Franchise News
Buffalo Wild Wings Taps Seth Freeman as New CMO
Full-service restaurant franchise brand Buffalo Wild Wings created the role for Freeman, a veteran franchise industry executive
In a new organizational restructuring, Buffalo Wild Wings has appointed experienced franchise industry executive Seth Freeman as its new chief marketing officer in charge of culinary, digital, advertising and guest experience activities. A Restaurant Business Online article noted that Buffalo Wild Wings’ parent company, Inspire Brands, created the position for Freeman, who was overseeing marketing for InterContinental Hotel Group’s franchised systems, Holiday Inn and Holiday Inn Express, in his last role.
Freeman previously worked with Inspire Brands CEO Paul Brown at InterContinental. Inspire’s brand portfolio includes Buffalo Wild Wings, Arby’s and R Taco. It recently acquired full ownership of the Buffalo Wild Wings and Arby’s brands by buying back The Wendy’s Co.’s stake for $450 million.
Read the full story here.
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About the Author
Madeline Lena
FollowMaddie has spent her career in the media industry, serving in various editorial roles before migrating into a hybrid content strategy and PR role with No Limit Agency. Her passion for storytelling and love of writing help her create meaningful content on behalf of her clients and fulfill No Limit Agency’s mission to tell people-driven stories.
Maddie is a graduate of Saint Louis University, where she studied Communications with a focus in journalism and media studies as well as Sports Business. In her spare time, Maddie can be found exploring Chicago’s food scene, watching an NBA game or lamenting over her middling fantasy baseball team.
