Breakfast is Life, and Life is Good

Yes, breakfast is the foundation of a healthy diet and productive day, but it’s much more than just a meal to Famous Toastery. Breakfast is a lifestyle.

“We’re not a restaurant brand, we’re a lifestyle brand,” Famous Toastery co-founder and CEO Robert Maynard said. “For people who have restaurant industry experience, or even for people who don’t, but desire to be in the industry.”

Beginning as a joint pursuit between childhood friends Maynard and Brian Burchill, the house-turned-restaurant opened in 2005 has bloomed into a national better breakfast brand. Known for its vibrant takes on classic breakfast fare and first-class brunch offerings, doled out by an amiable staff committed to an “every server is your server concept,” Famous Toastery has successfully crafted its own philosophy—and it’s resonating with customers.

“Famous Toastery strives to be a business that our customers love to support and our employees love to call a career,” Maynard said. “We wholeheartedly believe that you can love what you do, and we strive to make Famous Toastery a company that employees identify with, support and love.”

Famous Toastery’s appeal doesn’t stop at breakfast nuts and brunch fanatics; the brand’s cordiality and enthusiasm also resonate with prospective franchisees. From committed corporate support to readily available expansion opportunities, Famous Toastery offers a wealth of benefits to franchisees of all backgrounds. With store hours spanning from 7 a.m. until 3 p.m., Famous Toastery is an ideal option for aspiring business owners who don’t want to a business that demands long, grueling hours.

“This is one of the only franchise opportunities where you can still be in the restaurant business and be home to your family by 3:30 or 4 in the afternoon,” Maynard said.

As the brand begins broaching a large-scale East Coast expansion, the brand has begun searching for its new additions. While the pool of talent is deep and interest in the business is piqued, Maynard knows what kind of talent he is seeking.

“What we’re looking for is not just people who want to make money, but people who have a passion for serving other people,” Maynard said. “We’re a lifestyle brand, and we need people that share our vision for the lifestyle Famous Toastery represents.”