The Brass Tap

The competition for real estate is heating up for franchise groups. According to a <a href="http://www.franchisetimes.com/October-2016/Getting-a-foot-in-the-door-with-developers/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-times-getting-a-foot-in-the-door-with-developers-6439" target="_blank" rel="nofollow" target="_blank">recent Franchise Times article</a>, the relationships that FSC Franchise Co., the franchisor of The Brass Tap, has built with developers is really paying off in securing space for new locations.

&ldquo;It is great to have a developer that really understands us, our concept and our ability,&rdquo; says Peter Petrosian, chief development officer at Tampa-based FSC Franchise Co., which is the franchisor for The Brass Tap and Beef &lsquo;O&rsquo; Brady&rsquo;s restaurants.

WP Glimcher Inc. is one of the developers that FSC Franchise Brands has fostered a relationship with, and the two have done a number of deals together for Beef &lsquo;O&rsquo; Brady&rsquo;s and The Brass Tap around the country.

One of the top reasons for building that relationship is that a&nbsp;developer will be more interested in the franchise concept if they have a relationship with the brand and fully understand the model. Once they have an opening, your brand will be top of mind when a landlord needs to fill the space. The developer will also have a better understanding of whether or not the space is a good fit for your brand and can steer you away from choosing the wrong location.

By participating in industry trade shows and events, having a good track record, and telling the brand&rsquo;s development story to developers, franchisors can get noticed by developers to start building those&nbsp;relationships.

As is the case with any relationship, trust is a key element. &ldquo;When we are out looking for retailers and restaurants and service uses for our projects, we are looking for concepts that are not only good for our projects, but we are looking for people we can trust,&rdquo; says Paul Ajdaharian, executive vice president of community and lifestyle centers for WP Glimcher.

<a href="http://www.franchisetimes.com/October-2016/Getting-a-foot-in-the-door-with-developers/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-times-getting-a-foot-in-the-door-with-developers-6439" target="_blank" rel="nofollow" target="_blank">Click here</a> to read the full article.&nbsp;

Franchise Times: Getting a Foot in the Door with Developers

1851 Franchise

To get ahead in the competitive real estate arena, franchisors need to build relationships with developers. 

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The Brass Tap Signs 5-Unit Deal in Savannah Area, Increases Georgia Presence

The Brass Tap Accelerates California Momentum With New Developments Planned For the Central Valley and Bay Area 

The Grandfather and Granddaughter Team of Woody Brothers and Caitlin Nelms are Bringing Beef ‘O’ Brady’s to Albertville, Alabama

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Raleigh Magazine: The Brass Tap Opens First North Carolina Location

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Retail & Restaurant Facility Business: FSC Franchise Co. Plans for Expansion After Record Year

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Franchise Bible Coach Radio: How Beef ‘O’ Brady’s Quickly Rolled Out New Strategies to Adapt to COVID-19

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FSR Magazine: Beef ‘O’ Brady’s CEO Looks to June for COVID-19 Breakthrough

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FSC Franchise Co. Opens 6 Restaurants, Introduces New Menu Items in Q1 To Support Ongoing Expansion

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FSC Franchise Co. Reports Mid-Year Momentum with 31 New Signings and 11 Openings Across Beef ‘O’ Brady’s and The Brass Tap

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Monterey Herald: Franchisee Returns to Marina to Open The Brass Tap

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FSC - EOY Wrap-Up Press Release - December - 1851 Franchise

FSC Franchise Co. Celebrates Milestone Year as It Closes Out 2024 and Looks Ahead to 2025

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Memphis Business Journal: Beef ‘O’ Brady’s and The Brass Tap Are Looking to Grow with New Franchisees

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Franchise Times: Getting a Foot in the Door with Developers

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