The Brass Tap

Last fall, the 172-location <a href="http://www.beefobradysfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-brass-tap-and-beef-o-bradys-look-forward-to-big-q3-marketing-initiatives-2707470" target="_blank" rel="nofollow" target="_blank">Beef &lsquo;O&rsquo; Brady&rsquo;s</a> announced the launch of its new restaurant design and branding with a goal of better reflecting its family-friendly sports-centric atmosphere and prioritized upgrading its kitchen equipment to improve consistency, speed and quality. With that said, the three-decade-old FSR is no stranger to change and staying ahead of the curve on industry trends, all while staying true to its loyal customer base.

&ldquo;At <a href="https://1851franchise.com/beefobradys" target="_blank">Beef &lsquo;O&rsquo; Brady&rsquo;s</a>, the most important initiative driving sales is, and always has been, capitalizing on value and staying true to our customers. We currently have a 2 for $20 menu out, and we always try to make fun and exciting for the guest. Most recently, we added a drink feature as an additional choice making it 2 for $24,&rdquo; said Chief Marketing Officer Heather Boggs. &ldquo;In Q3, we&rsquo;re looking to take it a step further and add steak to the 2 for $20 menu along with a couple other new items including pretzels and queso and pork rinds.&rdquo;

In addition to the ongoing 2 for $20 menu, Boggs also emphasizes the importance of the brand&rsquo;s new loyalty program, which launched earlier this year, and capitalizing on popular holidays such as National Chicken Wing Day, which is celebrated annually on July 29.

&ldquo;National Chicken Wing Day is always one of our biggest marketing pushes of the year with a 23% increase in sales on that one day,&rdquo; said Boggs. &ldquo;So on top of the other ongoing deals, we&rsquo;re offering a limited-time buy-one-get-one-free deal in increments of six, ten and 16. Our customers love it, so we&rsquo;re happy to participate in holidays like National Chicken Wing Day and put our own spin on it.&rdquo;

On the other side, <a href="http://thebrasstapfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-brass-tap-and-beef-o-bradys-look-forward-to-big-q3-marketing-initiatives-2707470" target="_blank" rel="nofollow" target="_blank">The Brass Tap</a>, while not participating in National Chicken Wing Day, is celebrating some initiatives of its own in the second half of the year.

&ldquo;<a href="https://1851franchise.com/brasstap" target="_blank">The Brass Tap</a> is very locally driven, so each location has the opportunity to really drive their own initiatives by supporting local breweries and distilleries in their community,&rdquo; said Boggs. &ldquo;But as a brand, The Brass Tap is celebrating being 10 years old in 2018. In October, we&rsquo;ll be partnering with Uinta Brewing Co. They brewed a beer specifically for The Brass Tap, so we will be celebrating the special birthday with a special tapping of a Brass Tap-exclusive brewed beer with Uinta across all of our locations.&rdquo;

The Brass Tap is also excited&nbsp;to continue implementing its Barrel-Aged Bourbon Program across select existing locations and in all new locations.

&ldquo;We&rsquo;ve always been kind of known a the craft-beer bar,&rdquo; said Boggs. &ldquo;But our Barrel-Aged Bourbon Program gives us the opportunity to cater to an even wider audience and provide another fun option for those looking to explore something new, which is the atmosphere we really wanted to create with the brand going forward.&rdquo;

Now heading into the second half of 2018, customers of both Beef &lsquo;O&rsquo; Brady&rsquo;s and The Brass Tap can look forward to continued upgrades and initiatives.

&ldquo;The last year has been so exciting for both of our brands,&rdquo; said Boggs. &ldquo;There was a lot of time spent at the chalkboard, but we&rsquo;re confident that we&rsquo;re heading in the right direction and will continue to do what we need to do to give our customers the best experience possible. There&rsquo;s a lot to look forward to and we&rsquo;re always thinking of the next big thing.&rdquo;

The Brass Tap and Beef 'O' Brady's Look Forward to Big Q3 Marketing Initiatives

1851 Franchise

Parent company FSC Franchise Co., LLC highlights the brands’ biggest marketing initiatives for 2018

This brand page has been paid for by THE BRASS TAP. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

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In an era when consumers are craving connection more and more, the essential “third place” outside of home and work is becoming increasingly important. While the traditional bar fills this gap in some markets, the modern consumer is looking for something more than a neon sign and a few standard pours.&nbsp;<a href="https://thebrasstapfranchise.com/">The Brass Tap</a>, the 50-plus-unit American tavern franchise, addresses the evolving demand perfectly.With a rotating selection of craft beers, creative cocktails, curated wines, elevated tavern fare and a community-first philosophy,&nbsp;<a href="https://1851franchise.com/brasstap/info">The Brass Tap</a> has positioned itself as a key player in the booming upscale bar &amp; grill segment.“We’ve created an environment in The Brass Tap where the food and beverage program is the star, but the hospitality is another key aspect,” said&nbsp;<a href="https://www.linkedin.com/in/chris-elliott-7365a6b">Chris Elliott</a>, CEO. “Today’s consumer wants more than just a drink or a meal. They want an experience that feels tailored to both their tastes and their community. With 45-plus taps that rotate consistently, guests have a reason to keep coming back to see what’s new.”<h2>Filling the Gap Between Local Dive and Overpriced</h2>Currently, many diners are caught between two extremes: an unrefined dive bar and an overly formal, white tablecloth restaurant. The Brass Tap occupies a sweet spot in between the two, offering a high-quality menu and a relaxed “neighborhood hangout” atmosphere.&nbsp; The Brass Tap is the local bar &amp; grill where something good is always going on.As the hospitality industry shifts toward eatertainment and specialized menus, The Brass Tap caters to foodie culture and craft beer aficionados alike.&nbsp;With 45-plus craft beers on rotation and a extensive lineup of creative cocktails at Brass Tap locations, the brand serves as a destination for discovery. In a market where consumers are increasingly curious about the stories behind their food and beverages and where they’re sourced, a neighborhood tavern with local favorites and a uniquely culinary menu is a clear standout.<h2>A Curated Journey Through 45+ Rotating Taps</h2>One of The Brass Tap’s key differentiators is its thoughtful approach to beer. Rather than offering a static menu of a few generic brands, every Brass Tap location has an expansive rotating selection of craft beers, including national gems and local favorites.For The Brass Tap, this represents a focus on curation, not just an emphasis on quantity. Each location works to ensure local breweries are represented to give a taste of the neighborhood, along with rare finds from across the globe. This localized approach further backs The Brass Tap’s reputation as a unique, independent bar rather than a cookie-cutter concept.“The craft beer movement represents a clear shift in consumer behavior,” Elliott said. “Guests enjoy the exploration aspect of trying new craft beers, and they love being able to come in seeking a familiar option and leave having discovered a local favorite they previously didn’t know existed.”<h2>An Elevated Menu in a Connection-Driven Space</h2>In many cases, the creative beverage lineup is the initial draw to The Brass Tap, but the elevated menu and welcoming atmosphere keep people around. By moving beyond the fried food approach to bar menus, offering a menu with things like an Asian BBQ chicken sandwich, fish tacos and crispy brussels sprouts, The Brass Tap appeals to a broader customer base and provides an elevated dining experience that can’t be found at traditional bars.The culinary aspect of the brand is paired with a robust schedule of events like live music, trivia, and game nights that draw guests in for true experiences at their local Brass Taps.“Each local Brass Tap is the heart of the neighborhood it serves,” Elliott said. “People are hungry for real-world connection, and we provide the space and opportunity for this.”<h2>Building for the Future</h2>With over 50 Brass Tap locations and another 50-plus in development, the brand is rapidly expanding its presence while maintaining the welcoming atmosphere that creates the brand’s local soul. The vision remains clear: to easy-going neighbors looking to have a drink, a bite, and a good time, The Brass Tap is the bar &amp; grill with local vibes, where something good is always going on.&nbsp;“As we grow, we remain committed to finding partners who are passionate about hospitality and want to be a staple in their communities,” Elliott said. “Our vision is to continue scaling while maintaining the local feel that makes The Brass Tap special.”To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/brasstap/info">https://1851franchise.com/brasstap/info.</a>&nbsp;

The growing American tavern franchise fills a void in the market with an elevated culinary and beverage experience and an accessible, community-focused atmosphere.

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The Brass Tap Expands Across Missouri With Five New Locations

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With a hand-crafted beverage program, elevated menu and welcoming neighborhood bar atmosphere,&nbsp;<a href="https://thebrasstapfranchise.com/">The Brass Tap</a>, the 50-plus-unit American tavern franchise, has carved out a powerful niche in the larger food and beverage space. With smart buildout models and top-performing locations exceeding average unit volumes of $2.3 million, the model serves as a platform for savvy investors looking to bring a fresh, community-focused concept to their markets.“<a href="https://1851franchise.com/brasstap/info">The Brass Tap</a> is a one-of-a-kind model that offers a new take on the traditional bar or restaurant concept,” said CEO&nbsp;<a href="https://www.linkedin.com/in/chris-elliott-7365a6b">Chris Elliott</a>. “By combining a diverse range of beers, cocktails, and wines, with a menu that goes beyond the fried bar food most people have come to know, and a truly welcoming atmosphere, The Brass Tap is a franchise opportunity that will fill a very real gap in the communities it enters. This, combined with the strategic backing of&nbsp;<a href="https://www.fscfranchiseco.com/">FSC Franchise Co.</a>, makes The Brass Tap a top investment option.”<h2>An Evolving, Industry-Leading Brand</h2>Founded in Wesley Chapel, Florida, in 2008, The Brass Tap started with a vision for the “Ultimate Beer Bar.” The craft beer industry was taking off, and there was a growing demand. Focusing specifically on beer differentiated The Brass Tap among consumers.&nbsp;However, as the market has shifted, The Brass Tap has, too. Driven by consumer data, the brand added full kitchens to every location, and average unit volumes increased dramatically. The Brass Tap was more aligned with the “neighborhood bar and grill” model, welcoming a wider range of guests and encouraging them to stay longer — and spend more. By thinking bigger than the beer bar model, The Brass Tap turned a quick drink into a full-service dining experience.The Brass Tap’s ongoing evolution has also included a strategic look at the beverage program. Craft beer is still a big part of the brand, but the incorporation of domestic beers, hand-crafted cocktails, and fan-friendly wines broadens the customer base and ensures no guest is left out.&nbsp; Today, The Brass Tap is the neighborhood bar &amp; grill where something good is always going on.&nbsp; Locally owned and locally loved since 2008, it’s the lively place to find an impressive selection of domestic and craft beers, handmade cocktails, and curated wines, paired alongside a creative menu of elevated tavern fare.&nbsp; With sports on wall-to-wall large screen TVs, and plenty of room for all your friends, family, and neighbors to gather in a casual and comfortable space, The Brass Tap has become a destination for anything from first dates to a group of fans watching a big game.“Historically, we’ve been married to craft beers, but by taking a step back, we’ve been able to pivot and appeal to anyone who drinks beer — and those who don’t,” Elliott said. “Now, we have more domestic and imported beers, as well as things like margaritas and sangria. That’s done really well for us. Our continued evolution has brought significant operational improvements and menu upgrades that attract a much broader customer base and yield a better guest experience each time.”<h2>Real Estate Expertise and Flexibility</h2>The Brass Tap’s unique offerings position it well to fit in a range of markets, and a smart design and buildout process only compounds these perks. The brand focuses on high-visibility locations, typically ranging from 3,200 to 3,600 square feet, which is more efficient than traditional casual dining chains.&nbsp;This smaller footprint allows franchisees more flexibility in their site selection and lets them cast a wider net as they work to identify spots where The Brass Tap will truly thrive. Still, they’re not doing it alone. Each franchisee receives personalized support from the franchisor, including deep demographic analysis to identify trade areas that are already primed for the elevated social environment The Brass Tap offers.By keeping square footage lower and incorporating a patio space, The Brass Tap maximizes revenue-generating space while keeping overhead costs more manageable for the franchisee. This provides real estate flexibility that positions The Brass Tap to thrive in secondary and tertiary markets where the economics may not make sense for a larger, more expensive model.<h2>Franchisee Support Backed by FSC Franchise Co.</h2>Investing in The Brass Tap is more than just buying a restaurant. In addition to becoming a part of The Brass Tap franchise system, owners become a part of the larger FSC Franchise Co. family, a multi-brand powerhouse that includes Beef ‘O’ Brady’s Family Sports Pub and Newk’s Eatery. This corporate backing provides additional economies of scale and a level of sophistication and infrastructure that is hard to find in the craft beer space. With FSC, franchisees have access to an established supply chain, marketing expertise and a smart tech stack that drives operational simplicity.From the time the franchise agreement is signed throughout the lifetime of the business, Brass Tap owners have a support system behind them. New franchisees attend a comprehensive training program, receive site selection and grand opening support, and, once launched, participate in ongoing business coaching surrounding things like growing sales, unit-level economics, and menu updates.“The platform model has been a major advantage for us,” Elliott said. “By bringing concepts together under the FSC umbrella, we find incredible economies of scale and shared best practices. Whether it’s combining development functions or tech stacks, our leadership team is focused entirely on franchisee success and providing the tools they need to build thriving businesses.”<h2>The Ideal Brass Tap Franchisee Candidate</h2>As The Brass Tap grows, it is looking to partner with franchisees who are aligned with the brand’s purpose and vision. While the model can work for multi-unit owners, the most successful Brass Tap owners are those who are “The Mayors of the Market” — the community-driven leaders who enjoy the social and service aspects of the business. More than just a name, The Brass Tap is about creating a safe, vibrant space where neighbors gather to connect and celebrate.“The best way to stay relevant is to listen to what customers want, then deliver it with excellence,” Elliott said. “We want partners who are passionate about this mission. The ‘Mayors of the Market,’ who enjoy community engagement and have the grit to work the business, are the ones who truly thrive with The Brass Tap.”With protected territories and a relatively modest investment compared to other full-service bar concepts, The Brass Tap is an ideal vehicle for hospitality-driven entrepreneurs seeking long-term growth. To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/brasstap/info">https://1851franchise.com/brasstap/info</a>.&nbsp;

While the food and beverage market remains volatile for many brands, the American tavern franchise leverages an upscale beverage program and elevated menu in an economically savvy model.

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The Brass Tap and Beef 'O' Brady's Look Forward to Big Q3 Marketing Initiatives

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