Buffalo Wings & Rings Has Future in Sight

The restaurant industry is a competitive market, but one brand is making a charge toward the front of the pack.

Buffalo Wings & Rings, a family-friendly sports-themed restaurant chain, has positioned itself ahead of its competitors by providing high-quality fresh food and impeccable customer service in a world-class atmosphere. Now, with about 50 locations in 12 states, Buffalo Wings & Rings has its eyes toward the future with continued growth throughout the U.S.

As the brand prepares to open 10 locations in 2016, it is already in talks with potential franchisees for locations that will open in 2017 and 2018. Philip Schram, chief development officer for Buffalo Wings & Rings, said the key to future success is quality control.

“It’s not just about selling units; it’s about selling to the right people who understand that our philosophy works. We have a proven concept backed by consistent numbers,” he said.

That consistency trickles down from the top, where stability in management and ownership has helped the brand establish a culture of solidarity. Reinforced by a system that yields a positive return on investment, Buffalo Wings & Rings is a desirable multi-unit opportunity for any dedicated franchisee.

“It’s appealing for new franchisees to see multi-unit owners because it shows that they are happy with Buffalo Wings & Rings, and they want to stay and grow with us,” he said. “The system is proven to be profitable.”

According to Schram, the brand has experienced reoccurring growth for eight consecutive years, and there’s no slowing down. Using a simulation tool that provides insight into purchasing trends, he said purchasing habits are predictable and he expects the momentum to continue.

“Based on history and data, we can analyze and determine which franchisees plan on signing a franchise agreement for additional stores,” he said.

In order to continue providing first-rate franchisee support, the brand has already started looking toward the future. Schram said corporate departments are working on plans and assignments for 2017 and beyond to meet the continued demand.

“We have been diligent in our practices,” he said. “We want to make sure people are available to help with store openings, and we have been hiring in marketing, field support and IT support. It’s important that the right process is in place to support our new and multi-unit franchisees as they open.”

Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.

Buffalo Wings & Rings Has Future in Sight

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