FSC Franchise Co. Reports Mid-Year Momentum with 31 New Signings and 11 Openings Across Beef ‘O’ Brady’s and The Brass Tap

TAMPA, FL — FSC Franchise Co., the parent company of Beef ‘O’ Brady’s, The Brass Tap and Newk’s Eatery, proudly announced a strong mid-year performance for 2024, highlighted by substantial growth, strategic market entries and exciting new initiatives across its portfolio of brands.

“Our team's dedication and strategic vision have allowed us to achieve impressive growth in the first half of the year,” said Chris Elliott, CEO of FSC Franchise Co. “We are committed to continuing this momentum and delivering exceptional value to our franchisees and customers.”

Beef ‘O’ Brady’s has shown great stability, with top quartile stores tracking at an impressive $2.4 million in annual sales. Year-to-date, Beef ‘O’ Brady’s has signed four new deals, opened one new store, and plans to open two additional locations by year-end. The brand anticipates signing five more deals this year.

New initiatives include the testing of a “Bigger, Better, Bolder” daily specials strategy and a steak promotion in the second half of the year. Additionally, a new prototype featuring a family arcade is in development, promising to enhance the customer experience.

The Brass Tap continues to innovate and attract customers, with a top quartile average of $2.1 million. The brand has signed 17 new deals and opened 10 new locations, including a record-setting opening in Marina, California, which generated $110,000 in its first week. 

The Brass Tap expects five more openings by the end of the year and is rolling out a 4.0 remodel and conversion. This next iteration will include enhanced tap wall offerings, such as tapped wines, more domestic and imported beers, and even cocktails. A notable addition is the conversion of a Beef ‘O’ Brady’s location to a Brass Tap with a more bistro-like menu featuring higher-end entrees.

Across both brands, FSC Franchise Co. projects 17 new openings this year, with 14 for The Brass Tap and three for Beef ‘O’ Brady’s. Looking ahead to 2025, the company anticipates 20 new openings, including 15 Brass Taps and five Beef ‘O’ Brady’s, based on the current development pipeline. FSC Franchise Co. also plans to sign a total of 40 new deals across both brands this year, bolstering its growth trajectory.

The year has seen successful market entries in Kingwood, Texas; Philadelphia, Pennsylvania; Marietta, Georgia; Marina, California; and Eufaula, Alabama. Upcoming openings include locations in Hollister and Anaheim Hills, California; Raleigh, North Carolina; and Lubbock, Texas, further expanding the brands’ footprint.

FSC Franchise Co. is also excited about the performance of its new sister company, Newk’s Eatery, which continues to complement its portfolio.

“Newk's Eatery is ready to usher in a new era of growth,” said Frank Paci, CEO of Newk's Eatery. “This 20-year-old brand has an amazing, family-run legacy, but we've continued to improve the business model and operations and there has really never been a better time to join our franchise.” 

Looking ahead, Newk’s is poised for growth and aims to add around 10 new franchisees over the next year to its existing 90+ locations in the U.S.

“We are very optimistic about the second half of the year,” said Elliott. “With our new promotions, strategic initiatives, and strong development pipeline, we are well-positioned to continue our momentum and achieve our growth targets.”

ABOUT FSC:

FSC Franchise Co. is the industry-leading franchisor behind Beef ‘O’ Brady’s and The Brass Tap, with over 180 locations across the United States. Beef ‘O’ Brady’s, with 143 locations in 21 states, is a family sports pub concept that provides the perfect atmosphere for friends and families to watch the game and grab a bite. The Brass Tap, a craft beer bar and entertainment venue with 40 current locations in 16 states, is known for extensive localized brewery offerings, specialty cocktails and premium wines paired perfectly with a select menu of upscale shareables. 

ABOUT BEEF 'O' BRADY’S

Beef ‘O’ Brady’s is a franchise of family sports pubs that provides the perfect atmosphere for friends and families to watch the game and grab a bite. With a focus on providing value without sacrificing quality, the Beef ‘O’ Brady’s menu features delicious family favorites like award-winning wings, fresh Angus burgers, crisp salads, USDA Choice Cut sirloin, and grilled salmon, along with a kids’ menu and a full bar for the adults. Beef 'O' Brady's is strongly dedicated to community involvement through ongoing partnerships with local schools, youth sports leagues and other community groups. Beef 'O' Brady's currently operates 140 locations in 21 states. For more information about franchising opportunities, visit http://www.beefobradysfranchise.com/.

ABOUT THE BRASS TAP

The Brass Tap is a Tampa-based craft beer bar and entertainment venue known for its extensive localized brewery offerings, specialty cocktails and premium wines paired perfectly with a select menu of upscale shareables. Every location provides a unique space for social gatherings and entertainment, with an unparalleled atmosphere created through live music, trivia, sports, exclusive beer tastings and tap takeovers. For more than 10 years, The Brass Tap has offered franchise opportunities to qualified operators, continuing to grow its family of 50+ bars in 16 states. For more information, visit http://thebrasstapfranchise.com/.

ABOUT NEWK’S EATERY

Based in Jackson, Mississippi, Newk’s Eatery is a fast-casual chain that operates and franchises just under 100 units in 15 states. Founded in 2004 and named after Co-Founder Chris “Newk” Newcomb, Newk’s offers salads, sandwiches, soups and pizzas, all made in-house without fryers or microwaves. Fresh grab-and-go options are also available, and Newk’s new mobile app, now available on Google Play and the App Store, offers mobile ordering for curbside, in-store pickup or delivery. In 2020, Newk’s ranked in Nation’s Restaurant News’ “Top 200 Countdown” and Restaurant Business’ Top 250 Chains. Newk’s has also been selected as a Top Food Franchise by Entrepreneur. In 2021, Newk’s was recognized in Nation’s Restaurant News as a “Top Scorer in Takeout Food Quality” and ranked among the highest “True Loyalty” scores – the percentages of respondents who said they visit because of a real desire to experience the brand, as opposed to convenience. For more information, visit Newks.com, join Newk’s Rewards or follow Newk’s on Facebook, Instagram, LinkedIn and Twitter. For franchise information, visit franchise.newks.com.