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Buffalo Business First: Dairy Queen Plans For More DQ Grill & Chills in Buffalo, Upstate
Dairy Queen is hoping to open 100 new locations of its DQ Grill & Chill outlets in the next decade in Buffalo and Upstate New York.
The DQ Grill & Chill concept is accelerating its growth, specifically targeting Buffalo and Upstate New York. The brand plans to add up to 100 new stores across the state in the next 10 years.
“We view Buffalo as an area with great opportunity,” International Dairy Queen Vice President of Franchise Development, Jim Kerr told the Buffalo Business First. “Buffalo is a solid market with strong family connections. Between our food and ice cream, we serve the best of both worlds."
According to the Buffalo Business First, the brand has already begun seeking qualified franchisees to join the proven system and has set its sites near Transit Road in Lancaster and Niagara Falls Boulevard in Niagara Falls. The Buffalo and Niagara areas could see up to six locations developed in the upcoming years.
“Everything we are building these days is a DQ Grill & Chill,” Kerr said.
Read the full article here.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
