Brass Tap

As a successful, three-decade old brand, it can be challenging to commit to change. For Tampa-based brand <a href="http://www.beefobradysfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-brass-tap-beef-o-bradys-upgrade-existing-tampa-area-locations-2706296" target="_blank" rel="nofollow" target="_blank">Beef &lsquo;O&rsquo; Brady&rsquo;s</a>, this challenge recently stemmed from a need to renovate a number of the company&rsquo;s existing locations. But the loyal following they&rsquo;ve built has grown accustom to specific d&eacute;cor, menu items and the family-friendly environment that has made Beef &lsquo;O&rsquo; Brady&rsquo;s a fan favorite. Looking for a solution,<a href="https://1851franchise.com/brasstap/how-the-brass-tap-s-unique-value-proposition-is-setting-multi-unit-owners-up-for-success--2704923" target="_blank"> FSC Franchise Co. found a way to cater to their existing customer base and their growing millennial audience with a modern facelift.</a>

The company is celebrating the 33-year anniversary of Beef &lsquo;O&rsquo; Brady&rsquo;s and the 10th anniversary of sister brand, The Brass Tap by strategically remodeling locations across the brand&rsquo;s home market of Tampa, Florida. These changes include an upgraded TV package for sports lovers, a patio for outdoor seating, entertainment like pinball machines and old school arcade games, new menu items and updated furniture.

&ldquo;While many of our owners commit to updating their stores every few years, whether that involves adding new technology or changing the d&eacute;cor, some of our original Tampa-area locations were looking a little stale,&rdquo; said FSC Franchise Co. CEO Chris Elliott. &ldquo;It&rsquo;s important for our home market to make the best possible impression. This refresh is a test, and we are doing customer intercepts to evaluate the changes and make tweaks as needed. So far, the customer feedback and financial results have been very promising.&rdquo;

The brand started renovating a few of their Tampa-area locations at the beginning of the year, starting with the Beef &lsquo;O&rsquo; Brady&rsquo;s in Summerfield and <a href="https://brasstap.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-brass-tap-beef-o-bradys-upgrade-existing-tampa-area-locations-2706296" target="_blank" rel="nofollow" target="_blank">The Brass Tap</a> in Carrollwood. In May, the brand will be closing their Citrus Park Beef &lsquo;O&rsquo; Brady&rsquo;s location with a ribbon cutting ceremony slated for May 14.

Unlike the grand openings for other brands, FSC Franchise Co. decided to make the unveiling a community-wide celebration by hosting week-long events like a scholarship giveaway to one deserving employee, offering a number of discounts and specials, and introducing some of the new menu items.

For the Carrollwood Brass Tap, the biggest addition was the launch of a new Barrel Aged Craft Bourbon program, where they age Manhattans and Old Fashions in house for 21-days. They also started serving a premium craft bourbon<s>s</s> lineup.

&ldquo;The popularity of bourbon has grown within the past couple of years, and we want to continue to meet customer demand by expanding our offerings,&rdquo; said Elliott. &ldquo;At our Carrollwood location we make craft beer on site and think the new aged craft bourbon program is an excellent complement to our beer.&rdquo;

Looking ahead, customers can expect to see more of these upgrades popping up at Brass Tap and Beef &lsquo;O&rsquo; Brady&rsquo;s locations nationwide.

&ldquo;We love the new look and feel that we&rsquo;ve created for our brands and are confident our loyal customers will approve,&rdquo; said Elliott. &ldquo;The atmosphere and vibe are more in tune with the direction our brands are headed and Tampa is just the start as we look for other veteran locations in need of an update. By the end of the year, we hope to have a strategy in place to bring this new energy to other existing locations and create a more current brand image across the board.&rdquo;

The Brass Tap & Beef ‘O’ Brady’s Upgrade Existing Tampa-Area Locations

1851 Franchise

By emphasizing what has made these brands thrive, FSC Franchise Co. aims to better cater to their loyal customers

This brand page has been paid for by BRASS TAP. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

the-brass-tap-beef-o-bradys-upgrade-existing-tampa-area-locations

FRANCHISE INFORMATION

Why Brass Tap

Our Growth

How Much Money Can I Make?

Franchisee Stories

Own a Brass Tap

Learn

Download Brochure

Visit Website

BRASS TAP

Facebook

Twitter

Instagram

LinkedIn

YouTube

SOCIAL MEDIA

The Brass Tap Signs 5-Unit Deal in Savannah Area, Increases Georgia Presence

The Brass Tap Accelerates California Momentum With New Developments Planned For the Central Valley and Bay Area 

The Grandfather and Granddaughter Team of Woody Brothers and Caitlin Nelms are Bringing Beef ‘O’ Brady’s to Albertville, Alabama

BRASS TAP MOST READ STORIES

LOGIN

ABOUT BRASS TAP

CONTACT BRASS TAP

facebook

instagram

twitter

linkedin

First Name

Last Name

Email

Phone

City

State / Province

Liquidity

What interested you in The Brass Tap?

The Brass Tap Continues to Grow Throughout Texas with Five-Unit Signing in Dallas

the-brass-tap-continues-to-grow-throughout-texas-with-five-unit-signing-in-dallas

The Brass Tap Increases Average Unit Volume by $400,000 in Two Years By Adding Full Kitchens to Every Location 

the-brass-tap-increases-average-unit-volume-by-400000-in-two-years-by-adding-full-kitchens-to-every-location

The Brass Tap - Franchise Times Top 400 2024 - 1851 Franchise

The Brass Tap Earns No. 409 Spot on 2024 Franchise Times Top 400 List

the-brass-tap-earns-no-409-spot-on-2024-franchise-times-top-400-list

FSC Franchise Co. Reports Mid-Year Momentum with 31 New Signings and 11 Openings Across Beef ‘O’ Brady’s and The Brass Tap

fsc-franchise-co-reports-mid-year-momentum-with-31-new-signings-and-11-openings-across-beef-o-bradys-and-the-brass-tap

Monterey Herald: Franchisee Returns to Marina to Open The Brass Tap

monterey-herald-franchisee-returns-to-marina-to-open-the-brass-tap

WBTV: "American Craft Beer Week”

wbtv-american-craft-beer-week

The Brass Tap & Beef ‘O’ Brady’s Upgrade Existing Tampa-Area Locations

MORE STORIES LIKE THIS