The campaign was created by the Richmond, Virginia-based Martin Agency.
Buffalo Wild Wings is eager to get basketball fans’ attention during this year’s March Madness, according to an AdAge report.
The sports bar franchise has launched a creative campaign in part to encourage brand enthusiasts to enjoy the sport of basketball at one of their restaurants instead of opting to watch at home, according to the article. The campaign was created by the Martin Agency, which is based in Richmond, Virginia, and features several humorous spots, AdAge reported.
The “That’s March Madness” spot, for example, is meant to encourage people to view games at a Buffalo Wild Wings restaurant, while the “Overtime” spot will only air if a game goes into overtime, according to the article.
Read the full report at AdAge.