Brass Tap’s reputation as a unique, independent bar rather than a cookie-cutter concept.“The craft beer movement represents a clear shift in consumer behavior,” Elliott said. “Guests enjoy the exploration aspect of trying new craft beers, and they love being able to come in seeking a familiar option and leave having discovered a local favorite they previously didn’t know existed.”<h2>An Elevated Menu in a Connection-Driven Space</h2>In many cases, the creative beverage lineup is the initial draw to The Brass Tap, but the elevated menu and welcoming atmosphere keep people around. By moving beyond the fried food approach to bar menus, offering a menu with things like an Asian BBQ chicken sandwich, fish tacos and crispy brussels sprouts, The Brass Tap appeals to a broader customer base and provides an elevated dining experience that can’t be found at traditional bars.The culinary aspect of the brand is paired with a robust schedule of events like live music, trivia, and game nights that draw guests in for true experiences at their local Brass Taps.“Each local Brass Tap is the heart of the neighborhood it serves,” Elliott said. “People are hungry for real-world connection, and we provide the space and opportunity for this.”<h2>Building for the Future</h2>With over 50 Brass Tap locations and another 50-plus in development, the brand is rapidly expanding its presence while maintaining the welcoming atmosphere that creates the brand’s local soul. The vision remains clear: to easy-going neighbors looking to have a drink, a bite, and a good time, The Brass Tap is the bar &amp; grill with local vibes, where something good is always going on.&nbsp;“As we grow, we remain committed to finding partners who are passionate about hospitality and want to be a staple in their communities,” Elliott said. “Our vision is to continue scaling while maintaining the local feel that makes The Brass Tap special.”To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/brasstap/info">https://1851franchise.com/brasstap/info.</a>&nbsp;

The growing American tavern franchise fills a void in the market with an elevated culinary and beverage experience and an accessible, community-focused atmosphere.

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With a hand-crafted beverage program, elevated menu and welcoming neighborhood bar atmosphere,&nbsp;<a href="https://thebrasstapfranchise.com/">The Brass Tap</a>, the 50-plus-unit American tavern franchise, has carved out a powerful niche in the larger food and beverage space. With smart buildout models and top-performing locations exceeding average unit volumes of $2.3 million, the model serves as a platform for savvy investors looking to bring a fresh, community-focused concept to their markets.“<a href="https://1851franchise.com/brasstap/info">The Brass Tap</a> is a one-of-a-kind model that offers a new take on the traditional bar or restaurant concept,” said CEO&nbsp;<a href="https://www.linkedin.com/in/chris-elliott-7365a6b">Chris Elliott</a>. “By combining a diverse range of beers, cocktails, and wines, with a menu that goes beyond the fried bar food most people have come to know, and a truly welcoming atmosphere, The Brass Tap is a franchise opportunity that will fill a very real gap in the communities it enters. This, combined with the strategic backing of&nbsp;<a href="https://www.fscfranchiseco.com/">FSC Franchise Co.</a>, makes The Brass Tap a top investment option.”<h2>An Evolving, Industry-Leading Brand</h2>Founded in Wesley Chapel, Florida, in 2008, The Brass Tap started with a vision for the “Ultimate Beer Bar.” The craft beer industry was taking off, and there was a growing demand. Focusing specifically on beer differentiated The Brass Tap among consumers.&nbsp;However, as the market has shifted, The Brass Tap has, too. Driven by consumer data, the brand added full kitchens to every location, and average unit volumes increased dramatically. The Brass Tap was more aligned with the “neighborhood bar and grill” model, welcoming a wider range of guests and encouraging them to stay longer — and spend more. By thinking bigger than the beer bar model, The Brass Tap turned a quick drink into a full-service dining experience.The Brass Tap’s ongoing evolution has also included a strategic look at the beverage program. Craft beer is still a big part of the brand, but the incorporation of domestic beers, hand-crafted cocktails, and fan-friendly wines broadens the customer base and ensures no guest is left out.&nbsp; Today, The Brass Tap is the neighborhood bar &amp; grill where something good is always going on.&nbsp; Locally owned and locally loved since 2008, it’s the lively place to find an impressive selection of domestic and craft beers, handmade cocktails, and curated wines, paired alongside a creative menu of elevated tavern fare.&nbsp; With sports on wall-to-wall large screen TVs, and plenty of room for all your friends, family, and neighbors to gather in a casual and comfortable space, The Brass Tap has become a destination for anything from first dates to a group of fans watching a big game.“Historically, we’ve been married to craft beers, but by taking a step back, we’ve been able to pivot and appeal to anyone who drinks beer — and those who don’t,” Elliott said. “Now, we have more domestic and imported beers, as well as things like margaritas and sangria. That’s done really well for us. Our continued evolution has brought significant operational improvements and menu upgrades that attract a much broader customer base and yield a better guest experience each time.”<h2>Real Estate Expertise and Flexibility</h2>The Brass Tap’s unique offerings position it well to fit in a range of markets, and a smart design and buildout process only compounds these perks. The brand focuses on high-visibility locations, typically ranging from 3,200 to 3,600 square feet, which is more efficient than traditional casual dining chains.&nbsp;This smaller footprint allows franchisees more flexibility in their site selection and lets them cast a wider net as they work to identify spots where The Brass Tap will truly thrive. Still, they’re not doing it alone. Each franchisee receives personalized support from the franchisor, including deep demographic analysis to identify trade areas that are already primed for the elevated social environment The Brass Tap offers.By keeping square footage lower and incorporating a patio space, The Brass Tap maximizes revenue-generating space while keeping overhead costs more manageable for the franchisee. This provides real estate flexibility that positions The Brass Tap to thrive in secondary and tertiary markets where the economics may not make sense for a larger, more expensive model.<h2>Franchisee Support Backed by FSC Franchise Co.</h2>Investing in The Brass Tap is more than just buying a restaurant. In addition to becoming a part of The Brass Tap franchise system, owners become a part of the larger FSC Franchise Co. family, a multi-brand powerhouse that includes Beef ‘O’ Brady’s Family Sports Pub and Newk’s Eatery. This corporate backing provides additional economies of scale and a level of sophistication and infrastructure that is hard to find in the craft beer space. With FSC, franchisees have access to an established supply chain, marketing expertise and a smart tech stack that drives operational simplicity.From the time the franchise agreement is signed throughout the lifetime of the business, Brass Tap owners have a support system behind them. New franchisees attend a comprehensive training program, receive site selection and grand opening support, and, once launched, participate in ongoing business coaching surrounding things like growing sales, unit-level economics, and menu updates.“The platform model has been a major advantage for us,” Elliott said. “By bringing concepts together under the FSC umbrella, we find incredible economies of scale and shared best practices. Whether it’s combining development functions or tech stacks, our leadership team is focused entirely on franchisee success and providing the tools they need to build thriving businesses.”<h2>The Ideal Brass Tap Franchisee Candidate</h2>As The Brass Tap grows, it is looking to partner with franchisees who are aligned with the brand’s purpose and vision. While the model can work for multi-unit owners, the most successful Brass Tap owners are those who are “The Mayors of the Market” — the community-driven leaders who enjoy the social and service aspects of the business. More than just a name, The Brass Tap is about creating a safe, vibrant space where neighbors gather to connect and celebrate.“The best way to stay relevant is to listen to what customers want, then deliver it with excellence,” Elliott said. “We want partners who are passionate about this mission. The ‘Mayors of the Market,’ who enjoy community engagement and have the grit to work the business, are the ones who truly thrive with The Brass Tap.”With protected territories and a relatively modest investment compared to other full-service bar concepts, The Brass Tap is an ideal vehicle for hospitality-driven entrepreneurs seeking long-term growth. To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/brasstap/info">https://1851franchise.com/brasstap/info</a>.&nbsp;

While the food and beverage market remains volatile for many brands, the American tavern franchise leverages an upscale beverage program and elevated menu in an economically savvy model.

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Charleston Residents and Industry Veterans Bringing the First The Brass Tap to Charleston

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