At just 24 years old, Pratham Patel is already leaving behind the corporate world to pursue business ownership. After graduating from Georgia Tech with a computer science degree in 2023, Patel worked in data analytics for Boeing until a layoff spurred him to return to his roots in Warner Robins. Inspired by his family’s background in retail entrepreneurship, he realized he wanted to build a legacy rather than just find another desk job. 

Patel chose to franchise with The Brass Tap to give back to the town where he grew up. Rather than opening a typical neighborhood pub, he is using his technical background to revolutionize the local bar scene, equipping the location with a high-tech audiovisual system and a modern lighting package. Patel is dedicated to making The Brass Tap the elite destination for sports and entertainment in the 478 area code.

Patel took the time to chat with 1851 Franchise to discuss all of this and more. Here’s what he had to say:

1851 Franchise: Frame your personal story for us. What do you want us to know?

Pratham Patel: I’m 24 years old and graduated from Georgia Tech in May 2023 with a degree in computer science. Georgia Tech’s CS program is consistently ranked among the best in the country, and it really shaped the way I think — analytically, strategically, and with a long-term mindset. After graduation, I worked a couple of corporate roles in Atlanta before ultimately moving back home to Warner Robins.

I come from a very business-oriented family background, primarily in retail — liquor stores, gas stations, and similar ventures — so entrepreneurship has always been around me. This is my first time stepping into the food and beverage industry on my own, and it’s a new challenge I’m excited to take on. Having lived here my entire life, I know the community and the market inside and out, which gives me a strong foundation as I build something here.

1851: What did you do before franchising, and how did you decide franchising made sense for you?

Patel: In my first role, I worked on implementing advanced business analytics strategies for a mobile ordering platform widely used in the hospitality industry. After that, I joined Boeing as a systems data analyst supporting the C-17 program here in my hometown. When I experienced a layoff at Boeing, it forced me to take a step back and really think about what I wanted long term. That’s when I realized I’d always wanted to build something of my own — just like my parents did.

I knew stepping into business ownership wouldn’t be easy, especially as a first-time operator. Building a concept entirely from scratch is challenging and requires constant innovation. What attracted me to the franchise model was the structure — the framework is already proven, and the concept has been tested. My job is to execute it at a high level. I bring youthful energy and creative thinking to the table, but having that established foundation gave me the confidence to take the leap.

1851: What was your perception of franchising prior to becoming a franchisee, and what do you want people to know about franchising now that you are in it?

Patel: Before going through this process, I didn’t really understand what franchising actually provides. I had a pretty negative perception — I assumed it was mostly about high royalty fees with limited support in return. But once I started working with The Brass Tap, I quickly realized they approach it as a true partnership. They see it as an investment in you as an operator, not just a transaction.

When I began this journey, I had no experience negotiating leases, navigating tenant improvement allowances, or running food and hospitality operations. The support I’ve received from my franchisor has been instrumental. He’s been more than a representative — he’s been like a business coach. He helped prepare me for every stage of the process, and because of that guidance, I now feel extremely confident handling complex lease negotiations and development decisions. It’s been a transformative experience for me.

1851: What made you pick this brand? What excites you most about this company?

Patel: I actually discovered the brand for the first time on Instagram through the Explore page. What stood out to me about The Brass Tap is that it’s not limited to craft beer — it’s a full-service bar with a premium liquor selection and a full-service kitchen. That versatility really appealed to me.

I also recognized that the craft beer industry has faced shifts in recent years, with more people becoming health-conscious and drinking less overall. What impressed me is that The Brass Tap understands those trends and adapts. From “Dry January” menus to creative mocktail options, they’re constantly innovating to meet changing consumer preferences. The business remains strong because it evolves with the seasons and introduces fresh ideas that bring people in. At its core, the goal isn’t just to serve drinks — it’s to create an elevated hospitality experience that everyone can enjoy and feel a part of.

I am excited to bring the community together with weekly trivia, karaoke, watch parties, and more — but the real energy kicks in on the weekends.

The Brass Tap is launching a new era of nightlife in Middle Georgia, featuring renowned DJs, Bollywood nights, Latin vibes, hip-hop takeovers and unforgettable themed events.

1851: What do you hope to achieve with your business? What are your plans for growth? 

Patel: I want this to be the spot in the 478 area code where everyone can just come together and have a good time. For my location in Warner Robins, I’m investing in a high-tech AV system and a modern lighting package, which no other location has ever done before. I also looked at one of their best-performing locations in California and saw how they utilized their patio and interior design. I’m taking elements from that success to build something new here. 

Long term, I’m focused on growth. Once we’re fully operational and have achieved great success, I plan to explore opening additional locations across the Southeast, with markets like Charlotte and Miami already on my radar. My goal is to position The Brass Tap as a leading name in the bar and nightlife scene, on par with the biggest players in the region.

Looking ahead, I also have a vision of developing rooftop concepts and creating locations connected to sports-driven facilities, including pickleball, to bring together nightlife, community, and active lifestyle experiences under one brand.

1851: Is there anything else about your story you want us to know?

Patel: I don’t view this as just a business investment — I see it as an investment in the community that raised me. Giving back to this city is deeply important to me, and community involvement is a core part of my vision for The Brass Tap. My goal isn’t just to open a successful bar, but to build something that truly contributes — whether that’s partnering with local charities, hosting fundraisers, supporting small businesses, or backing community initiatives across Middle Georgia.

I want The Brass Tap to be more than a place for great drinks and nightlife — I want it to be a place that brings people together and strengthens the community we all share. This is where I plan to raise my family and build my life, so it’s important to me that I give back in meaningful ways. I’m also a big pickleball enthusiast and have already had the opportunity to sponsor our local league. It’s a great way to connect with people and build excitement around what we’re creating. Ultimately, I want people to say, “The Brass Tap — that’s where it’s at.”

1851: What advice do you have for other people thinking about becoming franchise owners?

Patel: This has been a true journey — and it’s not easy. It changes your entire life. It changes the way you think, how you communicate, and how you carry yourself every single day. The biggest advice I can give is that this is not a passive investment opportunity. Even though I don’t come from a restaurant background, I plan to be there every single day. If you’re going to do this, you have to be fully present and committed to your location, no matter what.

ABOUT THE BRASS TAP:

The Brass Tap is a Tampa-based craft beer bar and entertainment venue known for its extensive localized brewery offerings, specialty cocktails and premium wines paired perfectly with a select menu of upscale shareables. Every location provides a unique space for social gatherings and entertainment, with an unparalleled atmosphere created through live music, trivia, sports, exclusive beer tastings and tap takeovers. For more than 10 years, The Brass Tap has offered franchise opportunities to qualified operators, continuing to grow its family of 50+ bars in 16 states. For more information, visit http://thebrasstapfranchise.com/.